Covers critical updates including:-Targeting by birthday, family status, and more-Pinpointing who is seeing your ads-Managing impressions per ad to avoid ad fatigue-Using Sponsored Story Adsthe newest advertising categoy-Creating a Facebook businessp and identityMAKE A FORTUNE WITH FACEBOOKPerry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investmentin clicks, customers, and profits. Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn't when it comes to advertising online. If you're looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book - it truly is the ultimate guide!Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship MarketingIf anybody can make practical sense of Facebook for marketers, its Perry. He has his finger on its truth - as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my No B.S. blessing.Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series, www.NoBSBooks.comUltimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don't know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It's a fun and easy read and a surefire way to seriously increase your income.-Jay Conrad Levinson, The Father of Guerrilla Marketing, author of Guerrilla Marketing series of books
"The world runs on social media--and so should your business. While over 54 percent of users make purchasing decisions using social media, only 49 percent of companies have a documented social media strategy. Your business can't afford to be left behind."--Page 4 of cover.
The old economy is shattered, and GONE FOREVER. Its never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditionsbooms or recessions, including the fast-emerging New Economythere is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than Millionaire Maker Dan S. Kennedy? Kennedy covers: How to experience The Phenomenon --- attract more wealth in the next 12 months than in the previous 12 years! Wealth Inhibitiondo you suffer from it? Why Positive Thinking alone is worthless Your #1 Entrepreneurial Responsibility Is there a dirty little secret behind many wealthy entrepreneurs? The worst of all wealth-defeating habits Are you an opportunity thinker --- or are you guilty of outcome thinking? Do what you love and the money will follow B.S. thats hazardous to your wealth How to Stop playing Blind Archery 12 Ways To Increase Your Personal Value Why you must STOP thinking about Income! The 90 Day Experiment that may change your life forever
Whether you want to inspire others to go after their dreams, achieve their business goals or better manage their everyday life, this title gives you the steps you need to get started. It shows you how to launch your own successful coaching company.
SELL TO THOSE WHO SPEND: Market to the AffluentTHE SCARY TRUTH: The middle-class consumer populationand their buying poweris massively shrinking. Customers are buying less and in fewer categories.THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.Millionaire maker Dan S. Kennedy, joined by branding experts Nick Nanton, J.W. Dicks and team, show you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending. Practical Strategies Revealed: Ritz-Carlton, Disney, Harrahs Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples E-Factors: 10 surprising Emotional Buy Triggers the affluent find irresistible Stop Selling Products and Services: Learn how selling aspirations and emotional fulfillment is more profitable StorySelling: Learn how to scale the affluents sales wall Million-Dollar Marketing System: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can makefirst, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them.Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brandwithout corporate-sized investment. Mastering Kennedys branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribecustomers who believe in, buy, and promote their brand. Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.
Shows you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today. This title covers: 8 ways to demonstrate trustworthiness to prospective clients; and, the incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake.
Presents local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. This title covers 9 inconvenient truths of grassroots marketing.
Takes business owners from recession warriors to new economy entrepreneurs. Suitable for entrepreneurs who are faced with a crashing economy and a fickle market, this title uncovers new opportunities, revealing new requirements, and restoring time-honored business principles, and steers entrepreneurs in the right direction - toward success.
The Complete Guide to Financial Well-Being equips you with the tools and insights needed to achieve lasting financial stability and peace of mind. Written by Eric Butow and Marc Butler, a seasoned expert in finance, this comprehensive guide offers practical advice and actionable steps for managing your finances effectively.Key Features:Understand the holistic concept of financial wellnessSet meaningful financial goals aligned with your valuesLearn budgeting strategies for financial stabilityManage debt effectively and build healthy credit habitsExplore saving and investment options for the futureProtect yourself against financial risks with insurance and estate planningNavigate life transitions such as merging finances in relationships and planning for retirementDevelop habits of financially successful peopleWhether you're just starting your financial journey or looking to enhance your financial well-being, The Complete Guide to Financial Well-Being is your comprehensive resource for achieving financial freedom and security.
DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. In this second edition of the book, delve into his TWENTY-ONE MARKETING PRINCIPLES, which offer a blueprint for bold advertising, marketing, promotion, and personal promotion strategies that can transform any business into a profitable venture.IF YOU DESIRE TO MAKE YOURSELF OR YOUR BUSINESS RENOWNED AND MAGNETICALLY ATTRACTIVE, whether locally or globally, this in-depth exploration of the Lost Secrets behind Brinkley's success is a must-read!EXPLORE:Strategies for establishing Maximum AUTHORITY, ensuring that your offerings are sought after and embraced without hesitation.The crucial elements of CLARITY necessary for marketing success, often overlooked by businesses.An essential question that, once answered, can significantly enhance the effectiveness of your advertising efforts, setting you apart from competitors.The 3-Step Brinkley Blueprint for leveraging media effectively, avoiding the common pitfalls that befall many business owners.A revolutionary shift in your sales approach that can lead to easier conversions—why the sale delayed can be the sale more easily made!The Brinkley Prescription for achieving virtually unlimited PRICE ELASTICITY, along with the ultimate response to any price objection.The key to earning ADMIRATION, a powerful tool for attracting customers who are eager to engage with your business.INCLUDES:TRANSCRIPT of a Brinkley Radio BroadcastARCHIVE EXAMPLES of Dr. Brinkley's sales literature and advertising copy.PROFITABLE LESSONS FROM Napoleon Hill, Donald Trump, Martha Stewart, Dr. Atkins, Zig Ziglar, Dave Thomas (Wendy’s), and Avatar.
"Three world-class experts on performance, motivation, grit, and competition unveil the paradoxical principles that are crucial to understanding what it takes to become a champion"--
Discover the attainable world of franchise ownership, gain expert insights, and confidently step into the driver's seat of your own business.Becoming a Franchise Owner is your key to understanding the attainability of franchise ownership. Authored by industry veteran Tim, this step-by-step guide shatters common misconceptions, providing you with the roadmap to becoming a successful franchise owner.Control and Freedom: Franchise ownership provides individuals with unparalleled control over lifestyle, time, freedom, flexibility, and priorities.Insider Insights: Authored by industry expert Tim, drawing on decades of experience to address anticipated and unforeseen questions potential franchisees may have.Escape Corporate Burnout: Tailored advice for those feeling burned out in the corporate world, providing practical insights for a successful career change.Comprehensive Coverage: Answers common questions about franchise ownership, tackling concerns, pain points, and misconceptions associated with taking the entrepreneurial plunge.Appealing Business Model: Explores the benefits of franchising, offering the perks of being your own boss without the challenges of starting a business from scratch.
"A step by step financial success program that helps individuals who are struggling financially and desperately looking for help in achieving financial success"--
Revised edition of No B.S. time management for entrepreneurs, [2017]
"This book aims to equip you with practical insights into how consumers select brands, cultivate loyalty, and execute effective marketing strategies, even as a team of one"--
"Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation"--
Are you ready to launch your business and maximize your profits?Entrepreneur Quick Guides were specifically created for modern-day entrepreneurs on the go, providing practical tips and actionable steps that can be swiftly and effectively implemented. Building, Marketing, and Scaling Your New Business will teach you how to establish an online presence, attract your ideal customers, and maximize your profits. This guide offers invaluable insights and solutions to questions such as:How do I build my web presence? What type of equipment and software will I need?Can I use advertising and marketing to build my brand?How can superior customer service create lifetime customer loyalty?How to pay yourself, employees, and manage your taxes?This guide will take you through the final steps towards launching a successful business. Get your business off the ground and start making money today!
The Step-by-Step Guide to Starting a Successful Business and Becoming Your Own Boss!Entrepreneur Quick Guides were specifically created for modern-day entrepreneurs on the go, providing practical tips and actionable steps that can be swiftly and effectively implemented. Creating, Planning, and Funding Your New Business is a comprehensive guide that will assist you in thinking, planning, funding, and preparing for the launch of your business.This guide offers invaluable insights and solutions to questions such as:How can I determine if my business idea is truly exceptional?Should I start my own business or acquire an existing one?How do I effectively set up and plan my business?Where can I secure funding for my business?How do I assemble a capable team and prepare for a successful launch?Prepare yourself to take the plunge and embark on your entrepreneurial journey! This guide will equip you with the necessary knowledge and guidance to confidently pursue your entrepreneurial dreams and become your own boss.
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan from marketing master Kennedydelivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultantsall phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ordinary businesses including retail stores, restaurants, and sales.
"The no holds barred guide to debunking common success myths, developing an entrepreneurial mindset, and making more money by breaking all the rules"--
"This book gives you the inside scoop on how to get the money you need to start, run, and grow your business"--
"This book is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers and harness the power of influencer marketing"--
"An essential guide for managers and business owners looking for techniques and strategies to transform their hourly workforce into a top-performing super team"--
Airbnb generates more than $100 billion in economic impact worldwide, supporting millions of jobs and small businesses.This book stands out by offering insights from experienced Airbnb hosts and veteran Superhosts.Provides a flexible and autonomous business opportunity that allows you to be in control of your earning potential and schedule.The book offer strategies for investing during a pandemic or in a market with high inflation which can be highly relevant in today's environment.Readers are interested in building wealth and are looking for resources to help them achieve their financial goals. As a result, there is a high demand for books on wealth building.
"A compelling and cautionary narrative about surviving the AI revolution and how to tune out the noise in a world full of distractions"--
Franchise Your GrowthExpert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy everfranchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising.Learn how to:Evaluate your existing businesses for franchisabilityIdentify the advantages and disadvantages of franchisingDevelop a business plan for growth on steroidsEvaluate legal risk, obtain necessary documents, and protect intellectual propertyCreate marketing plans, build lead generation, and branding for a new franchiseCultivate the franchisee-franchisor relationship
"As more traditional businesses rethink the evolving workspace, adapting is imperative for the successful remote worker. Whether a seasoned professional or fresh on the scene, The Remote Worker's Handbook gives you the tools to harness an entirely new skill set for a seamless passage into the modern employment frontier"--
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