Böcker av Yatindra Singh Sisodia

The book examines the influence of context in which elections in contemporary India take place. It explores the interplay of elements of democracy and governance in electioneering -- a process of the conglomeration of everything related to the election, including campaigns, parties, commissions, code of conduct, manifestos, voting - message-design in India.The volume: - Is founded on a variety of conceptual approaches: political economy approach, public sphere approach, community and context approach, federalism approach, institutional approach, and cultural approach;- Draws on qualitative and quantitative analysis of rigorous field data;- Underscores the contexts, contours, and cultures of elections in India;- Analyses the 'narratives' inherent in electoral campaigns and electoral marketing;- Studies complex, overlapping and multidimensional ways elections can be studied;- Explicates the goal of electioneering in contemporary India - whether it is an 'institution-driven' or an 'actor-driven' process.The volume will be essential reading for students, teachers and researchers of Indian politics and South Asian studies.

This book explores the forms, patterns, and trends in political communication in India in the 21st century. It underlies the influence of context in political messaging laying bare its complex, overlapping, and multidimensional structures.

This volume presents a holistic picture of the electoral process in Indian states and the return of the BJP to power. Drawing on the 2019 elections, it presents ground-level data to understand various aspects of elections.