These models are the stars of the biggest advertising campaigns around. They adorn huge billboards. Some are insured for seven figure sums. Some are classed as supermodels. They regularly work with the biggest brands, from diamond companies to the most well-known toilet cleaners, but you?ve never seen their faces, until now - each model is shown peeling a banana alongside a full face portrait.
I''ve Lived in East London for 86 1/2 years is the story of Joseph Markovitch, a vulnerable old man with a great sense of humour who has lived in Hoxton for his entire life. He left only once, to go to the seaside with his mother. Joe loves Nicolas Cage films, has five sugars in his tea, and he has quite bad catarrh. He is an original ''Eastender''. Dealing with quintessential subject matter such as childhood, art, work, relationships and religion in a playful but touching way, Joseph unknowingly provides a thought-provoking commentary on the state of the modern world.
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