Böcker utgivna av Amacom

Fire Your Creativity and Fuel Your Career! What if you could brainstorm innovative solutions to your company's challenges? What if you could dream up new businesses that capture emerging markets? What if you could tap your own creativity and ignite your career? The truth is, you can! Analytical thinkers, numbers people, non-artists--everyone can generate imaginative ideas. All it takes is letting go of the "I'm-not-creative" mindset and putting a proven process to work for you. Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your mental box, adopt a growth mindset, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams: - Fuel creativity through a proven framework - Create more relevant ideas in brainstorming sessions - Radically improve existing products or services - Find inspired solutions using IdeaGen, SCAMPER, Observation Lab, Tempero, the Phoenix List, and other tools From changing the physical workplace to spur interaction . . . to nurturing a culture that promotes creativity . . . to applying tools that generate more and better ideas, Simply Brilliant opens the door to spark your imagination and ignite your creativity.

A blunt wake-up call to salespeople and sales leaders that debunks the myths of the latest miracle solutions and refocuses your sales strategy on a proven approach that will drive the results you want.

Taking control of your company's destiny starts with planning strategically from the beginning.How will you determine if your company has succeeded if you can't base its performance on a well-defined business strategy? A strategic plan, established at your venture's birth, helps crystalize the future of the organization--mapping a clear path from where the company stands today to where you wish it to be.Setting a business strategy enables you to develop absolute clarity on priorities, organize resources, and get better results than ever before. Renowned business author Brian Tracy has provided a simple path to creating the specific business strategy needed for your company's success.In Business Strategy, Tracy will help you discover how to:Ask the five key questions vital to any strategic planDetermine a corporate mission that lifts and inspires peopleDefine themselves in relation to their competitionReposition their business with new products, services, and technologyAnticipate crises, and more!Incorporating wide-ranging examples--from Alexander the Great to IBM to General Electric--this concise, practical guide gives readers proven ideas for increasing their company's bottom line and maximizing their strengths and opportunities. The path to success starts at the beginning!

Where do you want to be in one, three, or five years? Even small adjustments can bring about enormous results to your personal success.Where does that ';winning edge' you've heard so much about come from? How do some people seem to find success simply from waking up and getting out of bed? World-renowned performance expert Brian Tracy has spent decades studying uncommonly high achievers.Instead of finding commonalities such as Ivy League educations, gold-star connections, and a dash of blind luck, Tracy discovered that the keys to their success were more often small adjustments in outlook and behavior. In this easy-to-follow guide, Tracy lays out a simple, clear plan for anyone to be able to unlock their potential and find the success they previously thought was unattainable for them.In Personal Success, you will learn to:Change your mindset to attract opportunityBanish self-limited beliefsBuild your self-confidencePractice courage and taking risksSharpen your natural intuitionContinually upgrade your skills and more!Packed with simple but game-changing techniques, Personal Success is the answer you've been searching for to gain that winning edge and turn your dreams into realities.

The next generation of consumers is rising up fast. Will you know how to reach them?

Find your company's niche in the marketplace when you discover what your customers want, need, and can afford--and then give it to them!Too often, businesses create a product or service and then focus their marketing efforts on trying to convince customers that they need it. However, the key to successful marketing and a successful business is already knowing that what you are offering is what the public has been searching for!Renowned business expert Brian Tracy has provided 21 powerful and proven ideas any business can use immediately to improve their strategic marketing results.In Marketing, Tracy helps you discover how to:Build your customer baseSet yourself apart from the competitionUse market research and focus groups to fuel better decisionsFulfill a basic emotional need for buyersDetermine the correct price point for your offeringsMake the most of your distribution channelsGive customers a reason to switch from your competitors, and more!Complete with time-tested marketing strategies and Tracy's trademark wisdom, Marketing is a practical pocket guide that shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.

An administrative professional's job requires a diverse range of abilities. From managing schedules, coordinating meetings, and fielding calls to planning events, deciphering legal documents, and creating PowerPoint presentations, today's administrative assistants are expected to effortlessly and efficiently juggle it all. Professionals looking to improve their performance-and enhance their value to employers-should turn to the fourth edition of Administrative Assistant's and Secretary's Handbook. With 250 pages of new or completely revised material, the handbook provides thorough, practical instruction on: Web conferencing * Creating graphics, charts, and presentations * Microsoft Office 2010 * Business math * Managing e-mail and schedules with Outlook * Organizing computer files * Research skills * Time management * Customer service skills * Troubleshooting computer problems * Event planning * and much more. Administrative jobs are constantly changing, but with the latest edition of this best-selling guide, professionals everywhere can stay ahead of the curve.

With mortgage stories dominating the front-page news, people-whether they're buying a new house or refinancing-increasingly have questions about the complicated issues at stake. Arranged in an easily accessible question-and-answer format, Mortgages 101 provides readers with essential lending formulas, as well as important information on lending requirements and application procedures. The book shows readers how to save money by:¿ understanding key terms like ARMs and hybrids-and reading what's in the fine print ¿ improving their credit scores to increase their borrowing power ¿ using technology to get the lowest interest rates ¿ maximizing their return on investment, and cutting the cost of mortgage insuranceThis revised edition includes up-to-date material on new loan and government programs, as well as changes to the law regarding tax deductions, down payment assistance, reverse mortgages, bankruptcy, negative amortization and more-in short, all the answers readers need, in one must-have reference.

Getting the best employees on board and weeding out the worst--without getting slapped with expensive lawsuits--are two of the most crucial and difficult jobs of human resources professionals and general managers. Now there's quick, reliable information on how to do it right.

Long on practical guidance while refreshingly short on math, Smart Financial Management helps owners and managers of small businesses solve everyday financial dilemmas and avoid potential problems. Readers will learn valuable and practical financial analysis techniques, as well as how to project future financial needs and identify possible sources of funding; manage receivables, inventory and equipment investments; and how to structure and develop the business soundly and legally. In addition, they'll:* Gain an understanding of the financial challenges unique to a growing enterprise -- and how to meet them* Improve communications with financial and legal advisors* Learn to identify new sources of equity and nonequity capitalWith a field-focused methodology and user-friendly tools, Smart Financial Management will help any small business manage its requirements more effectively.

Awarded bronze by "ForeWord Magazine" in the Book of the Year Awards 2007, Business & Economics category, this resource provides solutions for these fundamental symptoms of employee-manager discomfort.

Shows how to stand out from the crowd and deliver excellent service to customers. This book offers tips and strategies for improving and then maintaining any company's level of customer service. It is a reference for anyone seeking to make customers feel truly valued.

Are you still clinging to an outdated concept of retirement? With age expectancy higher, savings slimmer, and careers changed more frequently than ever, planning properly for the retirement you desire begins now. How Do I Get There from Here? is the one-stop guide everyone needs in preparing for a unique, dynamic future they can look forward to.

To deliver a truly successful project, the emphasis must be on value. From establishing a project's worth to organizing a team for accountability, a project has to deliver from inception to completion. Maximizing Project Value is filled with tools, tips, and a proven blueprint to help you and your work shine.

One of the best-selling real estate career books of all time is back and better than ever! The fifth edition of this indispensable resource offers all-new research up-to-the-minute guidance along with practical tools and real-world examples. Easy to understand, comprehensive, and candid, it's still the bible for aspiring real-estate professionals.

Shows readers how to develop clarity about what they want, and how they can achieve satisfaction, both personally and professionally.