Böcker utgivna av BUSINESS EXPERT PR

This book focuses on the foundations needed to be successful in managing and engaging with data analytics initiatives, bridging the gap between creators and users of data.Currently, every company, no matter its size, is data-driven in one way or another; using data to improve customer experience, as a new value stream, and to stay competitive. However, many business leaders, professionals, and students-such as executives, business analysts, UI/UX designers, project managers and marketing teams -are forced to interact with data and those who generate data, without being taught the general competencies needed to feel comfortable having these conversations.This book focuses on the foundations needed to be successful in managing and engaging with data analytics initiatives, bridging the gap between creators and users of data. As a management reference guide, it discusses the different types of data strategy needed for succeeding with data, covering topics such as data team composition, types of data analytics, the importance of data storytelling, and identifying data ROI.Framed by the author's personal story, the trove of information is made tangible through the compelling narrative with its unprecedented accessibility and readability for a non-technical audience.If you suffer from fear of data, anxiety around conversations with technical teams, this practical approach book can help with actions you can start implementing right away.

This book explores the development of technology hotspots and the difficult problems encountered in easy-to-understand language and introduces the startups in the related fields.It also shows how these key technologies solve the pain points of the industry, the background of the founding teams and the choice of business models through real-life cases. This book can be used as a quick reference manual, allowing you to spend the shortest time to understand the hot topics in the global technology circle in the two years since the outbreak of the COVID-19 epidemic.Through the business cooperation with the Chinese tech community over the years and the close ties with technology companies from other countries, the author introduced: China's science and technology ecology, China's tech advantages, Made in China 2025, The top 10 tech advances in China in 2021.In addition, this book will introduce the latest advances and startups in China in related technological fields, so readers can have a more comprehensive understanding of China's tech development priorities in the next 5 to 10 years.The relevant topics in this book are also provided with video versions.

This series of books focuses on highly specialized Emergency Management arrangements for healthcare facilities and organizations. It is designed to assist any healthcare executive with a body of knowledge which permits a transition into the application of emergency management planning and procedures for healthcare facilities and organizations.This series is intended for both experienced practitioners of both healthcare management and emergency management, and also for students of these two disciplines.

The performance and survival of a business in a global economy depends on understanding and managing the risks-external and those embedded within its operations.It is vital to identify and prioritize significant risks and detect the weakest points. Adding other elements to an essential ERM program, such as PESTEL and Porter's 5 forces, treatment plans, scorecards, the three lines of defense (3LoD) components, and process improvements (six sigma, 8D, etc.) significantly increases the ERM success rate.The authors outline a comprehensive strategy to designing and implementing a robust and successful ERM program - and not just successful in implementation but also yielding enormous returns for the organizations that implemented this enhanced ERM program.

This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century.There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today's military public affairs officer. This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and execution and the people who practice military public affairs.The goal is to broaden knowledge and understanding of this vital, but little discussed, area of public relations among civilian and military public relations and communications professionals, faculty and staff in public relations programs, military leaders, as well as the U.S. civilian populace, and research scholars specializing in military public relations or public affairs operations.

From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight.When people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals. Most communication professionals will not face these major dilemmas, but even minor issues can explode to ruin reputations and companies.EthicalVoices uses the PRSA Code of Ethics as a framework to bring ethical dilemmas to life. It provides practical guidance to public relations professionals on how to address specific challenges they will likely encounter.The book includes more than 100 real-world ethics incidents with advice from global industry leaders at companies including Starbucks, Lenovo, the TSA, the Federal Reserve, Harvard Business School, IBM, CDC, and the world's largest public relations agencies.From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight. Beyond the case studies, the book includes a framework for training your ethical mind.

Managing a servitization strategy is a tough managerial challenge due to the delicate and high business implications. What do you need to know to achieve the outcomes the company wants? A reliable, practical, and effective instrument and a relevant dynamic managerial capability for motivation and adoption decision. This is the value proposition of Servitization: Assessment Protocol for Action.Servitization is about adding service value to the manufacturing business. The concise content develops pioneering processes and application models through its 5 chapters, written in a colloquial way with real examples while offering corresponding application dynamics that allow incorporating the reader's own experiences on the subject.This book is a suitable support for directors and managers of the manufacturing industry, as well as a tool for immediate action for the professionals interested in the business service innovation model, university professors and students, researchers and consultants, and anyone interested in adding value of service to your business.

Employers Can Reduce Their Employees' Health Care Costs by Thinking Out of The BoxEmployee health care costs have skyrocketed, especially for small business owners. But employers have options that medical entrepreneurs have crafted to provide all businesses with plans to improve their employees' wellness and reduce their costs. Thus, the cost of employee health care benefits can be reduced markedly by choosing one of numerous alternatives to traditional indemnity policies.The Finance of Health Care provides business decision makers with the information they need to match the optimal health care plan with the culture of their workforce. This book is a must guide for corporate executives and entrepreneurs who want to attract-and keep--the best employees in our competitive economy.

This book is for corporate managers with a mandate for 'innovation', but no idea how to make that happen.C-suite executives and boards of directors are increasingly looking for companies to reinvent themselves or risk being left behind. With this book, companies can monetize employee's ideas in a manner that doesn't cost a fortune or create conflicts of interest within the ranks. Not every creative expression is going to result in tens of millions of dollars in revenue-but many will create licensing opportunities that are, at the very least, essentially free money for new product development.Another cadre of readers will realize their innovation-rich futures are languishing in corporate purgatory. Should they quit and pitch their 'million-dollar idea' to another organization entirely (as outsiders), or can they take this book to their leaders and drive change, one manager at a time?

Navigating Conflict: Tools for Difficult Conversations is perfect for readers who want positive outcomes from personal, professional, and workplace challenges.From reading this powerful guidebook, you'll gain: A step-by-step roadmap for handling conflict and tough and touchy situationsStrategies for effectively handling yourself under fireTools for dealing with toxic individuals, personality conflicts, office politics, and problematic family situationsField-tested skills, strategies, tools. and tactics for every type of conflictAssessment inventories and action steps they can use to assess and perfect their skillsReaders will find engrossing real-life stories; skills, strategies, and tactics they can immediately use, and will walk away knowing exactly how to achieve the results they want regardless of the other person's skills or behavior.