Böcker utgivna av Bloomsbury India

Someone is disposing of politicians one by one. And the murderer has borrowed from the genius of Agatha Christie. When a local Mumbai politician is found wrapped in a plastic bag behind a park bench, the dashing and capable DIG Ajay Biswas is told to take over the case. Ajay arrives in Mumbai along with his wife Aparajita and soon discovers he is being misled by his Mumbai compatriots who are determined to save their own skin. Someone is deliberately providing false leads; his presence is not wanted. While in Mumbai, Ajay and Aparajita meet up with their old college friend Akhil Sukumar. Akhil and Aparajita have had a tortuous history, and it appears that the one-time lovers now want nothing more than to let bygones be bygones. Easier said. The privileged flourish at the cost of the oppressed. The price has to be paid, and someone has decided that it needs to be paid in blood.

Whether the Congress party put forth a clichéd argument of accountability versus stability in defence of a parliamentary system, in haste, to enjoy the plums of office is the debate at the core of this book. The author takes the debate out of the realms of academia and into the homes of general readers. Students of history, political science and law have been fed on works of celebrated authors on the making of the Constitution of India. This is only half the story told. This book captures the disquiet among the members of the Constituent Assembly and outbursts by members of the dominant party that its leaders were 'settling' the Constitution behind closed doors. It examines threadbare the conclusion of many scholars that a great amount of deliberation and debate on merit took place in the Constituent Assembly before arriving at a form of government best suited to India. Proposed meaningful and far-reaching amendments made by some members, whom Ambedkar fondly called the 'rebels', were rejected outright, under one pretext or another, to silence dissent. The post-Independence political history of India bears testimony that the apprehensions voiced by these so-called 'rebels' played out to be true. In the Constituent Assembly, however, their voices, pregnant with a warning, were voices in the wilderness.

Advertising is the most visible aspect of marketing communications, but it is often just an introductory greeting, the first handshake. What your target customer experiences of the product and the brand must be in keeping with the expectations its advertising sets up. Putting them all together and making them work consistently and with synergy is what is called integrated marketing communications. Running an integrated marketing communications programme is like making music, says author Chintamani Rao. The music we hear is a composite whole made up of the sounds of different instruments. They don't all make the same sound at the same time but played together they move us. To produce that effect an orchestra performs to a musical score, under the direction of a conductor. So must marketing communications. When we have a plan, assemble our communications instruments and conduct them effectively to make one big sound, we can move millions to think and act. Drawing upon his own diverse experience as a lifelong student of marketing, the author tells us how integrated marketing communications works, why it doesn't, and how to make marketing music.

Set in a world of government censure and ruthless stifling of anyone who questions their ways, CUT is a posthumous look at the personal and professional life of a visionary theatre artist.Would he be considered an 'urban naxal' today or remembered as a fearless agent who fought for social change? Did he and those close to him have to pay the price for their voices to be heard? Told in disparate voices, CUT explores commitment to artistic integrity and art as a platform for social reform against all odds, even when it becomes a question of survival.

The story of Amit Shah's political life, struggles, rise and triumph is little known. For a leader who is often referred to as the Chanakya of Indian politics, who has dominated India's fast-paced and complex political stage since 2014, has altered its electoral map by leading the Bharatiya Janata Party (BJP) to successive historic victories post the May 2014 general elections, there is very little that is recorded or narrated. So, it's no surprise that the curiosity he evokes is ever on the rise.Most of what is written about Amit Shah is based on conjectures, hearsay, assumptions and biases. The real Amit Shah-the once booth-worker and now national president of the largest political party in the world, the master strategist who has pushed the BJP to an organisational pinnacle and yet talks of scaling peaks, a man who is unhesitant in his stand on nationalism and on anything which concerns India's national interest-has remained in the shadows, self-effaced, away from the limelight. The story of how he expanded the BJP into a pan-India party and the convergence of organisational science and ideology that has made the BJP a unique and formidable political entity is a story that needs to be told. The book narrates the personal and political journey of Amit Shah, captures the ideological world that shaped him and gives an account of the party that he is leading and shaping today. It is for the first time that his story is being told-an authentic, no-holds-barred portrayal of one of the most influential leaders of our times. To the political worker, the observer and to anyone even remotely interested in Indian politics, irrespective of their profession or political leaning, especially since the unfolding of Indian politics in the summer of 2014, this is a captivating exploration of the political life and journey of one of its central characters.

We Indians, dipped in the rich traditional culture, have the penchant to enjoy even the smallest of the customs involved in lavish marriage celebrations. The very thought of our best friend getting married is enough to get us excited for the marriage functions.Out of the many traditions celebrated, one of them involves an Indian bride leaving her parents' home and moving in with her husband and in-laws. For an Indian guy, there always is a choice- whether he has to stay with his parents or stay separately. Unfortunately, for an Indian girl, it is never a matter of choice..even if a girl loves her parents dearly, she is rooted out of her parents' love-nest and placed in a complete stranger world.What happens when Aakash, a 27 year old budding dentist falls in love with a girl who is not in sync with this one tradition followed during the marriages. What if she is courageous enough to tell Aakash- " Just as you love your parents, I love mine too..why am I asked to leave them if you can't?"Aakash, although in love with the girl, is left questioning his own belief, when he finds his love simply not in acceptance with one 'mandatory' tradition involved in marriage.Take this breath-taking and tradition-defying journey with Aakash, Kashish and Aneri as they dare to delve deeper into the web of love and relationship. Witness them write their love own love letter to their parents in the most unique and life-defining way.Warm up to their crazy antics and solutions as they string to your hearts and almost make you ask yourself- why can't this be my journey too?

As the flames danced all around her small hut, Vidya More had to make a hard choice. She could follow her husband into the fire along with her children. Or she could save herself and her little children from a terrible death. Acclaimed journalist Radheshyam Jadhav brings to readers true inspiring stories of women farmers and farm widows, like Vidya and many more, from the 'farmer suicide zone' of Maharashtra. These women have battled the tremendous odds-of poverty, misogyny and inequity-stacked against them to herald a silent revolution to overcome agrarian crisis. These feisty women wake up every morning and battle for survival. Suicide, unlike their husbands, is a luxury they can't afford. Extensively researched along with personal interviews, the book captures the women's stories and constructive struggle and how they discovered in themselves endless reserves of strength. While the men are driven to despair and death by debts, the women have fought their battles and found answers to the crisis. These simple, and often uneducated, women have developed their own methodology and science to manage and tackle drought and are experimenting with every possible option to give themselves and their families a life of dignity. They have taken up tough challenges and are sowing determination and hard work to achieve their dreams. The book captures their belief that dreams often come true. And hope is what keeps life going.

The story of Amit Shah's political life, struggles, rise and triumph is little known. For a leader who is often referred to as the Chanakya of Indian politics, who has dominated India's fast-paced and complex political stage since 2014, has altered its electoral map by leading the Bharatiya Janata Party (BJP) to successive historic victories post the May 2014 general elections, there is very little that is recorded or narrated. So, it's no surprise that the curiosity he evokes is ever on the rise.Most of what is written about Amit Shah is based on conjectures, hearsay, assumptions and biases. The real Amit Shah-the once booth-worker and now national president of the largest political party in the world, the master strategist who has pushed the BJP to an organisational pinnacle and yet talks of scaling peaks, a man who is unhesitant in his stand on nationalism and on anything which concerns India's national interest-has remained in the shadows, self-effaced, away from the limelight. The story of how he expanded the BJP into a pan-India party and the convergence of organisational science and ideology that has made the BJP a unique and formidable political entity is a story that needs to be told. The book narrates the personal and political journey of Amit Shah, captures the ideological world that shaped him and gives an account of the party that he is leading and shaping today. It is for the first time that his story is being told-an authentic, no-holds-barred portrayal of one of the most influential leaders of our times. To the political worker, the observer and to anyone even remotely interested in Indian politics, irrespective of their profession or political leaning, especially since the unfolding of Indian politics in the summer of 2014, this is a captivating exploration of the political life and journey of one of its central characters.

There is no one else in the world like you. Your personal brand has been registered in your name and patented with your persona even though there may be hundreds of people carrying the same name. Creating, building, and developing your personal brand is entirely in your own hands. Conversely, destroying or diminishing your brand is also only in your own hands. Your brand is the essence of your own unique story. The key to this is reaching deep inside yourself and pulling out the authentic, the unique 'you', from within your own self. What we do with our own brand name could be the difference between being very successful and not so successful. This is as true for personal branding as it is for business branding. The Brand Called You outlines how critical it is for each one of us to understand the power and vulnerabilities of our brand and invest wisely and consistently in our persona and our name. Remember, the only legacy you will leave behind in the world is your name.

Nitin Gadkari, Union Minister for Road Transport and Highways, Shipping, Water Resources and Ganga Rejuvenation, is among the most efficient ministers of the present government. From an average highways road construction pace of 3 km/day in May 2014 when he took over, under his tenure this figure now stands at 27 km/day. The National Highways, earlier a stretch of 96,000 km, is now in the process of being expanded to double the length. An unprecedented number of new expressways have been launched, whereas important highways whose construction had been stalled for years have now seen the light of the day.In the shipping sector, under the ambitious Sagarmala Project, the government is developing port infrastructure along the country's 7,500 km coastline. The project includes modernization of the ports and islands and the creation of coastal special economic zones. In his new ministries-Water Resources and Ganga Rejuvenation-Gadkari has infused new energy with path-breaking initiatives around the interlinking of rivers and expediting the cleaning of Ganga. If one takes into account the sheer magnitude of cumulative infrastructure development work undertaken by Gadkari's ministries over the last four years, it is nothing short of an infrastructure revolution.In this book Tuhin provides a rare insight into the working style of the maverick minister, besides telling us how these ministries are silently and crucially fuelling Prime Minister Narendra Modi's dream of New India.

Two genders made by nature coexisted comfortably forever, till about a few hundred years ago when men and women started identifying themselves differently. These identities started hardening over time and today they appear to be a different species in many situations. Sometimes laugh-out-loud, at times, deeply poignant, and at other times, provoking and questioning, The End of Romance is a fantastic, one-of-its-kind take on patriarchy and feminism, rights and privileges, abuse and consent, and cultures and laws related to men-women conflicts.Peppered with anecdotes, real-life incidents and everyday stories, the book discusses the natural, cultural and religious influences on the man-woman relationship and how this has evolved over time. The author asks questions few would ever utter: Is our society increasingly becoming anti-men? If so, will this lead to any good? Are gender dynamics always tilted only to benefit one gender? Can we ever achieve equality? These are debated with an analysis of the privileges of women and the abuse of men, a discussion on the prevailing myths, followed by recommendations on how the relationship can be brought back to equal. Unabashed, hilarious, and at times caustic, The End of Romance signals what most of us miss: Oppressive societies do not survive, whoever it may benefit at the moment.

Somewhere, behind closed doors, in her solitary world; somewhere, under the sheets with an indifferent lover; somewhere, is a woman who will not be denied. Trapped for fifteen years in the stranglehold of a dead marriage and soulless household domesticity, the beautiful, full-bodied and passionate Meera Patel depends on her memories and her flights of fancy to soothe the aches that wrack her body; to quieten an unquenchable need. Until one cataclysmic day in Mumbai, when she finally breaks free... Bold, brazen and defiant, Sita's Curse looks at the hypocrisy of Indian society and tells the compelling story of a middle-class Indian housewife's urgent need for love, respect, acceptance - and sexual fulfilment.

What if the wrong girl is the one right for you? On a sultry night, on a deserted lawn overlooking a moonlit Taj Mahal, two strangers make passionate love and promise never to meet again... But promises are meant to be broken, right? This is the story of Dushyant Singh Rathore - the 30-something bestselling author of Kinda Cliched, a blockbuster romance novel based on his one night of bliss with a girl whose name he does not know. Under pressure to produce a money-spinning sequel - from his obsessive fans, his hit-seeking publisher and a sceptical journalist ready to expose the true-story angle as a marketing gimmick - he sets off, three years on, to find the elusive girl whom he had promised never to seek out. When his quest, many twists and turns later, leads him to the unlikeliest of places, Dushyant discovers there's a little more to this love story than he had anticipated. Will Dushyant get a second chance at love? What if the wrong girl was really always the right one for him?