Böcker utgivna av Larsen and Keller Education

This book unfolds the innovative aspects of heat transfer which will be crucial for the holistic understanding of the subject of heat transfer. It is designed in such a way that it provides a detailed explanation of the various concepts and applications of this subject matter. Heat transfer refers to the process when two or more physical systems exchange thermal energy. It has four modes namely conduction, radiation, advection and convection. The aim of this textbook is to make the complex subject of heat transfer easy to comprehend and understand. The topics included in this text are of utmost significance and bound to provide incredible insights to readers. The various sub-fields along with technological progress that have future implications are glanced at in it. Those in search of information to further their knowledge will be greatly assisted by this textbook.

This book is a compilation of chapters that discuss the most vital concepts in the field of satellite navigation or global navigation satellite systems. It explores all the important aspects of this field in the present day scenario. Satnav is the technology which uses satellites to provide particular locations. It uses time signals emitted by radio to determine the exact longitude and latitude of areas and also provide altitude of the same. It is used for geo-spatial positioning. It is applied in Global Positioning Systems (GPS) worldwide and is being used by many different countries for their military and security purposes. While understanding the long-term perspectives of the topics, the book makes an effort in highlighting their impact as a modern tool for the growth of the discipline. It presents the complex subject of satellite navigation in the most comprehensible and easy to understand language. This textbook is appropriate for those seeking detailed information in this area.

Entomology is that branch of zoology which deals with the study of insects. It studies the structure, classification, biological systems, nature, habitats, etc. of insects in detail. This book attempts to understand the multiple topics that fall under the discipline of entomology and how such concepts have practical applications and effects in the ecosystem. It picks up individual branches and explains their need and contribution in the context of the growth of this area. The textbook also explains the various practices that highlight the conservation of the environment. Coherent flow of topics, student-friendly language and extensive use of examples make this text an invaluable source of knowledge.

Consumer economics or home economics, is the study and microeconomic analysis of individuals, consumers and families. It includes topics like consumer demand, wages and practices at a local or regional level. The aim of this textbook is to provide students with the basic information about this field. It includes topics that cover the fundamentals of consumer economics and give deep insights into the different concepts and practices of the same. Different approaches, evaluations and methodologies have been included in this text. For all those who are interested in consumer economics, this textbook can prove to be an essential guide and provide an elaborate and detailed understanding.

Business at any level requires management. Therefore, to organize the various functions within a firm we need business management. As per definition, business management refers to the practice of using human resource and financial resources in an optimum manner, to bring long-term profit to the company. This book will give thorough insights into the subject of management, its uses, techniques and methods. The topics included in it are of utmost significance and bound to provide incredible insights to readers. Different approaches, evaluations and methodologies and advanced studies on the subject have been included in it. This text aims to serve as a resource guide for students and experts alike and contribute to the growth of the discipline.

Cartography concerns itself with the study and application of making maps. It is an important practice in the fields of transportation and circumnavigation, military and research-related purposes. The book aims to shed light on some of the fundamentals concepts of cartography. It is specifically designed for the students to learn details about this field. This book is a valuable compilation of topics, ranging from the basic to the most complex theories and principles of the area. The topics covered in this extensive book deal with the core subjects of cartography. Through this text, we attempt to further enlighten the readers about the new techniques in this field.

Business and internet e-commerce is a rapidly evolving new field. It has changed the way we view business and internet use. With the emergence of e-commerce, the traditional way business and trade works is being challenged and new and innovative ways are being added everyday. As social media is developing very fast thus, by utilizing these resources to advertise, promote, trade and perform other business related activities, e-commerce is expanding. This book will give thorough insights into the growing field of business and internet e-commerce. It will explain in detail the different new methods and uses of internet in business and e-commerce. While understanding the long-term perspectives of the topics, this text makes an effort in highlighting their impact as a modern tool for the growth of the discipline. The book is meant for students who are looking for an elaborate reference text on this field.

Bioinformatics is an amalgamation of mathematics, engineering, computer sciences and statistics. It refers to the practice of using software tools to understand biological data. This book explores all the important aspects of bioinformatics in the present day scenario. It elaborates the different branches related to the subject and their applications. While understanding the long-term perspectives of the topics, the book makes an effort in highlighting their impact as a modern tool for the growth of bioinformatics. This text, with its detailed analyses and data, will prove immensely beneficial to students involved in this area at various levels. It will be of great help to those in the fields of genetics, forensic science and evolutionary biology.

This book elucidates the concepts and innovative models around prospective developments with respect to biomedicine. It talks in detail about the various branches that fall under this field. Biomedicine refers to the application of different principles of natural science and biological science to medical practice. It seeks to improve methods of diagnostic treatment as well as the various technologies of medical science. Most of the topics introduced in this text cover new techniques and the applications of biomedicine. Different approaches, evaluations and methodologies on the subject have been included in the book, thus making it an invaluable source of knowledge for the students.

The book aims to shed light on some of the unexplored aspects of advertising. It gives deep insights about this field of study. Advertising is a part of marketing communication mix. It refers to the use of audio and visual to promote or sell any product, idea or service. The channels used in advertising are T.V, radio, internet, direct email, outdoor advertising and new media, etc. Such selected concepts that redefine advertising have been presented in this book. While understanding the long-term perspectives of the topics, the text makes an effort in highlighting their impact as a modern tool for the growth of the discipline. This textbook is a complete source of knowledge on the present status of this important field.