Böcker utgivna av Imaginary Cloud Limited

Música, alteridad y riesgo. Etnografía en contextos críticos pone en evidencia y analiza los riesgos que comporta el trabajo de campo según los distintos contextos en que se realiza, muchas veces frente a la crudeza de una realidad que sorprende, perturba y asombra.Se trata de cuatro reflexiones que pretenden comprender, con diferentes enfoques, la experiencia antropológica de frente a las otredades, como por ejemplo la sumisión prevaleciente entre grupos sociales con visos coloniales; los tabúes en torno a labor de la mujer antropóloga; los lugares donde la violencia es la lucha diaria por la vida misma y el allanamiento del narco en la industria de la producción musical.>José Joel Lara González es Licenciado en Etnología por la Escuela Nacional de Antropología e Historia. Doctorando en Antropología y Maestro en Antropología Social por el CIESAS.Marina Alonso Bolaños es Maestra y Doctora en Historia por El Colegio de México; Maestra en Antropología por la UNAM y Licenciada en Etnología por la ENAH. Investigadora de la de la Fonoteca INAH.Juan José Atilano Flores es Doctor en Antropología Social por la Escuela Nacional de Antropología e Historia. Subdirector de investigación en el INAH.Reyes Luciano Álvarez Fabela es Licenciado en Antropología Social por la Universidad Autónomadel Estado de México.Benjamín Muratalla es Licenciado en Etnología por la Escuela Nacional de Antropología e Historiay Máster en Comunicación. Subdirector de la Fonoteca INAH.

The design process matured by the industry and taught by universitiesIt has never been harder to define Product Design. The definition evolved from simply creating a single solution to a specific problem to a practice where we often need many different solutions, platforms, and variations to address the same problem. The design thinking behind product development gave way to multiple paths with the same end-goal. Each leading to multiple areas of knowledge, distinct skill sets, and various techniques. In order to answer the many challenges of designing a web or mobile product, several approaches have been developed and applied in recent years. However, there is no single technique that is sufficient on its own and there is no main technique that should be used to the exclusion of others.With this in mind, Imaginary Cloud developed the Product Design Process (PDP), a collection of existing techniques, matured over time by the industry, and chained together to ensure that the product design team's workflow is as efficient as possible. What began as a design thinking sprint with a vaguely defined objective, resulted in a well-structured and optimized process, only possible by the contributions of many professionals and through the creation of numerous iterations. In the last decade, the structure of the process has achieved stability, signaling that it reached a maturity level suitable for industry adoption. The PDP is taught by leading universities worldwide, as part of the curriculum of Product Design and Digital Innovation courses.Inside the book, you will find a Cheatsheet with all the phases and steps of the Product Design Process. You can also download the digital version at Imaginary Cloud's website, so you can always have it by your side.The book provides an accessible overview of the design process, the detail of its phases and tasks, making it useful for everyone involved in the design or development of digital products.