Böcker utgivna av Fitness Information Technology, Inc, U.S.

Securing financial resources through sponsorships is a prominent element in the job descriptions of many sport managers and the importance of that task has increased exponentially in recent years. Sponsorship for Sport Managers provides readers with an understanding of how companies use sponsorship in their marketing programs and how sport managers can leverage that knowledge into greater sponsorship opportunities. Widely acclaimed author John Crompton masterfully integrates the conceptual with the applied as Sponsorship for Sport Managers helps readers to: understand how companies use sponsorship in their marketing programs; be responsive to sponsors'' needs; charge an equitable fee for providing sponsors with leveraging opportunities; be active partners with the sponsors to help them meet their objectives, and measure the extent to which the objectives were accomplished.

Sport is inherently entrepreneurial, though few formal connections exist in academic literature. Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship from a global perspective. The editors have assembled a collection that provides insight into the integration of entrepreneurship and sport, building on often-distinct research from both fields, and exploring the innovation, risk-taking, and proactiveness that connect them. The 13 chapters examine the entrepreneurial nature of sport from numerous perspectives, including marketing, broadcasting, sponsorship, and social entrepreneurship and feature examples of organisations, associations, and sport-related products from the US, Australia, Europe, and India.

The Cultural Turn in Sport Psychology brings to bear a series of rich insights from cultural studies that demand ways of opening the study of sport psychology to issues of transnational, gendered, and sexual identities; new methodologies; the nature of expertise and professional practice; and the basis of the science of sport psychology itself. In a global world with increasingly complex issues around issues of embodiment and the rapidly changing and expanding nature of the sporting enterprise, these broadened perspectives on sport psychology are both enlightening and valuable. -from the Foreword by Patricia Vertinsky, cultural historian, University of British Columbia.

This user-friendly manual focuses on the physical and the mental skills needed to handle challenging tennis situations with a cool head and a winning strategy. Specifically, the book addresses such crucial mental skills as building confidence, managing anxiety, improving concentration, working with your partner(s), and more. Each chapter includes drills visualizations and exercises that will help the reader enhance game performance and enjoyment. Anyone who loves the unique mental intensity of tennis will enjoy this book.