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Innovation and Product Management

- A Holistic and Practical Approach to Uncertainty Reduction

av Thomas Werani, Kurt Gaubinger, Scott Swan & m.fl.

1 116,-

This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. It features market-based examples and case-studies from international companies.
- Bok
- 1 116,-
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