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Superfandom

- How Our Obsessions Are Changing What We Buy and Who We Are

av Zoe Fraade-Blanar

151

Trade paperback. An in-depth look at the rise of obsessive fandom, and how fans are transforming the future of business. From local cafes to global brands such as Starbucks, it provides an insight into the sociology and psychology of fans.
- Bok
- 151
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