Böcker utgivna av Business Expert Press

From the moment of their first client engagement, consultants in all fields face communication opportunities and challenges. No matter what their focus may be-professional services, accounting, technology, operations, human resources, manufacturing, or marketing-consultants drive change. That change, from its initial definition through its development and deployment, must be precisely communicated to a variety of audiences and through a variety of mediums. Most business communication books do a good job leading professional writers and presenters through the basics of audience, organization, formatting, and mechanics. But, only few focus on a specific business role, such as that of a consultant, and give guidance for communicating during all stages of a project. From the pre-engagement process, to the actual engagement, to the post-engagement follow-up, consultants are challenged by the variety of audiences whose roles continually shift throughout a project. This book guides a current or would-be consultant through the various phases of a typical engagement and gives practical advice and direction on written and oral communication throughout a project. Current and future consultants in all fields will gain specific knowledge about writing and presenting to a variety of audiences including clients, team members, managers, and executives.

A book for any organization that needs guidance on the journey toward sustainability. To be sustainable, your organization needs to consider the triple bottom line of economic, environmental, and social returns, so that it can be assured of a steady supply of inputs such as materials and labour.

Within Europe, employment law has grown as a result of regional rather than national legislation. The European Union has been at the fore of developing a comprehensive framework to protect workers from unfair practices and discrimination. In addition to the European Union, the Council of Europe also plays a role in protecting workers. The European Social Charter and the European Convention on Human Rights contain provisions relevant to the employment relationship. This publication will give the U.S. business student an overview of the key laws governing the area of employment in Europe. Here we look at the obligations and regulations surrounding the contract of employment, the laws surrounding equality and nondiscrimination, and the protection for unions and collective bargaining. Comparisons are drawn with American law and regulation at regular intervals to illustrate different practices within Europe and the United States. This book will provide the student with knowledge of the essential elements of European Employment Law in a concise and easy-to-understand manner.

If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic; it's about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use the seven principles of digital business strategy to define the direction of travel for your business in today's digital economy.

If you want to excel at any art form, you have to master the craft. Artists spend years mastering their craft and then their whole lives working on that craft. The same is true for professional athletes. If you want to practice the art of leadership, you have to master the craft of leadership. What is the craft of leadership? Leadership is the craft of working with other humans in order to motivate and inspire them to complete their tasks and reach their goals. This is a "e;how-to"e; book for learning the techniques of reflective practice in the action science and action inquiry traditions in order to develop and practice that craft. The book explains how to use various tools, such as the Ladder of Inference, the Learning Pathways Grid, and the Change Immunity Map, for offline reflection and active experimentation in order to develop and practice the craft of leadership.

Smart Marketing is designed to help organizations looking for significant growth. Offering a great product or service does not guarantee success-to win these days, a business must also excel at marketing and selling. In most instances, a big marketing team and budget also isn't necessary. To achieve big goals, focus must be put on the most important marketing and sales activities that generate the biggest impact for the business. This book outlines what those activities are and how to implement them. This book will appeal to CEOs, business owners, and independent professionals. It will also be very useful for marketers and sales managers. It is a "e;how to"e; guide to help readers cut through the hype and get straight to what really matters to this audience-growing business and revenue.

Investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases studies, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought their innovative ideas to life.

The book follows the story of the Big Beverage Company, a large multinational company, whose main source of profit is coffee. Their growth has stalled though in the face of increased competition from private label brands, and consumption shifts to different channels. As their growth has slowed so too the total categories, and so one afternoon their biggest retail customer, Shopmart, calls to ask for their help in getting the category growing again. This sets the Big Beverage Company and their management team on a journey from being a brand-focused business, to one that understands how a broader emphasis on the category and its shoppers can lead to greater growth for themselves and their retail partners.

"e;A must read for every aspiring entrepreneur. A clear guide to effective and realistic selling for those with a "e;big idea"e; who wish to achieve success for their products and to avoid costly and ineffective pitfalls in their quest. The framework balances entrepreneurs' creativity with a foundation of solid business principles."e; --Jim McCann, Founder, 1-800-FLOWERS

A recent Gallup Study estimated that 7 in 10 American workers are "e;actively disengaged"e; or "e;not engaged"e; while at work, costing the economy between $450 and $550 billion per year. Employee LEAPS Leveraging Engagement by Applying Positive Strategies has been written to increase employee engagement and optimize workplace performance. By harnessing the power of engagement and nurturing people's innate desire to be captivated by the activities in which they are involved, Employee LEAPS has the potential to transform organizations and facilitate remarkable outcomes that extend far beyond what could be achieved otherwise. If you are interested in increasing employee engagement and optimizing workplace performance, Employee LEAPS is the book for you. The author provides astute direction on how to increase organizational capacity and unleash talent, enabling businesses to produce exceptional results. Employees who are engaged in the activities they are involved deliver results far superior to those who are not.

The attacks of 9/11 and The Great Recession affected us all and created a new economy in the process: the New Normal. The result has been greater demands for management to unleash the power within diverse workforces and rapidly respond to market and technology changes. Most small and mid-sized businesses that survived the Great Recession offer limited management training. Entrepreneurs are so busy that any leadership development is through the Graduate School of Hard Knocks. I continually hear business owners and management express frustration with their ability to accomplish goals with their personnel who seem apathetic about their businesses. This book will help any leadership team use their talents to nimbly respond to shifting demands and create a better future for their business and their communities by transitioning from traditional management structures to a system of leadership behaviors. The components of that system include aligning your workforce, communicating rapidly and effectively throughout your organization, emphasizing ethical behavior, collaborating with clients and associates, and making informed decisions to improve operations and implement changes, motivating to develop an inclusive and high-performing workplace and innovation of new products and services that expand market positions and respond to market changes. These elements can make or break a business in this 21st-century New Normal economy.

Intended for MBA students, executives, and managers to discover the internal and external benefits of environmental and sustainability reporting, the basics of reporting, and the reaction of the investment community.

Whether you are a seasoned manager who is considering a mid-career change or a college-bound graduate looking at future career in the health science profession, this book offers you a comprehensive, quick glimpse of the health care industry. This book will enable you to begin asking further questions, identify untapped opportunities, and unleash the potential nesting in your current network. Written from a business perspective, this book provides managers with a framework for understanding the historical and competitive landscape in health care. It enables readers to evaluate past development, current issues, and projected changes that affect the industry. It is a good springboard for conversations pertinent to the strategic business development of businesses in the health care industry, especially for non-clinically trained professionals.

The goals of this book are to discuss critical topics in launching new products, and to distill successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members. The function of this checklist is to force consideration and completion of tasks that drive a successful product launch.

Information security is at the forefront of timely IT topics, due to the spectacular and well-publicized breaches of personal information stored by companies. To create a secure IT environment, many steps must be taken, but not all steps are created equal. There are technological measures that increase security, and some that do not do, but overall, the best defense is to create a culture of security in the organization. The same principles that guide IT security in the enterprise guide smaller organizations and individuals. The individual techniques and tools may vary by size, but everyone with a computer needs to turn on a firewall and have antivirus software. Personal information should be safeguarded by individuals and by the firms entrusted with it. As organizations and people develop security plans and put the technical pieces in place, a system can emerge that is greater than the sum of its parts.

Social Media Ethics Made Easy takes an in-depth look at the risks of social, digital and mobile media marketing without structured policies. Readers will learn what is at stake from the law to their reputation, and what happens if businesses and/or individuals do not disclose relationships or comply with (FTC) Federal Trade Commission regulations. Readers will come to understand what they should do, why, and how they should do it. The issues in this book affect every single business from for-profits, to nonprofits, to government and educational institutions. It also addresses the impact on every single social/digital media participant and why they must learn about these guidelines so they can protect their own personal brand. This book is intended for a broad audience including students and professors in both undergrad and graduate schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the ethical laws and compliance issues affecting social, digital and mobile media.

Takes an in-depth look at the corporate governance system in China, the largest emerging capital market in the world. The main goal of this book is to describe unique Chinese corporate governance features and examine the main factors that have shaped the Chinese corporate governance system.

Addresses the strategic challenges facing top executives and sales leaders as they build strategies to better manage their key accounts, while also delivering value to both customer and supplier. Through the introduction of the selling centre concept, the text offers sound, experiential solutions to better managing the buying centre.

A compilation of articles and editorials by Prof Czinkota published in news media worldwide. The book contains thoughtful insight into core dimensions of international business and trade. The vast array of themes reflects how international business reaches every corner of our world today.

This book goes beyond descriptions of culture-bound business practices or prescriptions for valuing diversity. Because intercultural dynamics take place in domestic as well as multinational companies, all business professionals must be competent in interpersonal communication. This practical approach presents techniques for managers to reduce diversity miscues, strategies to respond to uncomfortable conversations, and innovative ways to bridge cultural gaps. Managers will learn how to build rapport and promote constructive behaviors in a diverse work environment. The book also offers guidelines for communicating internally as well as with external stakeholders, including a sec-tion on how to develop employees' communication competencies through formal training.