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In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ¿ebusiness¿ sectors.

Offers a treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. This edition also includes end-of-chapter questions and suggested further reading.

Suitable for courses on which students are encouraged to be active participants in the learning process, this text offers a practical and activity-based approach to understanding finance for people who do not need to know the technicalities of finance and accounting.

By observing the lives and experiences of ordinary managers struggling to succeed in a business, this book considers basic questions about the nature of management.

In this established text, the role of the teacher, mentor and practitioner and discusses the importance of relationships within the education process. Reflective practice enhances the quality of the learning experience.

Provides a clear introduction to all of the terminology and concepts involved, and enables the reader to gain a thorough knowledge of the subject by blending technical discussion with real-practice issues, supported by practical exercises.

This work has been designed for undergraduate and postgraduate and post-experience students pursuing management and business qualifications that contain a dissertation component.

Designed for those who need a comprehensive introduction to the principles of statistical methods and their applications, this text presents step-by-step worked examples that are used to illustrate the use of statistical techniques in solving practical problems while self-study exercises test students' knowledge.

Suitable for students on degree - and diploma-level courses in leisure and tourism, this title features a section related to the hospitality industry through the use of examples.

The NEW edition of this best-selling textbook now takes a more evidence-based approach. Outlining the theory and practice of occupational therapy, the emphasis throughout is on the need for clear aims of treatment within a sound theoretical framework. It is still essential reading for students and lecturers in occcupational therapy at all levels.

"Nutrition: A Practical Approach" should be suitable material for those studying a nutrition module as part of a NVQ 3 in Beauty Therapy, as well as being of interest to health practitioners and holistic therapists.

This text explains the mathematical and statistical applications relevant to modern financial instruments and risk management techniques. It progresses at a comfortable pace for those with less mathematical expertise yet reaches a high level of analysis for the more experienced.

Blending traditional and modern skills, this is a comprehensive and practical guide for all students of woodwork. Subjects covered include tools, doors, windows, floors, roofs, stairs and access.

Suitable for students on higher education courses, this title examines the hospitality industry and the ways in which it operates. It examines the accommodation industry: hotels of all shapes and sizes, guesthouses, hospital services, residential care, hostels, and halls of residence. It also focuses on the foodservice industry.

Part of a unique series written for Access to Higher Education students, this book addresses those modules covering psychology, sociology and ethics.

Explores dark tourism; that is, the representation of inhuman acts, and how these are interpreted for visitors, at a number of places throughout the world, for example the sites of concentration camps in both Western and Eastern Europe.

The assessment of mental health problems is vital to the successful planning and treatment for people suffering from them. This unique book provides a step-by-step giude to conducting this assessment, giving student nurses a humanistic perspective on the subject. This best-seller, written by one of the most experienced authors in this field has been updated to reflect new concepts and ideas.

Looking at critical issues for survival and success into the 21st century, this text offers a perspective on the convergence of approaches to managing risk and introduces new developments in current thinking.

Few years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. This book focuses on Global Marketing in the Internet age.

Intended as an introduction to the theory and practice of strategic management, this book aims to enable the reader to identify and make connections between the key features and the issues and choices that arise from them. The text is aimed at BA Business Studies but is expected to be used on ACCA (Management and strategy) and CIMA (Strategic Management Accountancy and Marketing). It is also suitable for students on postgraduate courses in management or business studies including the Diploma in Management Studies and introductory stages of MBA courses.

Provides a new model of workplace equality based on capabilities theory. Moving on from equal opportunities and diversity management approaches, this book offers a new answer to 'what is equality' and provides insights into how equality in the workplace can be pursued and achieved.

Designed to give the intermediate science and theory necessary for electrical installation work, this title covers: Magnetism; Electrostatics; DC Machines; AC Theory and Machines; Transformers; Illumination; Efficiency, Work, Energy and Power; and Instruments. It ends with both short answer and multiple choice tests for practice.

Contains over 30 action-oriented case studies from leading companies operating in Europe, Asia, USA, Australia and Africa including Brother International, Nike Europe, Fiat Auto Spa, Pepsi Cola International, Zimbabwe Dairy Marketing Board, Almarai Limited, Eastman Kodak Singapore and The US Department of Environment.

Examines the mainstream marketing ethics and theories, placing them in an international context. This book investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics.

Written from a more practical angle than many existing childcare textbooks, Jennie Lindon's student text uses scenarios to describe practice in realistic fictional settings drawn from the author's extensive experience.

Increasingly managers and firms, world-wide, are realising that their organisations need visions to map a way ahead for the future. Visioning is a strategic tool. This book defines it and explains how to implement it. It examines different interpretations of what is meant by visioning and also shows how to use it effectively for business success.