Before Crisis: The Practice of Effective Risk Communication provides theoretically grounded, data-driven, and research-based recommendations for communicating about risks before they manifest into full-blown crises. Authors Timothy and Deanna Sellnow explore strategies for communicating risk in diverse contexts through theories, best practices, extended applications and examples, and ethical considerations.Part I of the text describes the role of risk communication in preventing and recovering from crises, ethical questions to consider when doing so, and the role of dialogue in learning. Part II provides a detailed explanation for creating effective risk messages. The chapters clarify how to operationalize each component of the IDEA model: internalization, distribution, explanation, and action. Part III presents strategies for overcoming challenges to effective risk communication rooted in audience diversity, such as rhetorical sensitivity, crisis denial, and competing narratives.Timely and essential, Before Crisis is an exemplary text for courses and programs in crisis communication, strategic communication, public relations, and management. It is also a practical and valuable reference for communication professionals.
Painless Python: Learn Python Programming Doing the Easy Stuff First provides students with a fresh and practical approach to programming.Have you ever read a programming book where half-way through a chapter you say, "Wait a minute! I'm not ready to learn that. I don't have any experience with this."Many programming textbooks overwhelm the reader with complexity before they've had a chance to get a feel for the language.Painless Python takes a different approach. It covers the same concepts and programming techniques as a typical Python book, but in an order that's much easier to digest and understand. Each chapter touches on multiple areas of programming, but with the easy stuff covered first. As the chapters progress, a bit more complexity is added to the multiple areas covered. By the end of the book, students are equipped with the knowledge they need to write complex Python programs.
Introduction to Business Consulting provides readers with an informative overview of business consulting. The text describes how consultants develop interventions to help clients achieve goals, the characteristics of a successful consultant, consultants' career options, key concepts within the profession, and much more. The book is organized into 14 chapters, each covering a unique aspect of business consulting. The opening chapters discuss the various career paths for a consultant, how to effectively communicate with a client and determine their needs, and the consideration of stakeholders in intervention development and implementation. Next, readers learn how to define the problem, develop a letter of agreement, manage a consulting project, develop and test a hypothesis, and create a consulting report. Additional chapters explore starting a consultancy business and building trust with clients to ensure consistent repeat business. Finally, the closing chapter provides readers with consulting tools, techniques, and frameworks. Introduction to Business Consulting is an exceptional resource for courses and programs in business, as well as for in-the-field consultants.
The recent Supreme Court ruling on college admissions has brought a renewed focus on the importance of socioeconomic diversity on college campuses. But what does that diversity feel like for the students themselves?With an emphasis on urban-rural divides and class differences, Campus Candor: Students' Stories Unmasked enlists students as oral historians to document the experiences of their peers at four flagship public universities in the south and Appalachia: Kentucky, West Virginia, Florida, and Mississippi. What challenges do diverse students face in navigating not only their coursework, but also their social lives and campus traditions such as spring break, Greek culture, and even parents' weekend, especially students with limited family resources?University leaders know that it's not enough simply to admit diverse students: they also have to be supported. What kind of supports do diverse students need the most? Campus Candor gives voice to the ways in which the culture at state universities can be unforgiving for those with limited resources.An emotionally resonant and critical resource by a sociologist at the University of Kentucky, Campus Candor offers insight for university leaders as well as education and sociology courses that examine issues related to inequality and sociopolitical divides.
America's Past: A Christian's Narrative explores the history of the United States through a unique combination of stories and documents that capture the dreams, fears, and visions involved in the creation of our country. This book is not dedicated to the religious history of America, but rather tells the story of the nation through a Christian lens. The text includes 14 chapters that progress in chronological order, beginning with events and stories from pre-Columbian America (1450-1620) and concluding with material from post-Civil War Reconstruction. The poignant narratives included throughout the book help to shed light on why America still struggles with accusations of imperialism and racism but also remains a bastion of freedom for many. Readers learn how America's foundation in Christian faith equipped our society with core doctrines of good will, equality, and freedom that can help us continue to defend the marginalized, defenseless, and disenfranchised in modern times. Each chapter presents readers with a timeline; key terms, individuals, and events; engaging narratives that introduce important actors; Major Moments sections to help them quickly identify main takeaways; and reflection questions meant to stir inquiry about the human spirit. Developed to help readers learn from our nation's history and contextualize its present, America's Past is an excellent resource for courses and programs in American history.
The Science of Answering Questions: A Statistical Approach introduces students to the process of determining an answer to a question or problem through the collection of information, the use of statistical tools on the information, and reaching a conclusion based on the results. Opening chapters explore the evidence needed to answer the question of interest. Students learn about variables, levels of measurement, populations, samples, and sampling, as well as commonly used and freely available statistical software that can be used in statistical analyses. Additional chapters introduce ways to display and describe information collected from the sample, including summaries, summary tables, and graphs. Descriptive statistics and inferential statistics are covered. Readers explore descriptors, predictors, point estimation, deviation and variance, probability distributions, and interval estimation. Chapters in the latter half of the text focus on answering different questions of interest or the same question with different types of collected information. These chapters cover hypothesis testing, one sample proportion, multinomial, pre-post, homogeneity, correlation, independence, and more. Appendices provide students with helpful references related to critical values and standard normal probabilities. Providing students with a complete yet accessible introduction, The Science of Answering Questions is an excellent introductory resource for a course in statistics.
La otra historia: Antología de autoras españolas is a literary anthology written entirely in Spanish and organized chronologically from Medieval times to the 21st century, beginning with the Jarchas and ending with Luisa Castro. The book features whole, uncut examples of poetry, drama, and narratives written by 25 Spanish women writers from all regions of Spain. Each chapter includes a brief introduction to the author and her work, a short bibliography for the author, the chosen piece of literature, and the glosses for that piece. Each entry is glossed in Spanish and English to help readers identify and clarify unfamiliar lexical, historical, and cultural terms. The book fills a gap in the literature, affording Spanish women writers their own space to share their words. In doing so, students are introduced to the beauty of the feminine voice in the literature of Spain. A unique and vital resource, La otra historia is an ideal textbook for upper-division undergraduate or graduate-level courses and programs in Spanish language and literature.
Collective Trauma and Human Suffering: Energizing Systemic Change through Collective Healing Action provides readers with a compassionate and research-based framework for collective healing in an increasingly fragmented world. The text recognizes how the traumatic uprising of colonization and industrialized civilizations has subverted our foundational, social, and cultural knowledge of being human in favor of political, military, and materialistic needs for control and supremacy. The book outlines an original collective healing model that demonstrates how bringing intercultural communities together can integrate deep-seated trauma through collective resilience, healing action, and hope. Wisdom and knowledge of earlier world cultures has sustained the survival of human experience. This writing uncovers the ways in which systemic racism, natural disasters, mass trauma, agricultural development, slavery, control of resources, military power, and the evolution from village to the global has created fragmentation within our modern culture. Today, over half of the world's children do not have access to a healthy development. Readers will learn how the reclamation of interconnectedness, cultures, languages, and rituals can restore our systems prioritizing heart, humanity, and nature, thus infusing greater levels of human acceptance, compassion, communication, and love into the systems raising the future, our children.
The spiritually-attuned counselor is intentional about their own spiritual growth, practice, and development so they can support others in their own process. In Spirituality and the Helping Professions, author Miles Matise guides readers through a journey of personal spiritual growth and also provides them with the skillsets and knowledge they need to assist clients in the use of religious and spiritual means to facilitate growth and navigate their own lives. In opening chapters, Matise addresses the spiritual needs of our modern times and how most people are on a quest and searching for something, be that meaning, purpose, happiness, or some other aspect, to foster contentment and stability in their lives. The book addresses various challenges that can arise when working with a person around spiritual issues, common paradigms and approaches, and the importance of a developmental perspective to conceptualize the individual and their spirituality. It recognizes the shift for many away from religion and toward spirituality, and how that can influence how we choose to live our lives. Techniques to promote the emergence of the spiritual in a person's life are provided, as well as suggested activities to prescribe for further development. Presenting a unique viewpoint and modern framework for working with clients, Spirituality and the Helping Professions is an essential resource for courses and programs in counseling, psychology, and related helping professions.
Max Multi-Channel Messaging introduces budding copywriters, entrepreneurs, and marketers in every category to the ins and outs of creating strategic and compelling copy across a variety of marketing channels. The text features 12 chapters with each addressing a specific element of or approach toward the creation of effective copy. The opening chapter identifies the differences between traditional and multi-channel copywriting, defines the skillsets that are essential for a copywriter to possess, and pinpoints the basic differences between traditional media and today's digital media world. Additional chapters help readers understand how to construct a creative strategy, adapt copy for audio, leverage pitch and situation to increase a product's appeal, and incorporate music or create a song to drive and support sales. Readers learn how to create engaging videos, demonstrations, and imagery. Closing chapters explore creating content for the internet, broadcasting and podcasting, maximizing the efficacy and impact of copy across marketing channels, and keeping the creative spark alive. Each chapter includes exercises and assignments to increase student engagement and encourage practical application of the material. The revised first edition features a new chapter on content as a delivery for advertisers, as well as fresh image captions throughout the text. Max Multi-Channel Marketing is a concise, approachable guide to effective copywriting that is ideal for courses and programs in marketing.
Theatre Now: Reading It, Seeing It, Doing It is a fresh, accessible, twenty-first century guide to theatre with a balance of practical, experiential, historical, and scholarly approaches. The book provides strategies to get beyond simply lecturing about theatre, and instead offers ways to make it active, immersive, and stimulating for students, ensuring they leave the classroom with not only an understanding of the major tenets of theatre as an art form, but also an appreciation for the nuts and bolts of how theatre functions, as well as a sense of the durability and reach of its impact and presence. The opening chapter begins to define and categorize theatre, exploring how it can cover a range of happenings, events, and experiences that extend beyond plays and musicals. Additional chapters explore major figures, innovations, and movements within the theatre over time, and the function of the artists, disciplines, and vocations that go into creating theatre. Students learn how to read a play, analyze a script, and assess live performance as an informed audience member. Dedicated chapters examine the formation and evolution of musical theatre, provide students with an extensive list of seminal contemporary plays, and help them apply playwriting practices and strategies to create an original play. Engaging and enlightening, Theatre Now is an exemplary resource for theatre majors at all levels, as well as students enrolled in theatre appreciation courses.
Prenumerera på vårt nyhetsbrev för att få fantastiska erbjudanden och inspiration för din nästa läsning.
Genom att registrera dig accepterar du vår personuppgiftspolicy.
