This comprehensive analysis of the origins and achievements of the "cultural studies audience experiment" evaluates projects which helped to shape the field of television audience research, including Ien Ang's "Watching Dallas".
Takes both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed. This book also examines the relationships which audiences have with texts and the ways in which they exert their power as consumers.
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