The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of todays most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand product design, brand history, internal collaboration and the new tools of digital technology YouTube and the web in general companies can succeed in the 21st-century marketplace.
Charcutera: The Soul of Spain is the first book to introduce authentic Spanish butchering and meat-curing techniques to the American market. Included are more than 100 traditional Spanish recipes, straightforward illustrations providing easy-to-follow steps for amateur and professional butchers, and gorgeous full-color photography of savory dishes, Iberian countrysides, and centuries-old Spanish cityscapes.Author Jeffrey Weiss has written an entertaining, extravagantly detailed guide on Spain's unique cuisine and its history of charcutera, which is deservedly becoming more celebrated on the global stage. While Spain stands porky cheek-to-jowl with other great cured-meat-producing nations like Italy and France, the charcuterie traditions of Spain are perhaps the least understood of this trifecta. Americans have most likely never tasted the sheer eye-rolling deliciousness that is cured Spanish meats: chorizo, the garlic-and-pimentn-spiked ambassador of Spanish cuisine; morcilla, the family of blood sausages flavoring regional cuisine from Barcelona to Badajoz; and jamn, the acorn-scented, modern-day crown jewel of Spain's charcutera legacy.Charcutera: The Soul of Spain isa collection of delicious recipes, uproarious anecdotes, and time-honored Spanish culinary traditions. The author has amassed years of experience working with the cured meat traditions of Spain, and this book will surely becomea standard guide for both professional and home cooks.
Written by cooking instructor Madelaine Bullwinkel, Artisanal Preserves is a how-to guide that is perfect for eager cooks and seasoned preservers alike, providing 100 foolproof recipes for jams, jellies, marmalades, and more.
A fascinating and eye-opening chronicle of the global history of oyster farming, the current state of the industry, and the possibilities of investing in oyster farming as a solution to food and climate challenges.
An updated and expanded edition of the bestselling Holiday Cookies, featuring additional recipes from the last decade of contest winners.For nearly four decades, the Chicago Tribune has run its annual Holiday Cookie Contest, asking readers to submit recipes that are both unique and meaningful to them. Each recipe is accompanied by a brief description or story explaining why the cookie is special to the reader and their family. The Chicago Tribune's award-winning food writers and editors carefully consider these essays, select the finalists, and then publish winning recipes.Holiday Cookies, 2nd Edition is an updated and expanded collection of the best holiday cookies as curated from nearly four decades worth of reader submissions, including 28 new recipes from the winners in 2014 to 2022. These delicious recipes represent an eclectic mix of traditional and modern recipes from diverse cultural backgrounds and skill levels, such as Tropical Nuevo Latino Cookies, Dorie's Dark and Stormies, and Grandma Grump's Peanut Butter Drizzles.Complete with full-color photography and helpful baking tips, this gorgeous compilation brings the warmth and expertise of a cross-generational baking community home for the holidays. From cookie classics to twists on old standards, Holiday Cookies provides the home baker with a plethora of possibilities for any holiday party.
A beautiful and detail-rich hardbound collection of Chicago Bulls history, containing essays, box scores, original reporting, archival photographs, and various memorabilia for one of NBA's most iconic franchises.
Economic anxiety and loss of trust in civic institutions are driving more and more people to political extremes. How did we get here, and how do we get our economic policies back on track before the democracies of the world derail?From former Belgian minister of finance and bestselling author Johan Van Overtveldt comes a new analysis of the economic forces that have driven us to the brink of a democratic breakdown. The Icarus Curse offers a stark assessment of the current state of Western democracies, once celebrated as the pinnacle of political and economic success. With the demise of the Soviet Union and China's emergence onto the world stage, the Western model faced no viable challengers. However, three decades later, Western democracies find themselves under siege both externally and internally. Russia, Iran, and especially China openly challenge the liberal Western order, while internally, citizens increasingly question the democratic and free market system, leading to polarization and social unrest. The political elite in most Western democracies flew too close to the sun, and now they’re crashing.In The Icarus Curse, Van Overtveldt argues that decades of Keynesian-inspired policies have led to policy exhaustion, with politicians fueling unrealistic expectations and accumulating debt. Despite central bankers' efforts to mitigate crises, the current policy model is unsustainable, leaving little room for significant change. Yet, there is hope for redemption: Van Overtveldt reviews the ideas of Adam Smith, John Maynard Keynes, and Paul Volcker to put forward ideas to redesign policies for a brighter economic future.
Modern industrial agriculture practices were stripping the land and starving the very families tasked with growing the world’s food, until some farmers made the bold choice to try something new—regenerating the land and nourishing their communities by working with nature instead of bending it to their will.
From National Book Award¿nominee Iliana Regan, a new memoir of her life and heritage as a forager, spanning her ancestry in Eastern Europe, her childhood in rural Indiana, and her new life set in the remote forests of Michigan¿s Upper Peninsula. Fieldwork explores how Regan¿s complex gender identity informs her acclaimed work as a chef and her profound experience of the natural world.
Bestselling cookbook author Anupy Singla’s newest offering, featuring 70 authentic, healthy Indian recipes developed specifically for the Instant Pot.
A photo-driven, large-format collection of stories from Chicago Flashback, a weekly feature of the Chicago Tribune highlighting the significant people and events that have shaped the city¿s history from the paper¿s founding in 1847 to the present day.
';Solid advice for newlyweds, golden anniversary celebrants and everybody in-between' from the Marriage Boot Camp and former Divorce Court star (The Augusta Chronicle). As the judge starring on two hit television shows, Lynn Toler has witnessed, en masse, the thematic mistakes made in American marriages. She herself has also been wed for more than 30 years and has seen both the highs and lows of matrimony in her own marriage as well as the marriages of those close to her. Drawing from both her professional career and personal life, Toler sees that the biggest impediment to marriage these days is that couples decide to take the plunge based almost entirely on the most irrational criteria: falling in love. Making Marriage Workdoesn't suggest that love has nothing to do with marriage at all; rather, Toler says that love by itself is simply not enough to make marriages survive. Marriage, Toler says, is a job, and it needs to be treated like one. This updated manual suggests specific procedures that should be put in place to bridge the gap between head over heels and happily ever after. It explains how to phrase things in order to span the great hormonal divide men and women often fall into when trying to talk to one another. It also discusses the very new and real challenges to marriage created in a culture often overwhelmed by the emphasis on (and ability to attain) instant gratification. Replete with simple, no-nonsense rules,Divorce Courtanecdotes, and stories about Judge Toler's own union,Making Marriage Workcontains invaluable information couples can use today to secure their marital tomorrow.
In Twisted:My Dreadlock Chronicles, professor and author Bert Ashe delivers a witty, fascinating, and unprecedented account of black male identity as seen through our culture's perceptions of hair. It is a deeply personal story that weaves together the cultural and political history of dreadlocks with Ashe's own mid-life journey to lock his hair. Ashe is a fresh, new voice that addresses the importance of black hair in the 20th and 21st centuries through an accessible, humorous, and literary style sure to engage a wide variety of readers.After leading a far-too-conventional life for forty years, Ashe began a long, arduous, uncertain process of locking his own hair in an attempt to step out of American convention. Black hair, after all, matters. Few Americans are subject to snap judgements like those in the African-American community, and fewer communities face such loaded criticism about their appearances, in particular their hair. Twisted:My Dreadlock Chronicles makes the argument that the story of dreadlocks in America cant be told except in front of the backdrop of black hair in America.Ask most Americans about dreadlocks and they immediately conjure a picture of Bob Marley: on stage, mid-song, dreads splayed. When most Americans see dreadlocks, a range of assumptions quickly follow: he's Jamaican, he's Rasta, he plays reggae; he stinks, he smokes, he deals; he's bohemian, he's creative, he's counter-cultural. Few styles in America have more symbolism and generate more conflicting views than dreadlocks. To "e;read"e; dreadlocks is to take the cultural pulse of America. To read Twisted:My Dreadlock Chronicles is to understand a larger story about the truths and biases present in how we perceive ourselves and others. Ashe's riveting and intimate work, a genuine first of its kind, will be a seminal work for years to come.
A seasonal cookbook that showcases two types of seasonal ingredients-produce and craft beer. Written by Jacquelyn Dodd of the popular cooking-with-beer website The Beeroness.
An updated edition of Anupy Singla's bestselling debut cookbook that includes 65 authentic, healthy Indian recipes developed specifically for the slow cooker.
Over the last two decades, Mary Schmich's biweekly column in the Chicago Tribune has offered advice, humor, and discerning commentary on a broad array of topics including family, milestones, mental illness, writing, and life in Chicago. Schmich won the 2012 Pulitzer for Commentary for "e;her wide range of down-to-earth columns that reflect the character and capture the culture of her famed city."e;This second editionupdated to include Schmich's best pieces since its original publicationcollects her ten Pulitzer-winning columns along with more than 150 others, creating a compelling collection that reflects Schmich's thoughtful and insightful sensibility. The book is divided into thirteen sections, with topics focused on loss and survival, relationships, Chicago, travel, holidays, reading and writing, and more. Schmich's 1997 "e;Wear Sunscreen"e; column (which has had a life of its own as a falsely attributed Kurt Vonnegut commencement speech) is included, as well as her columns focusing on the demolition of Chicago's infamous Cabrini-Green housing project. One of the most moving sections is her twelve-part series with US District Judge Joan Lefkow, as the latter reflected on rebuilding her life after the horrific murders of her mother and husband.Schmich's columns are both universal and deeply personal. The first section of this book is dedicated to columns about her mother, and her stories of coping with her mother's aging and eventual death. Throughout the book, Schmich reflects wisely and wryly on the world we live in, and her fond observances of Chicago life bring the city in all its varied character to warm, vivid life.
A collection of 30 stories and recipes from expat Filipino chefs, home cooks, and writers that serves as a delicious, accessible introduction to the complex and adaptable, though perennially overshadowed, cuisine that is Filipino food.
He Never Came Home is a collection of 22 personal essays written by girls and women who have been separated from their fathers by way of divorce, abandonment, or death. The contributors to this collection come from a wide range of different backgrounds in terms of race, socioeconomic status, religion, and geographic location. Their essays offer deep insights into the emotions related to losing one’s father, including sadness, indifference, anger, acceptance—and everything in between.This book, edited by Essence magazine's West Coast editor Regina R. Robertson, is first and foremost an offering to young girls and women who have endured the loss of their fathers. But it also speaks to mothers who are raising girls without a father present, offering important perspective into their daughter's feelings and struggles.The essays in He Never Came Home are organized into three categories: "Divorce," "Distant," and "Deceased." With essays by contributors such as Emmy Award–winning actress Regina King, fitness expert and New York Times best-selling author Gabby Reece, and television comedy writer Jenny Lee, this anthology illustrates the journey of the fatherless, and provides a space for these writers to express their pain, hope, and healing—minus any judgments and without apology.
Set in the first few months following the Confederate surrender and the assassination of Abraham Lincoln, Sam--a runaway slave who once worked for the Union Army--decides to leave his safe haven in Philadelphia and set out on foot to return to the war-torn South.
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