Böcker utgivna av Cengage Learning EMEA

Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan''s qualitative and holistic approaches are combined with William Zikmund''s quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.

Updated to include the changes in international accounting, auditing and financial reporting standards, this edition features new questions from some of the most prominent exam boards including ACCA, IACEW and CAI and a new emphasis on corporate governance and responsibility.

An Introduction to Language introduces you to the fascinating study of human language from an Australian perspective. Chapters explore the nature of human language, the grammatical aspects and psychology of language, as well as language and its relation to society. Popular features include learning objectives and margin definitions in each chapter, along with summary tables inside the covers, which assist you to learn core concepts and terminology.

Based on the Association for Computing Imagery model curriculum guidelines, this title gives students a bird's eye view of Computer Science. It covers all the fundamentals of computer science required for first year undergraduates embarking on a computing degree.

Suitable for students studying introductory business courses from undergraduate to MBA level, this title presents more international content to better reflect the global nature of this topic and coverage of subjects such as the global financial crisis, sustainability and ethics has been improved.

Larson''s Precalculus is known for sound, consistently structured explanations of mathematical concepts and exercises to expertly prepare students for calculus. Engage your students and prepare them for success in your course and beyond with the student-focused approach of Ron Larson and WebAssign. Updated and refined through learning design principles, the 11th Metric Edition removes barriers to learning and offers a carefully planned and inclusive experience for all students. Larson presents concepts clearly and offers a wealth of learning support, addressing both readiness gaps and helping students take their understanding to the next level.

Die Cambridge Business Prüfungen sind international anerkannte Qualifikationen, die die Fähigkeit nachweisen, Englisch im beruflichen Kontext sicher anwenden zu können. Oft sind sie eine Zugangsvoraussetzung an Hochschulen und Voraussetzung für die Einstellung in internationalen Unternehmen. Jede Cambridge English Prüfung baut auf den Fertigkeiten auf, die für ein vorheriges Niveau erworben wurden.Success with Business (ehemals Success with BEC) bereitet umfassend auf die Cambridge Business Prüfungen vor. Die Reihe ist zudem ein ideales Lehrwerk für In-company Trainings oder Kurse an Hochschulen. Jeder Band deckt ein Prüfungsniveau ab: Preliminary B1, Vantage B2 und Higher C1.Die Audio-Materialien zu jedem Band stehen online unter eltexampreparation.com zur Verfügung. Das Teacher's Book enthält das Zugangspasswort.Die Pluspunkte der Second EditionAktuelle Informationen zu authentischen Unternehmen, die gegenwärtige Trends widerspiegelnNeue und aktualisierte TexteNeuer Modelltest im Student's BookJeder Band umfasst zwölf Einheiten, die sich jeweils unterteilen in die drei Bereiche:Business Topic - vermittelt das Vokabular aus den Themengebieten der Cambridge Business English PrüfungenBusiness Skills - legt den Fokus auf wichtige kommunikative FertigkeitenExam Spotlight - bietet Informationen über die jeweilige Prüfung, Training der prüfungsrelevanten Fähigkeiten und Übungsaufgaben

The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region.The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers.Examine ''Marketing Implications'' to learn how theoretical concepts are used in practice, and challenge yourself to think about how marketing decisions impact consumers as you begin to analyse consumer behaviour with cases featuring extensive Australian and international examples.