Böcker utgivna av Cengage Learning EMEA

One of a series which provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. This title covers the planning of exhibitions.

Helps understand the theory and practice of cost and management accounting. This book covers the objectives, principles, techniques and methods of cost accounting relating to the analysis and gathering of costs and cost ascertainment.

Focuses on the grammar points and lexis particular to the IELTS examination. This title contains contextualised grammar explanations and practice activities that provide students with the necessary grammar knowledge to complete the academic exercises within the IELTS test.

Presents an integrated treatment of international management problems. Combining a strategic focus with coverage of the functions that underpin global business, this book delivers a fresh European perspective on international business. It is suitable for post-introductory undergraduate courses and also for MBA students.

The success of many organizations depends upon information stored in database management systems. This book covers the following areas: Transaction management; Concurrency control; Recovery; Query; Optimisation; Distributed Management Systems; Object-oriented data models; Object-relational database management systems; and Data warehousing.

Aimed at 2nd and 3rd year/MSc courses, this book follows two lecture courses, one intermediate and one advanced, difficult concepts are illustrated with numerous examples, and exercises with worked solutions are provided throughout.

Presents an introduction to the interconnected world we live and work in. This title is suitable for various Information Systems modules with a strategic focus and for Strategic Management, Information Management and professional courses.

Walks students through the key dimensions of management consulting from different contexts, through the processes, and into skills and implementation using various examples.

Presents the theory and practice of enterprise for students, revealing its capabilities and limitations, and the processes and the skills. This title employs a 3-part structure: entrepreneurship as a process, the entrepreneur as a person, and how entrepreneurs create value to acknowledge that entrepreneurship unfolds in various contexts.

Charts a course for students through the unprecedented challenges and turbulence of modern business and its implications for people across the globe. This book provides an understanding of business ethics.

Covering all the essential theory with a clear focus on industry standards and including dozens of full colour images, this book will help learners to succeed in the hospitality industry.

Provides a contemporary perspective on how best to equip enterprises with appropriate IT infrastructures and products. This title shows how to strategically manage the relationship between software and organisations using enduring principles. It provides insight into managing and developing personnel who work on and with software.

Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives.

Presents the grammar in a fresh and student-friendly way, and with the focus on context. Suitable for use in the classroom or for self-study, this title includes an audio CD that helps the student to listen to the texts read by native speakers at natural speeds in a variety of accents.

Conveys a foundation knowledge of management accounting practice within the context of relevant theory. This book situates management accounting in its social and organisational context, before examining costing, decision-making, planning and control and performance measurement. It is illustrated with examples, exercises and questions.

First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

Helps students learn how to program using the Python language. This book covers programming from small script-style applications to larger pieces of software. It focuses on problem-solving.

Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, this title covers globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for global strategy courses.

Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR).

Suitable for students starting a course of study in bookkeeping and accounting. This book offers a fresh interpretation of the accounting model, then uses it to describe and illustrate the financial workings of the limited company. It covers the accounting knowledge required by non-specialist students of business and management.

Provides revision for basic mathematical numerical skills, examines some statistical techniques, and introduces basic quantitative modelling techniques. This book provides learning objectives and outcomes at the start and end of the chapters. It also includes worked examples with explanations.

Provides a complete preparation for the BEC exams. This work is also suitable for in-company training courses and for business people and students wishing to improve their English and job prospects. It covers the three levels of the exam: BEC Preliminary; BEC Vantage; and, BEC Higher.

Provides a complete preparation for the BEC exams. This work is also suitable for in-company training courses and for business people and students wishing to improve their English and job prospects. It covers the three levels of the exam: BEC Preliminary; BEC Vantage; and, BEC Higher.

Provides a complete preparation for the BEC exams. This work is also suitable for in-company training courses and for business people and students wishing to improve their English and job prospects. It covers the three levels of the exam: BEC Preliminary; BEC Vantage; and, BEC Higher.

BEC is an internationally recognised business qualification that demonstrates an ability to use English in professional contexts. As a University of Cambridge ESOL examination, international companies use it as a suitable entry requirement by academic institutions and for recruitment. This title provides preparation for the BEC exams.