Featuring an analysis of the role of embedded media in the 2003 Iraq War, this work provides a history of US military public affairs management since Vietnam. It also introduces a model of organizational learning and redraws the US military's learning curve in public affairs from Vietnam, Grenada, Panama, Somalia, the Balkans to Afghanistan.
War 2.0: Irregular Warfare in the Information Age argues that two intimately connected grassroots trends-the rise of insurgencies and the rise of the web-are putting modern armies under huge pressure to adapt new forms of counterinsurgency to new forms of social war.
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