Böcker utgivna av Business Expert Press

Leaders in the digital era are faced with breaking into new markets, disrupting existing ones, and doing so with more precision than ever before just to keep up with their competitors. To innovate more quickly, to rapidly experiment with ideas and technology, to pivot seemingly overnight, you need to have a system in place that can help you execute your most ambitious strategy. While OKRs (Objective and Key Results) have made huge waves recently, practical implementation of OKRs remains elusive for many. Lean OKRs are the evolved version of the OKR strategy execution tool that has powered the transformational journeys of giants like Google and Facebook. It is the lightweight method that turns good ideas into great execution, heightens employee engagement, aligns teams, and achieves measurable, breakthrough results.Lean OKRs presents insightful anecdotes, creative exercises, clear figures and step-by-step models. Designed as a comprehensive guide, it covers everything from theoretical roots to practical execution, including company-wide strategy alignment and emotional management. Applicable to small companies as well as large organisations, Lean OKRs drives innovation through behavioral changes, empowering and motivating teams through focused daily OKR practices that are simple to put into action. Practical and to the point, this book integrates a unique combination of structural and leadership strategies, resulting in a new approach to OKRs that conquers the hurdles experienced by most business leaders today.

This book is for anyone who wants to achieve better personal and organizational effectiveness and fruitful business relationships.It is designed to give both the theoretical knowledge and the tools for action to change your organization's power dynamics. To operate in a global environment that is increasingly relational than transactional, it is vital to cultivate globally competitive leaders to deal with ongoing change and challenges. The Power of Belonging addresses these challenges faced by leaders today, both when influencing and achieving organizational goals.This is also a book for individuals too, because we cannot define ourselves by single dimensions-we are a synthesis of our backgrounds, experiences and philosophies. Thus, the most challenging lesson to learn is that belonging will remain a puzzle until we find that it has a unique dwelling place-that we must first profoundly belong to ourselves. So are you ready to be a change agent? Great then this book is for you!

Examines the best of the best of sonic logos from the people who gave them notes. Whether you consider them to be music to your ears or earworms, these are the ten most noteworthy sonic logos of all time and one future hall of famer.

Sustainability for Retail is an important international overview of the role of retail in the worldwide climate crisis. Its focus is on apparel and related retail products, from supply chain to the selling floor. The retail industry is identified as the source of 10 percent of the world's carbon emissions.This book presents the notable successes that have been achieved in the private sector. Interviews with leaders ranging from multi-nationals to specialty collections, to reports on innovative technological advancements.Behind each story and report is the strong determination of an individual or the commitment of organizational management to establish and uphold practices that cut the energy use, support providers of raw materials with living wages and lifestyles, and mount campaigns to educate the consumer on supporting products and the overall circular economy. Resale, reuse, and remake comprise an escalating movement that didn't exist even a decade ago to extend the life cycle of products that previously had a high potential of becoming landfill. It has become big business, sanctioned with promotions across the retail board, from icons of mass merchandising to small local workshops.Sustainability for Retail offers businesses and consumers insight into beneficial decision-making for themselves and for the greater environment. The authors provide a comprehensive guide to the forces driving the retail sustainability movement.

Understanding Digital is the Most Critical Skill of the DecadeEvery business is a digital business and understanding digital is probably the most critical skill of the decade, as the pandemic has accelerated the journey to digital work and lifestyles.Digital includes design, data, and numerous technologies, from APIs to Blockchain and from Cloud to Artificial Intelligence, and it can be daunting for non-technology people to work through the concepts as well as all the jargon. We can't all be experts on these areas but for most of us, whatever our profession, doing digital is no longer optional.This book will give you both a conceptual framework to understand digital, as well as an execution model (Connect-Quantify-Optimize) to actually do digital, in a simple and engaging way.

This book is not an academic treatise. It is a concise story that tells what America's multinationals did to the U.S. economy and how they did it. It is an applied and actionable book which includes many suggested solutions that function as steps the reader can take in their company.This book is based on a promise made by multinationals in 2018 when 181 CEOs signed a commitment letter to lead their companies not just for the benefit of their investors, but for the benefit of all stakeholders: customers, employees, suppliers, communities, and shareholders.During the last 40 years, the American dream has been dismantled by the policies and decisions of the multinational corporations (MNCs). Instead of benefitting all stake holders, they chose to favor their shareholders over all stake holders and short-term profits over society and country. To begin this process of change to achieve these new commitments, they must first understand what corporations did wrong since 1980 that didn't benefit the other stakeholders.This book will provide managers a detailed summary of the problems and obstacles they will need to address and overcome if they are going to make good on their commitment to meet the needs of all stakeholders, including employees, suppliers, communities, and an economy that serves all Americans. It also offers many solutions that will help them improve their job performance.It is in the interest of America's multinationals to find ways to protect their technologies, reduce outsourcing, and shift their focus to playing in a long-term economic game if they want to be competitive in the future.

This book is a practical guide to two of the most important emerging technologies: data science/AI and blockchain.The world of technology progresses so quickly that we often don't realize how far we've come. Over the last 20 years, technologies like data science, artificial intelligence, the Internet of Things, and blockchain have transformed the world of business, industry, and society.These emerging technologies offer a wide range of opportunities. However, they also create new challenges businesses must face, such as developing new business models, and discovering the best adoption strategies.This book is a practical guide to two of the most important emerging technologies: data science/AI and blockchain. With broad applicability across all sectors, decision-makers would greatly benefit from understanding these fields.

We have a problem in healthcare.That problem is this: in today's healthcare environment, especially in the United States, people take a back seat to the numbers in almost every aspect of healthcare service delivery. Productivity, utilization, and other business metrics rule the roost.If it's not calculatable, spreadsheet-able, or measurable, it hardly receives any attention from healthcare managers, administrators, and decision-makers.We can't simply sit back and allow the dehumanization that currently runs rampant in our clinics and hospitals continue to wreak havoc on one of the most important factors in clinical outcomes: the relationships between healthcare professionals and the people (patients) that they serve.Healthcare is a great and noble profession, but it will only remain so if we, as healthcare professionals, return its focus to its true purpose: people, the people receiving care, and the people working to deliver that care. After all, we're all more than simply numbers on spreadsheets or items on checklists.Better Outcomes: A Guide for Humanizing Healthcare outlines the 8 changes that organizations and clinicians need to commit to in order to return to the focus of healthcare to where it should be: the patient.The book covers topics related to truly patient-centered care, a biopsychosocial approach to service delivery, patient engagement, interpersonal communication, and developing long-term relationships with patients.Through an exploration of both clinical research and real-life examples and cases, the book outlines and supports a vision of a new healthcare, where skilled, competence, and caring clinicians care for engaged patients to promote better clinical outcomes, deliver unmatched satisfaction, and lasting relationships.

This book examines the economic logic of the significant variation in growth over long periods.What's necessary for the U.S. and other developed nations to realize stronger growth and more equal incomes? What's necessary for families to feel vacations, college educations, and retirements are possible? Will artificial intelligence (AI) automate or augment workers' jobs? Will the 2020-2021 global pandemic be sufficiently disruptive to deliver fundamental transformation?Economic success in the decades ahead will depend on the willingness of households, businesses, and governments to innovate and change ways of living and working.To explore these questions, the 4th Industrial Revolution is a unique frame to assess global economic transformation, providing a point-in-time reference for placing current events in the context of sustained, multi-decade periods of faster and slower growth. Political, social, and economic metamorphoses have accompanied each revolution.This book examines the economic logic of the significant variation in growth over long periods.Climate change and the global warming consequences of fossil-fuel technologies will need to bring about a new energy technology and, if successful, result in renewable energy sources, reducing energy expense.The success of the 4th Industrial Revolution is not assured. While the future is uncertain, history suggests success requires that barriers are addressed, workers and businesses engage in the necessary change, and a positive policy response provides the needed leadership.The book proposes a Growth and Fairness Agenda and a New Social Contract through which stronger economic growth and more equally distributed incomes can be possible.Recognize traditional policy actions may be insufficient to achieve stronger long-term growth.Promote improved confidence and a positive outlook among small and medium enterprises.Encourage advances in AI technology while addressing risks and fairness issues.Support deeper worker engagement between business leaders and workers.Seek a new social contract among workers, businesses, and governments.

Going far beyond a purely rational-structural way of looking at change in organizations, this book contributes well researched insights into often-overlooked organizational blind spots.The authors share their own experiences in clear and accessible language, exploring recovery from cumulative crises; nostalgia and postalgia; victimization of leaders; dealing with narcissistic leaders; and a writing process for reducing anxiety through self-reflection.Anyone who works in an organization-large or small-will gain new perspectives on the most difficult challenge of all: understanding human behavior in times of change.

Not your average cookbook. This is a research-based recipe for innovation!This book is for anyone wanting to kick start innovation in their organization. It is ground-breaking in two ways:It is based on data, combining empirical research, literature reviews, business cases, and interviews.It tells a story of two friends in diametrically opposite business predicaments due to COVID. Their story is complex and layered, making for engaging reading.For too long, innovation culture has been amorphous. InnoQTM, built on years of rigorous research, breaks it into 11 dimensions that can be measured, tracked, and improved. We share real world data and examples showing the power of the 11 dimensions and provide concrete ways to improve on them. The pandemic has fundamentally changed the way organizations do business for the next many years-creating a culture of innovation is now more important than ever.This book is perfect for leaders, innovators, managers, and students.

Are you prepared for the coming AI era?AI advances will profoundly change your daily service interactions, so this book provides readers with a necessary understanding of service, the application of resources (e.g., knowledge) for the benefit of another. In just minutes, you can learn about today's use of early-stage AI for automation and augmentation, and essential elements of service science, service-dominant (S-D) logic, and Service Dominant Architecture (SDA).Ultimately improved service for all is possible with human-level AI and digital twins - but requires investing wisely in better models: Better models of the world both complex natural and social systems (science), better mental-models in people to improve interactions (logic), better cultural and structural models of organizations to improve change (architecture), and better trusted and responsible AI models. The service innovation community studies and builds better models to improve interactions and change in business and society.The book challenges all responsible actors - individuals, businesses, universities, and governments - to invest systematically and wisely to upskill with AI (the X+AI vision). The service innovation community is a growing transdiscipline harnessing all disciplines to become better T-shaped professionals. Extensive end notes, bibliography, and index are provided.

"e;In Confronting the Storm, David passionately argues for a shift from the predominant legacy thinking that struggles with our greatest challenges to a regenerative and collaborative mindset within leaders. Humanity is at a fork in the road so new, creative, and urgent leadership is essential. For us all and future generations to be able to thrive on Spaceship Earth, this book makes for compelling reading."e; -David Houle, MD, The Sarasota Institute and 5x TEDx speaker, USTraditional leadership wisdom is buckling and failing.Leaders are not only grappling with the pandemic, but a greater challenge awaits them - a storm of complex social, environmental, and economic issues that is leaving organizations extremely vulnerable.As daunting as it may feel, there are substantial opportunities to thrive.David provocatively argues that, to successfully deal with the storm, we must accept that the leadership styles that have been celebrated for centuries are now an obstacle to progress. He explores the storm-defying alternatives: key skills and traits that are now crucial for regenerating lives, livelihoods, and the planet, pointing the way to a more collaborative, innovative, successful future for leaders and organizations.This argument is amplified by some of the most inspiring global leaders who are successfully confronting the storm - including a former Prime Minister, former Foreign Minister, one of Fortune magazines '50 Greatest Leaders', and more.What will your legacy be?

We see teamwork in every sphere of business, so why should sales be any different?Sales is a critical part of any business, whether it's for survival or to grow and scale. Often salespeople are seen as independent hunters and farmers working to serve their company, but that would be wrong. Salespeople may be the tip of the spear when it comes to winning business, but great sales success is built on teamwork.This book sets out to identify the key components and helps the reader understand what it takes to build the best team from people, skills, processes, technology, and systems. Broken down into chapters that cover everything from the sales process and managing opportunities, to the important role played by marketing, and why CRM is not just a piece of software.Sales is a team sport. Like all team sports there are those that play on the field and those that work to help the team perform. In any organization everyone plays a part. In the field of sales, understanding how this all comes together will not only help any company, but also anyone that reads the book and wants to get more out of their role, or move their business forward and achieve greater sales success as a team.The book is filled with personal anecdotes and real-life examples from the author's career in sales.

The demand for cybersecurity expertise is growing phenomenally; enhancing cybersecurity project skills will boost technology professionals' careers and improve organizational cybersecurity readiness.Shields Up: Cybersecurity Project Management provides an end-to-end framework tuned for cybersecurity projects. More experienced cybersecurity professionals will appreciate the innovative and lean elements of this approach. The reader is guided through the delivery, management, and optimization approach that increases the probability of cybersecurity project success.Cybersecurity project management in Shields Up brings together international frameworks such as the Guide to the Project Management Body of Knowledge, the National Institute of Standards and Technology Cybersecurity Framework, ITIL 4 Service Management, the ISO 27001 Information Security Management, ISO 31000 Risk Management, and ISO 9000 Quality Management. A key benefit of this book is the reader can quickly apply the hybrid project management approach since it combines global frameworks already followed by cybersecurity professionals leading to successful projects. Never before has cybersecurity project management been so important.

Today, everything and everyone is a brand. If you want to develop your personal brand, but can't afford the fees of a branding firm, this book provides access and insights into a thought-leading mind.For entrepreneurs and professionals looking to manage their business career, it's more than just theory. It's part step-by-step guide, part story-sharing written to inspire and help bring your own brand to life. Here, branding expert Henry Wong shares his process to help you compete in the market and workplace.

Getting Data Science Done outlines the essential stages in running successful data science projects.Data science is a field that synthesizes statistics, computer science and business analytics to deliver results that can impact almost any type of process or organization. Data science is also an evolving technical discipline, whose practice is full of pitfalls and potential problems for managers, stakeholders and practitioners. Many organizations struggle to consistently deliver results with data science due to a wide range of issues, including knowledge barriers, problem framing, organizational change and integration with IT and engineering.Getting Data Science Done outlines the essential stages in running successful data science projects. The book provides comprehensive guidelines to help you identify potential issues and then a range of strategies for mitigating them. The book is organized as a sequential process allowing the reader to work their way through a project from an initial idea all the way to a deployed and integrated product.

Are you a franchisee or small business owner? If so, you need this book.Are you are looking for practical advice and tools to help you achieve more success? If so, you need this book.Included are stories and advice from franchisees and operators who have built successful franchise businesses as well as business experts. Their contributions add to the practical nature of the information.In these pages you will learn how to:Achieve your goalsBuild a great teamHave happier customersMake a lot more moneyBuild a business with incredible valueAnd much more

This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms.Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik Tok-the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going to help them grow.This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value to their companies and the people they serve.

Professor Czinkota shares with us his practical insights into the modern world trading system and the complexities that exist within. It provides an invaluable framework for future global leaders in their endeavors to solve global trade crises and find opportunities for furthering the free flow of goods and services across borders.It is rare to find such practical insights into the rationale of why the world is what it is today and makes for some interesting guidance for the future. Anyone who reads this book will be better equipped to tackles the challenges of operating in the world economy and working their way out of conflicts.The book also addresses the weaknesses present in current world structures, such as the World Trade Organization and its inability to suppress China, guiding the reader on how to achieve business success in a world of instability and diplomatic tensions. The concept of Curative International Marketing is a unique framework fathered by Professor Czinkota and is deeply explored in this book.

This series of books focuses on highly specialized Emergency Management arrangements for healthcare facilities and organizations. It is designed to assist any healthcare executive with a body of knowledge which permits a transition into the application of emergency management planning and procedures for healthcare facilities and organizations.This series is intended for both experienced practitioners of both healthcare management and emergency management, and also for students of these two disciplines.

The Intrapreneurship Formula is a practical guide for corporate leaders and managers who aspire to drive corporate innovation. The world we are in today is experiencing an acceleration of technological advancement. More companies are facing disruptions. Companies must innovate to survive.80% of the leaders know the importance of innovating but most do not know where to start. What they don't know is they already have the crucial asset of innovation in their organization - their employees. The question is, how to activate the employees to innovate.This book provides a simple and actionable framework that leaders can apply to drive corporate entrepreneurship. It's a playbook with tools and tested methodologies including Design Thinking, Lean Startup, Agile, etc. -a must read for anyone working on innovation in medium- to large-size companies. The framework and tools, when implemented, will help the company constantly come up with innovation and capture growth.

The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions.Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)-a subset of eWOM-has incredible reach with the potential to influence over 4.6 billion active social media consumers.The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content thatspeaks with your brand voice, stimulates engagement, inspires consumers to #share, and complies with industry and federal guidelines.

This book discusses the attributes of inclusive business by engaging people (customers and stakeholders) in creating social and customer values and enhancing business growth among customer-centric companies. Corporate policy and implications of the inclusiveness in businesses on social development constitute the core discussion in this book. Inclusivity concepts and arguments are endorsed by case studies across the developing economies. Philosophy and practices of inclusive business through theoretical foundations, design arguments, and managerial analysis has been discussed across five chapters.Discussion on the success of inclusive businesses in the context of innovation, technology, and new product development which motivated people-led companies to adapt to agile business modeling and drive co-creation and coevolution initiatives are central to this book.

This book was written for everyone who has ever wondered, am I doing this right? when thinking about their lives and careers.Leveraging the collective experience of hundreds of professionals, this book is the ultimate early career desk reference! When readers finish reading, it is not the end, but the beginning of a successful career and a fulfilling life.Write in the margins, highlight key insights, answer questions, and come back to this book often as your career grows!

Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.The result is the one thing all brands need today: Sustained attention from the people who matter most.

An insightful and detailed account of the pandemic and its impact on the global travel industry. In a situation which was (and still is) constantly evolving, the book presents an historical timeline of events, and how these changed the face of consumer travel, possibly forever.