Böcker utgivna av Brown Walker Press (FL)

A Flight Attendant's Essential Guide is written for airline executives, university lecturers who specialize in the airline industry, and for undergraduate students preparing for a career as a flight attendant. Those working in passenger, aircraft, airport as well as general communications at an airport or aircraft can benefit from this book though a thorough understanding the responsibilities of flight attendants. This textbook focuses on the passenger aspect of in-flight service, including operations and communication skills, and how flight attendants interact with passengers at each phase of a flight.

Understanding Rhetoric: A Guide to Critical Reading and Argumentation is a composition textbook that outlines three essential skills - rhetoric, argument, and source-based writing - geared towards newcomers and advanced students alike. Though comprehensive in its coverage, the book's focus is a simple one: how to move beyond a "gut reaction" while reading to an articulation of what is effective and what is not, while explicitly answering the most important question of "Why?" This text gets at this central concern in two fundamental ways.First, the text teaches composition as a cumulative process, coaching you how to question, challenge, and expand on not just the readings you hold in your hands, but also how to interrogate the internal processes of writing and thinking. The book's blend of composition methods detail the cross-point of product and process to turn reading and writing from a matter of coming up with answers to questions to learning what type of questions need to be asked in the first place. The "right" questions, the text argues, are fundamentally rhetorical in nature.Second, the content of the practice-based chapters is framed into a larger mesh of intellectual history to show how the writing and thinking you are doing today is continuous with a long history of writing instruction that goes back to the ancient world. This book provides equal representation from classical and contemporary theory with the recognition that theory cannot be fully grasped without practice, and practice cannot be fully understood without its theoretical antecedent. After all, you can't write "outside the box" until you know where the box is and what it looks like.

Intellectual property (IP) management is an area of corporate management that has often been neglected or overlooked by small and medium size enterprises, and even more so by smaller third sector enterprises, despite the fact that effective IP management strategies can make the difference between the success and failure of an organization. This book focuses on ways in which small and medium size enterprises - including social enterprises - can protect and manage their IP.A valuable resource for any legal practitioner dealing with IP law and commercial law areas, this book explains the importance and value of IP, including patents, trademarks, copyright, branding and licenses, and provides insight into day-to-day challenges faced by smaller businesses and social enterprises. It also includes useful discussions on vital aspects of IP, such as using IP as security, IP branding, franchising models and contractual arrangements.Drawing on qualitative research conducted in Australia and identifying the unique challenges faced by third sector SMEs, the book offers practical strategies for effective IP management and protection. Its functional and up-to-date approach on IP related issues for small and medium size businesses and not-for-profits distinguishes this work from others in the field of IP rights management.

Primary care providers are often the first, and sometimes the only, point of contact for many patients within the healthcare system. The standard 12-lead electrocardiogram is one of the most common tests obtained and interpreted by primary care providers, with most reading their own recordings and basing clinical decisions on their findings. Primary care providers can achieve proficiency in the interpretation of over 95 percent of all electrocardiogram findings seen in the primary care setting.Although computerized interpretation is widely available, it is considered unreliable in up to 20 percent of the cases, making interpretation by primary care providers an essential skill. This book provides the necessary skills for primary care providers to use in interpreting electrocardiograms, both in their offices and in the emergency departments of their hospitals. This book is an outgrowth of a previous book, Electrocardiography for the Family Physician.

In this book, Whitehead argues against the fact-minded orientation of education and the practice of science. It is not that facts are unhelpful, but they have become a substitute for learning (learning is now tantamount to fact memorization). This change handicaps students by eliminating the possibility of creativity, curiosity, and critical thinking; it handicaps science by limiting the kinds of questions that can be asked and where to look for answers; and ultimately puts people out of touch with their experience.The problem is fact-mindedness. Facts are the relics of enlightenment thinking. They represent unbiased and unquestionable truth about our universe. The more you collect, the more you know; the more you know, the more powerful you are; the more powerful you are…. You get the picture.It is a familiar theme from the middle of this past century, and has been described by contemporary physicists, theoretical biologists, continental philosophers, humanistic psychologists, learner-centered teachers, among many, many others. Unfortunately, college students are seldom exposed to these ideas, and have to wait until they reach graduate school before they wonder if their learning experience may have been different. The goal is to make those ideas accessible here by translating the cumbersome, obscure, and turgid expression of these ideas into twenty-first century examples that are more applicable and meaningful for undergraduates and the educated public.It is argued that judgment must always be applied to matters of fact. That is to say, the fact is not the end of the story. That gravity compels bodies does not substantiate itself: it is a way of describing the relationships between bodies. Gravity helps us better understand physical relationships, but by itself and outside of any meaningful context that fact of gravity is useless.

Fathers and Sons at the Abbey Theatre demonstrates how the literary archetype of the clash between fathers and sons and the subsequent depiction of anti-oedipal figures become a major concern for the playwrights writing in a specific and crucial moment of Irish history (1904-1938). The father can be conceived both as a historical / political metaphor as well as a real father in a specific historical and social context. The classical models employed as theoretical tools to nuance the argument--Laius and Oedipus, Ulysses and Telemachus, Aeneas and Anchises, Priam and Hector, Hector and Astyanax--are challenged by the Christian example of Abraham and Isaac, subversively adjusted by Yeats to provide a tragic reading of post-colonial Ireland. All of these pairings provide archetypes for the understanding of complex personal and familial dynamics. The book takes into consideration not only the most famous figures of the Irish National Theatre--as W.B. Yeats, J.M. Synge, Augusta Gregory, and Sean O?Casey?but also overlooked authors such as T.C. Murray, Padraic Colum, Paul Vincent Carroll, Lennox Robinson, Denis Johnston, George Shiels, St. John Ervine, Teresa Deevy. Many commentators have written about the playwrights of the Abbey Theatre, mainly focusing on politics, social classes, Irish identity, cultural issues, and linguistic aspects: no thorough analysis of the clash between generations has been published so far. Those who have tackled the issue have devoted their attention to a single author, or to a single aspect; this study aims to demonstrate that the repeated occurrence of anti-oedipal figures and of the archetype of the clash between fathers and sons?a clear manifestation of the need of emancipation from oppressive authorities and of change in Irish society?must be read as a common phenomenon and as a shared concern. The book is written for people interested in Irish studies, post-colonial studies, and theatre studies.

A Practical Guide to Airline Customer Service is written for airline executives and undergraduate students who are preparing for a career in the airline service industry. Those working in similar functions and fields can also benefit from this book. This book primarily focuses on the importance of customer service in the airline industry. This includes basic airline operations and essential communication skills, and how airline service agents interact with passengers at every contact point of the travel process. This textbook is for anyone seeking a successful and rewarding career in the airline industry.

This volume consists of 16 papers selected from the 22nd Southeast Conference on Foreign Languages, Literatures and Films held on February 25-27, 2016 on the campus of Stetson University in Celebration, Florida. The shared focus of the essays is to examine how writers, filmmakers and language educators address stereotypes in their representations of diverse cultural paradigms by using, deconstructing or displacing these stereotypes. The fourth section of this publication includes 4 experimental poems by the artist Susanne Eules.

Exploring Microorganisms: Recent Advances in Applied Microbiology, contains a selection of papers presented at the VII International Conference on Environmental, Industrial and Applied Microbiology - BioMicroWorld2017 (Madrid, Spain). This book offers the outcomes of completed and outgoing research works and experiences of several microbiology research groups across the world. The volume is divided into the following sections:* Agriculture, Soil, Forest Microbiology* Environmental, Marine, Aquatic Microbiology. Geomicrobiology* BBB - Biodeterioration, Biodegratation, Bioremediation* Microbiology of Food and Animal Feed* Industrial Microbiology* Microbial Production of High-Value Products: Drugs, Chemicals, Fuels, Electricity ...* Biotechnologically Relevant Enzymes and Proteins* Medical, Veterinary and Pharmaceutical Microbiology* Antimicrobial Agents and Chemotherapy. Antimicrobial Resistance* Biofilms* Microbial Physiology, Genetics, Evolution and AdaptationReaders will find this book a useful opportunity to keep up with the latest research results, insights and advances in the microbiology field.

Volume 2 of this new grammatical reader on chapters 13 through 24 of Book 1 of Plato's Republic is the most thorough of available resources, designed for students who have only basic skills as well as those at a more advanced level. The text is complete and not adapted; no difficult passages are excised. The running vocabularies are complete, providing the reader context specific meanings. The text is broken down into sentences, providing a manageable amount of material, and space is provided for translation after each sentence. Every construction and word is discussed in detail and referenced to Smyth's Greek Grammar for further explanation. The details of the text, accents, conjunctions, adverbs, and particles, are not minimized but receive thorough treatment as well. The presentation allows for beginning students to make thorough use of the notes while more advanced students are able to consult the notes only when necessary and thus build up speed in translation.Special features include:1) Complete, unadapted text.2) Full running vocabulary; no words are omitted.3) Every word is discussed; none are omitted.4) Every construction is discussed; none are omitted.5) All particles are explained; none are omitted.6) Every word and construction is cross referenced to Smyth?s Greek Grammar for further explanation.7) Room is provided after each sentence for translation.8) Accentuation, where challenging, is discussed.

Anatomy and Physiology is effectively a broad introductory course that requires the student to devote an enormous amount of effort to understand it on even a basic level. While this necessitates time, it can be streamlined in the early stages of one's learning so that the student may understand why he or she is required to invest such a large amount of time into learning - Clinical Applications of Human Anatomy & Physiology is the textbook that accomplishes this.Clinical Applications of Human Anatomy & Physiology is a book that combines both areas of knowledge for a full comprehension of the human body. It is targeted to healthcare students in need of a better understanding of human physiology to combine with their clinical training. The main objective of this book is to elucidate the organization and functioning of the major organs and systems with an emphasis on the applications of this knowledge on the daily clinical routine.One of the main differences of this textbook that sets it apart from others is that it not only provides the information: it also contextualizes it. Every chapter starts introducing a case study that is related to the content that is going to be approached. At the end of the chapter, there is the conclusion of each case study, which presents the final diagnosis showing every step of the process. This context is essential so that, when the student faces this situation in the real-life clinic he or she will be able to deal with it efficiently. Clinical Applications of Human Anatomy & Physiology also has sections of questions to practice the knowledge that was obtained during the chapter, and the answers to each question are explained so no doubts remain after studying. All of this means that Clinical Applications of Human Anatomy & Physiology is a fully rounded book that combines information and practical applications, as well as questions that help the student to understand and retain all the information in a very efficient and effective way. This book has all the information you need to get started on your journey to learning about the human body.

Current and future managers are regularly confronted with decisions that create risk in the legal environment of business. This book provides a framework for qualifying legal risk and then determining if the legal risk is worth taking. This framework begins by looking at the relationship between the firm, its suppliers, customers, owners, agents, and others in society as a whole to understand specific risks in personal injury, agreements, products, borrowing money, employees, independent contractors, and business entity selection. When the manager is aware of the magnitude of the risk and the likelihood of the risk, the manager is in a strong position to determine if the risk is worth taking. This book uses numerous applications from Game Theory to determine how risks of the firm compare to risks of another firm, an employee, a vendor and a customer.Students of business law will appreciate the black letter legal discussions of civil procedure, torts, contracts, the sale of goods, secured transactions, agency, and business associations with tax implications. Aspiring accounting students will find familiarity with many topics that appear on the AICPA exam. Managers will gravitate toward specific guidance with regard to setting up agreements with customers and vendors, creating effective human relations policies, and mitigating firm risks with regard to internal and external stakeholders. Dozens of managers provided input and experience that found its way into the selection of examples in the book ensuring real-world application for many practical business law problems.

Confronting the Challenge of Reproductive Health in Africa is an indispensable resource for anyone delving into the field of sexual and reproductive health and rights, either as a student, practitioner or policymaker. The compilation of chapters provides contemporary and detailed information about the context, principles and practice of reproductive health in Africa from multidisciplinary and multi-sectorial perspectives, as well as evidence for designing cost-effective interventions. Written in a simple free flowing prose by experienced international scholars, and organized in an orderly manner, the book will fill an important gap in health promotion for development in Africa.