War 2.0: Irregular Warfare in the Information Age argues that two intimately connected grassroots trends-the rise of insurgencies and the rise of the web-are putting modern armies under huge pressure to adapt new forms of counterinsurgency to new forms of social war.
Featuring an analysis of the role of embedded media in the 2003 Iraq War, this work provides a history of US military public affairs management since Vietnam. It also introduces a model of organizational learning and redraws the US military's learning curve in public affairs from Vietnam, Grenada, Panama, Somalia, the Balkans to Afghanistan.
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