There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now.
About the author: Saint Nektarios the Wonderworker (1846-1920) has become one of the most well-known and much beloved Orthodox Christian saints of the contemporary age since his saintly glorification in 1961. Born in Selymbria in the Ottoman Empire, he was educated in Constantinople and in Athens. At the age of 30, he was tonsured a monk and given the name ''Nektarios'' on the island of Chios and then ordained as a deacon three years later. It was during his years as a deacon and student of theology in Athens that Saint Nektarios first honed his skills as a preacher, for which he would later be renowned. The ten homilies compiled in the present book were delivered towards the end of this period, during and around Saint Nektarios''s final Great Lent as a deacon. With topics ranging from the free will of man, repentance, confession, and the Holy Eucharist, these sermons bring to light the emerging brilliance of the saint as a young man. Not only do they demonstrate his deep knowledge for the Holy Scriptures and an understanding of the human person, which can only come from a grace-filled spiritual life and devotion to God, but his sharp intellect and familiarity with subjects outside of scripture and patristics, as he draws examples from history, literature, and the Greek and Latin philosophers with great ease, bringing everything together to craft practical pastoral exhortations. These sermons were, without a doubt, immeasurably beneficial to the souls who heard him in person, as they will be to anyone who reads these words today.
"e;If you have ever been confused by traditional acid-base teaching and want a deeper and practical understanding of the subject, this is the book for you! You will be rewarded."e; -- Acid-Base balance is pivotal in medicine and the biosciences. Almost 30 years ago, Peter A Stewart introduced his approach to acid-base which has now become the method of choice. This textbook incorporates his original publication, complemented by over 20 new chapters. These discuss recent developments in acid-base medicine using the same clear and concise style. There is extensive focus on practical clinical application of the Stewart approach. Highly recommended for everyone that seeks to understand, apply or practice acid-base medicine and physiology. This includes consultants, fellows and residents in critical care medicine, anesthesiology, internal medicine, emergency medicine and surgery; physicians in other branches of medicine; physiologists; veterinarians; bioscientists; and medical students.
The New Pinnacle Of Luciferian Ascent What is Luciferian philosophy? How do you apply it? How do you self-initiate into Luciferianism? Apotheosis elucidates the 11 Points of Power with in-depth explanation, examples of how to apply these 11 Points of Power, with deeper meanings behind them for the neophyte-the new seeker who is drawn to Luciferianism. Apotheosis elaborates the definitions of Left-Hand Path and Right-Hand Path, and clarifies what makes an individual "Left-Hand Path."
Etidorhpa is an early science fiction novel depicting a man?s descent into the bowels of the Earth at the instigation of a mysterious secret society ? it is presented here complete with the original illustrations.Llewyllyn Drury is visited by a mysterious old man whose defining physical feature is his large, protruding forehead. The man offers to tell his story, promising his life and knowledge is worth writing down. As the man displays certain enthralling and supernatural powers, Drury takes on the task ? Etidorhpa is this story, interspersed with pauses wherein Drury questions his strange guest.John Uri Lloyd was a popular author of mystery and science fiction books. His profession however was pharmacology, with his specialism being herbal medicines and ethnobotanicals. The presence of giant mushrooms in one part of the story, plus the various fantastical elements described, have led some readers to speculate that the author?s knowledge of mind-altering substances influenced Etidorhpa?s plotting.
These quotations from the writings and speeches of Mao Tse-tung, the father of Chinese communism, offer a rare and penetrating insight into the political and philosophic thought of one of the most hated and revered men to ever have lived. This is a classic text in the politics of revolutionary socialism and propaganda. Note: Publication of this document does NOT constitute an endorsement by the publisher of all of its contents.
This edition of Lilith: The Legend of the First Woman contains illustrated depictions of the mythic Lilith, in her role within the garden of Eden.Collier uses poetry to detail an account of Lilith as an alternative narrative of the Book of Genesis. Originating from Rabbinic circles, the notion of Lilith was as Adam's first wife, with her expulsion taking place before God created Eve as her replacement. Drawing upon aspects of Jewish, Christian and Islamic law, Collier ably details Lilith's characteristics - she appears not as a malevolent demon or temptress, but as an intelligent being with a great capacity for affection. Owing to the interpretation being in verse form, we may observe an aesthetic description of the Garden of Eden and the circumstances of Lilith's arrival there.A fascinating interpretation of ancient myths, Lilith: The Legend of the First Woman is a worthwhile and intriguing read for those interested in Old Testament lore and Lilith as legend.
This book contains the three most pivotal documents in American history, in easy-to-read large print:The United States Declaration of Independence, adopted at the Second Continental Congress meeting at Philadelphia in July 1776. The US Constitution and the Bill of Rights, the collective term of the first ten constitutional amendments, created in 1789 and ratified in 1791 at the Philadelphia Congress. The Constitutional Amendments - eleven through to twenty seven. The publisher humbly advances the notion that every American citizen should own a copy of these essential documents, in order to benefit from and reference the wisdom which went into their creation. Together with the principle text, this edition contains images provided courtesy of the United States National Archives as well as independent photographers. Proceeds from the sale of this book go to the American Red Cross, which provides aid and relief in the United States during times of calamity or disaster.
The profundity and spirit of Roman Emperor Marcus Aurelius is brought out superbly in this edition of the Meditations, translated by George Long.All twelve books are present, complete with original footnotes which help to clarify and explain the meanings behind the passages. Since the original text was written in Greek after the spirit of many classical philosophers, an index of Greek terminology is also included at the conclusion for the benefit of the reader. The spirit of Stoicism, whereby Marcus Aurelius details a lifetime spent cultivating good habits, manners, attitude and evenness of temperament are laid out upon these pages evocatively. Many of the pages are thought to have been written at Sirmium, during periods of military planning. It is a strongly autobiographical text; each book focuses upon a different time - from upbringing to youth to maturity. The writing is famously frank, clear and honest - with none of the superiority or pretense one might expect of an Emperor of Rome.
Reason, the Only Oracle of Man is Colonel Ethan Allen's polemical treatise wherein he argues for the power of reason, and reason's nature as a God-given attribute of man.Received to a negative reception during its original publication in 1785, Reason, the Only Oracle of Man divided opinion on the grounds of its rejection of traditional, Christian religious beliefs. At the time, the fledgling nation of the United States was deeply devoted to the traditional Christian establishment, with many suspicious of the recent progress of science in many fields. Ethan Allen rejected many traditional beliefs of the Christian church. He considered much of the Bible to be mythical superstition, and held great contempt for organised religion which he viewed as corrupt and sinful, with the priesthood in particular targeted for its inadequacies. While not an atheist, Allen believed strongly in the power and capacity of reason, and considered its use to be virtuous.
Samuel Birley Rowbotham advances the Flat Earth theory, which holds that Earth is not in fact an oblate spheroid planet, but an enclosed plane above which the astronomical bodies are situated. This premium edition contains all of Rowbotham's original graphs, charts and drawings.This book began as a pamphlet in the 1840s, explaining the theory with a few sketches alongside. Rowbotham was already an inventor and author, and over time theories of Zetetic Astronomy - in which the Earth is flat - became popular. In 1881 the author expanded and published this book, in part to meet public and scientific scrutiny.Experiments and demonstrations are conducted in support of the Earth being flat, with the astronomical bodies situated above, rather than around it. Most of these are framed with illustrations and diagrams, that the reader understands Rowbotham's notions. Various chapters concern motion of the heavenly bodies, sunrises, sunsets, the tidal movements, and distances of the Sun and Moon from Earth.
A witch's handbook from the trial records of the Venetian Inquisition.This grimoire, or handbook of magic, was confiscated by the Venetian Inquisition in 1636 from practicing witches. After decades of searching for this elusive text, I now have the pleasure of presenting and translating it here for the first time. It contains their secret techniques for dealing with the more dangerous spirits or daemons, intentionally scattered and hidden within a collection of ?secrets? comprising many detailed examples. Together these provide enough clues to enable practitioners to create their own spells for working with all the spirits cataloged.It distinguishes itself as a supplement to the better known Clavicula or Key of Solomon; whereas that text focuses on aerial spirits, this one focuses on chthonic spirits.This text is one of the primary original sources for the popular Grimorium Verum.
Ozzy Osbourne is a rock legend and pioneer of heavy metal, but these days it seems that more importance is placed upon his persona and celebrity than the groundbreaking music he has been a part of since the early 1970s. There have been many biographies on his life, but none have gone into his music with any real depth. Writer and musician Chris Wade, a life long Ozzy and Sabbath fan, has decided to look solely at Ozzy's music, putting the head biting and drug taking antics to one side to chart a career that includes Sabbath classics like Paranoid, and solo masterpieces such as Blizzard of Ozz and No More Tears. It's time for the working class hero to be judged by his talents, rather than his rock star credentials.
Beyond Good and Evil: Prelude to a Philosophy of the Future is a seminal work of moral philosophy by Friedrich Nietzsche, presented here in hardcover form.First published in 1886, it expands on the ideas put forth by an earlier work, Thus Spoke Zarathustra. The tone this text carries is more critical, polemical and argumentative, its words representing the fierce maturing of Nietzsche's ideas. In Beyond Good and Evil, Nietzsche boldly claims that earlier philosophers are lacking in good critical sense, basing their ideas upon a wide, uncontested acceptance of the dogmatic principles of ordinary morals, virtues and vices. The first claim Nietzsche makes is that his forebears and contemporaries have founded grand metaphysical systems upon the faith that good people are the opposite of evil people. This, as opposed to both poles of duality being a different expression of the same impulses more directly and plainly expressed by the evil man.
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