Based on insightful ethnographic fieldwork in Tokyo, is the first theoretical and analytical study on Japan's contemporary youth subcultures and their stylistic expressions. The book covers a range of subcultures including Lolita, Gyaru, Agejo and Mori Girl.
Provides readers with a guided introduction to the key qualitative methodological approaches and shows students how 'to do' research by combining theoretical and practical perspectives.
Shows how traditional French fashion has been both disturbed and strengthened by the addition of outside forces such as Kenzo Takada, Issey Miyake, Yohji Yamamoto, Rei Kawakubo and Hanae Mori. This book provides an in-depth study of the Japanese revolution in Paris fashion and raises provocative questions for the future of the industry.
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