Semiotics has had a profound impact on our comprehension of a wide range of phenomena, from how animals signify and communicate, to how people read TV commercials. This series features books on semiotic theory and applications of that theory to understanding media, language, and related subjects. The series publishes scholarly monographs of wide appeal to students and interested non-specialists as well as scholars. AAS is a peer-reviewed series of international scope.
The study of semiotics underwent a gradual but radical paradigm shift during the 20th century, from a glottocentric enterprise to one that encompasses the whole terrestrial biosphere. In this collection of 17 essays, Tom Sebeok, a thinker in the field, shows how this progression took place.
My earliest papers, beginning in 1942, were technical articles in this or that domain of Uralic linguistics, ethnography, and folklore, with a sprinkling of contributions to North and South American linguistics.
My earliest papers, beginning in 1942, were technical articles in this or that domain of Uralic linguistics, ethnography, and folklore, with a sprinkling of contributions to North and South American linguistics.
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