Böcker av Zuzana Birknerova

The book focuses on the conceptualization of sensory marketing and neurolinguistic programming as potential tools for implementing neuromarketing, as well as the evaluation of its feedback in relation to factors influencing business behavior. The primary objective of the book is to clarify specific aspects of neuromarketing and neurolinguistic programming in the context of business behavior and to compare how subjectively businesspeople and customers perceive these aspects. It is dedicated to experts in the field of scientific research who engage in the study of neuromarketing and neurolinguistic programming in various contexts, especially in connection with sensory marketing in business behavior. Possibilities of using the presented methodologies, as well as theoretical and methodological knowledge, can be found in the preference of people for work, also in the education, coaching, and training of salespeople, employees, and people in general.

Are you a manager who wants to have a satisfied and happy team to work with? Are you training to become one? Are you a business coach or aiming to become one? Are you a management or business student trying hard to learn how to be successful in the field? Are you an academician, a researcher, or a psychologist? Or are you simply someone who wants or has to work with people and thus needs to know how to do so effectively? If you answer yes to at least one of these questions, then the presented publication is designed particularly for you. It contains essential information on what managerial coaching is, how it works, how it can help in social interactions, and how it can enhance the social intelligence of managers as well as their subordinates. The book further presents information on what social intelligence is, how it can be developed and measured, and how it can be enhanced not only by successful managerial coaching, but also corporate training. It includes the results of several research studies dedicated to these matters, and provides two complete methodologies for measurement of social intelligence (MESI Measuring Social Intelligence) and coaching (AC Assessment of Coaching) as effective managerial tools.