Böcker av Usamov Zovra

This ethnographic study demonstrates cultural flexibility as a strategy for entrepreneurial success based on the case study of an interethnic couple managing a family owned motel. While ethnicity can often be synonymous with culture, my research finds that it is an element of culture that can be subdued. Cultural flexibility then refers to the ability of connecting different experiences to influence a desired result within a system of values and beliefs. The managers' culture derives from their combined experiences and knowledge from their families of origin, college education, corporate professions, and international travels. The managers demonstrate melding their various backgrounds in determining the appropriate rules of engagement for in-person and online interactions.