Böcker av William (Columbia University) Duggan

William Duggan¿a leading expert on innovation and strategic thinking¿offers a guide to navigating the maze from idea to implementation.

The Art of Ideas brings together business concepts with stories of creativity in art, politics, and history to provide a visual and accessible guide to the art and science of new and useful ideas. Accompanied by charming and inviting illustrations, William Duggan and Amy Murphy help unlock the secret to creativity in business and in life.

The first book to apply advances in neuroscience to the greatest problem of personal strategy: "What should I do with my life?"