Böcker utgivna av Cengage Learning EMEA

Contains over 30 action-oriented case studies from leading companies operating in Europe, Asia, USA, Australia and Africa including Brother International, Nike Europe, Fiat Auto Spa, Pepsi Cola International, Zimbabwe Dairy Marketing Board, Almarai Limited, Eastman Kodak Singapore and The US Department of Environment.

Examines the mainstream marketing ethics and theories, placing them in an international context. This book investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics.

Written from a more practical angle than many existing childcare textbooks, Jennie Lindon's student text uses scenarios to describe practice in realistic fictional settings drawn from the author's extensive experience.

Increasingly managers and firms, world-wide, are realising that their organisations need visions to map a way ahead for the future. Visioning is a strategic tool. This book defines it and explains how to implement it. It examines different interpretations of what is meant by visioning and also shows how to use it effectively for business success.

This revised fifth edition provides a thorough understanding of the subject, principally for students preparing themselves for professional examinations but also for managers who need to communicate with members of the accounting profession.

This is a textbook for students of PR. It offers a link from theory to practice, describing the key frameworks and developments in PR and showing exactly how they work in the real world.