Böcker av Yannick Coulon

This book introduces readers to behavioral finance applied to wealth management. It explains essential behavioral biases and their damaging consequences including financial bubbles, and Prospect Theory. Additionally, it establishes fundamental rules for improving the structuring and protection of wealth. Despite its practical and didactic aspects, the book is accessible without sacrificing the depth of the subject. Aimed at students, asset managers, financial advisors, and investors, the book explores the behavioral approach on financial decisions and examines the psychology around investor behavior.

Valuation is the natural starting point toward buying or selling a business orsecurities through the stock market. Essential in wealth management, thevaluation process allows the measurement of the strengths and weaknesses of acompany and provides a historical reference for its development.This guide on valuation methods focuses on three global approaches: the assetbasedapproach, the fundamental or DCF approach, and the market approach.Ultimately, this book provides the basics needed to estimate the value of a smallbusiness.Many pedagogical cases and illustrations underpin its pragmatic and didacticcontent. However, it also contains enough theories to satisfy an expert audience.This book is ideal for business owners and additional players in the businessworld, legal professionals, accountants, wealth management advisers, and bankers, while also of interest to business school students and investors.

Explaining the underlying logic behind financial ratios, this book adds to the discussion on the importance and implementation of ratios and illustrates the essential role that they play in company evaluations and investment screening.