Böcker utgivna av Kogan Page Ltd

Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights.

Effectively create and maintain a brand in television broadcasting with this incisive yet practical guide to the marketing strategies behind some of the world's most successful ones.

Bridge the gap between the changes an organization would like to make and its ability to do so with this evidence-based roadmap to building change capabilities within organizations.

Develop your career as a management assistant with practical up-to-date advice on how to excel in administration and surpass your bosses' expectations.

Get the knowledge and confidence you need to make sound ethical decisions and resolve moral dilemmas in international business.

Apply the tools and techniques of text analytics with ease and add value to your company by understanding its key approaches and the business reality behind them.

Get the best from your clients with the latest thinking from international experts on the most effective techniques for coaching leaders.

Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers.

Maximise the value of your brands and innovations by managing them as real business assets with this definitive guide to handling intellectual property.

Achieve super-performance through effective operations management using a strategic framework to implement a transformative operating model.

Explore the key components to achieving cultural transformation in organizations with this book which bridges academic theory with best practice.

Examine the most extraordinary PR campaigns from the 1970s to the present day, showcasing the impact of PR excellence and its development as a business.

Pitch winning bids and secure competitive contracts with this complete and updated guide to best practice.

Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth.

Use the largest base of empirical change research data ever developed to better understand how successful change happens in organizations.

Help individuals and organisations flourish following times of change with this guide featuring the latest thinking and insightful case studies.

Re-focus and re-align your organization's corporate culture to compete in today's business world, where trust, respect and strong values, are in increasing demand.

Optimise product delivery by examining the chain that makes a technology product available for market using real-life examples from global tech corporations.

Make the best decisions by putting the business in the context of the market with this guide to markets and strategy.

Better understand the rapidly changing workplace learning landscape and the challenges L&D managers face with this comprehensive overview.

Evaluate all forms of learning and development with this practitioner-friendly but academically robust guidance.

Use the practical methods in this book to cultivate influence and allow leadership to flourish.

Develop resilience and mental toughness to produce an adaptive, high performing and engaged organisation with this collection of case studies tackling a wide variety of organisational issues.

Nail your UKCAT test with this winning self-study program, featuring over 700 questions complete with detailed answers and explanations to enhance your learning.

Prepare for your BMAT with this quick and easy guide featuring over 420 practice questions, including mock tests, revision topics and video podcasts.

The contemporary industrial robot is the focal point of a wide variety of elements in modern technology. It is a collection of parts, some of which act as drives and some of which act as architectural materials that give the robot body strength. This book is a thorough inventory of the technologies involved and the way in which they meet and work together in order to produce a functional robot arm. The authors have striven to describe thoroughly the components that make up robot arms. This gives both the student and the practitioner a complete view of the principles involved in such components and the differences between existing technologies. However, it is not only the student who benefits from this approach but also the potential robot user who, at the moment, may be faced with a bewildering choice of combinations of different types of components in the robots that are available to him. For example, it is difficult for a production manager to appreciate the differences between robots that use direct current motors, stepping motors and pneumatic actuators. The authors have succeeded in structuring the book so that the reader can weigh up the pros and cons of these different techniques at whatever level of depth he requires. Certainly, the book aims to provide as much depth as there is in these topics without assuming a detailed knowledge of specialized areas of engineering.

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.

Devise and implement a social media recruitment strategy to meet your company's recruitment objectives.

Formulate the best strategy for incentives and recognition, and implement reward schemes effectively with this well-researched and practical top-level guide.

Draw on practical examples of how to overcome mismanagement and disorganisation, and a framework for building and developing management response.