Böcker utgivna av Apollo Publishers

Large-scale digital promotion: The accounts for @subwaycreatures and @whatisnewyork have a combined base of almost 2.7 million followers. With a track record for generating enthusiastic press and authentic engagement, these accounts will be able to drive huge sales numbers with consistent promotional posts.Timeliness of subject and news tie-ins: While post-2010 numbers show increased growth in the population of New York City according to the Census Bureau, the crises around the coronavirus have inspired a testy back-and-forth characterized by headlines like “New York City Is Dead Forever” (New York Post) and Jerry Seinfeld’s fantastic counter to this claim made with his op-ed “So You Think New York Is Dead” (New York Times). This tumultuous current moment has placed a renewed focus on the cultural value, opportunities, and diversity that inhere New York. This book will appeal to the many Americans who have argued vociferously that New York is not “over” or “waiting to come back,” and is sure to garner attention in the press for its strong pro-New York City argument.Stylish, fresh design with color images and fascinating text: A clever design scheme that rings true to the relatable humor that’s made SubwayCreatures such a success, in addition to full-color art throughout, and enlightening text, will translate to a highly giftable keepsake package. Readers will be thrilled to carry this book with them as they journey through the city and its text and playful exercises and games will surprise, engage, and delight. Unique entry into a successful genre: Books that highlight New York’s geography and history sell well, evidenced by the success of Nonstop Metropolis (University of California Press, 2016, 25,400 RTD) and The Historical Atlas of New York City, 2nd Edition (Macmillan, 2005, 35,000 RTD). This book is a timely entry into the canon of illustrated explorations of the ever-changing city and the first book of its kind to make a strong argument for New York City’s vibrancy and staying power after the COVID-19 pandemic and subsequent recession, and honor the places and people lost to the virus.New York City is a celebrity in its own right—with a population of 8.4 million and a dream destination for millions more: Whether you've watched Friends, Seinfeld, Broad City, Breakfast at Tiffany’s, or Sex and the City, you know that New York is a character in its own right, capturing the hearts and minds of millions of people and inspiring countless television shows, movies, and books. This book appeals to fans of New York and those who dream of visiting, or moving to, the city by giving unparalleled access to the underground and quintessential food scenes, street art, nightlife, and characters that make it so special.

Surging audience of home cooks in the wake of Covid-19: According to a survey by Hunter PR, 54 percent of respondents said they cook more than before the pandemic, 75 percent said they have become more confident in the kitchen, and 51 percent said they will continue to cook more after the crisis ends. Per the New York Times, online searches for cooking classes and cooking tutorials have surged, pointing to a wide market of home cooks eager to find entertaining, comforting, and approachable recipes like the ones in That Time We Ate Our Feelings.Built-in audience: In the early stages of the Covid-19 stay-at-home requests and lockdowns, Lisa Lucas and Debrianna Mansini tapped into the collective need for connection and comfort to create the nightly cooking show Corona Kitchen on Facebook and Instagram Live, organically drawing more than 4,500 members—and counting—from all over the globe in just a few months. The authors will leverage this live series as a platform to drum up excitement for their book, tease recipes, and hold pre-publication contests including contests to determine which recipes from community members will be featured in the book. And the book will delight viewers in its true-to-the-series tone. It will also be promoted extensively to Mansini's 16,500 Twitter followers.Subject appeal: Commentary and conversations on the Corona Kitchen Facebook page prove that recipes are chosen to match a person's mood. That Time We Ate Our Feelings offers a witty angle of providing recipes for moods, so people aren't left uncomfortably mulling over what dish or drink will hit the spot. All recipes embrace humor and quirk in their titles. Proven selling-power of cookbooks complemented by commentary: Sales of Rage Baking (Simon & Schuster, 02/2020, 9700 RTD) and Feed the Resistance (Chronicle, 10/2017, 14,000 RTD) prove that freedom of speech and cooking go hand in hand. That Time We Ate Our Feelings follows in this nascent tradition while updating the genre by including unfiltered and irreverent conversations about top-of-mind issues like the coronavirus, politics, freedom, and the current state of affairs. Colorful, approachable design: That Time We Ate Our Feelings is a bright, full-color, highly designed book with more than 150 images. It is designed to be approachable and while sophisticated, also a hands-on tool that can be used in the kitchen and needn't just sit on display. Well-known authors experienced in creating hit successes: Lucas and Mansini are acclaimed producers and entertainers who have appeared on or produced wildly successfully TV shows and films. Their track record shows their efforts leading to hit successes, and they will now turn their attention to promoting their own product. Wide range of recipes fit vegan, vegetarian, and allergen-avoidant diets: With many recipes that are (or can be modified to be) plant-based, gluten-free, alcohol-free, and allergen-free, That Time We Ate Our Feelings appeals to a broad audience of home cooks and takes a refreshing and inclusive stance that substitutions can, and should, be part of the cooking process.

A charming illustrated introduction to the pangolin—the shy, scaly-skinned creature scapegoated for the coronavirus outbreak. Pangolin. You've seen the name on the news ticker. You've read the headlines. You've typed it into your search bar. Maybe you know how for centuries, poachers and traffickers have targeted these enigmatic mammals, selling their trademark scales for use in traditional medicine and folk remedies. And that today, pangolins bear an unwieldy burden as the long-snouted face of the COVID-19 virus, as they have been identified as a possible link in the spread of the disease. But what is a pangolin? A mythical creature? A dinosaur? How could it have started all of this? And what can a pangolin teach us about surviving sickness, attacks, and isolation?With heartwarming images and witty revelations, this book will set the record straight: teaching you about these elusive introverts, the dangers they may or may not present to humans, and the threats that they face as an endangered species. This illustrated manifesto will clear up the tabloid misconceptions and reveal time-tested pangolin beliefs, including:Looks can be deceiving (pangolins are more closely related to cats and dogs than lookalike reptiles like armadillos).It's okay to be a loner—especially in a global pandemic.Your worth is not skin-deep.You deserve protection, even if you're different.Curling up into a ball is always the best defense.Through the delightful drawings and clever captions that fill the pages of It's Not My Fault: A Pangolin’s Manifesto, animal lovers of all ages will laugh, cry, and learn that even the most misunderstood members of the animal kingdom are worthy of a second look.

Bicycling for Ladies is the trailblazing book that introduced women to bicycling and shocked a Victorian culture on its release in 1896. Today it remains comprehensive and useful, but also celebrates women's advancement in the sport and offers an inspiring, and amusing, look back. Maria E. Ward let the social norms and gender

Embrace your journey. Share your story. Unlock the power of creativity with a year's worth of artistic prompts. Sometimes life takes a detour. No matter how much we plan, we encounter bumps in the road that can be frustrating, confusing, and unpredictable. Whether it's our health, stress at work or home, or current events, we all contend with challenging moments and the occasional curveball. When Amy Oestreicher faced her own detours-including twenty-seven surgeries over ten years and PTSD-she harnessed the power of art to make sense of her shifting roadmap and learned that even when we face the unexpected, we can create something more beautiful than ever imagined. In this hands-on activity book, flush with examples of Amy's original artwork, encouraging tips, and fifty-two prompts-one for every week of the year-she gives you the tools you need to release your creative energy, and unleash the artist within.Through sections on hope, gratitude, creativity, and storytelling, you will:Embrace creativity as a mindset and learn to look at the world through a creative lensChallenge old ways of thinking and redirect negativity into creative growthDraw, sing, write, collage, paint, and dance your feelingsHone the life-changing art of gratitude listsFind magic in everyday objectsEncounter your surroundings with a renewed sense of wonderLearn the four keys to resilienceWhether you are a seasoned artist or novice doodler, working to overcome tragedies or reshape the way you manage everyday stress, this workbook will inspire you to engage a creative mindset that allows you to embrace your journey, share your story, and harness the power of positivity.

What Would Marianne Do is the perfect, pocket-sized guide to living your best, er--blessed--life just like 2020 presidential hopeful Marianne Williamson, with 100 of her most inspirational quotes to guide you. Need inspiration to shed some psychic baggage, find inner peace, or defeat a blustering, incumbent president? Do you

One woman embarked on a dance journey around the world, finding out how each dance tells a story of its country and learning how beautiful life can be when you take the lead.If you could do anything you wanted, what would it be? Aliénor Salmon was working as a happiness researcher in Bangkok when a friend asked her the question that turned life as she knew it on its heels. A novice dancer but experienced social researcher, the Franco-British Aliénor headed west from Bangkok to dance her way through Latin America. As she learns eighteen dances, each native to the countries she visits, she engages with esoteric customs, traditions, and cultures. Through conversations and arduous studio hours, she learns that every step, pivot, and shake thrums with an undeniable spirit of place. And that in a world where we are over-connected but increasingly disconnected from one another, dance offers an authentically human experience. One that allows her to develop tolerance, kindness, truth, and love by holding the hands of a stranger and gazing into their eyes for the time of a song.With her fearless and candid approach, Aliénor will inspire you to take the reins of your own life—and have some fun along the way. In this dance-travelogue, you’ll learn the history and steps of dances like salsa, samba, and tango, enjoy a resplendent meditation on happiness and wanderlust, and receive a life-affirming answer to the question: How do I take the first step?