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Develop the mental agility and razor-sharp decision making of today's most successful salespeopleThe world of sales has become less predictable and more competitive in recent years. Buying decisions are more complex, differentiation between suppliers is difficult to discern, and high-quality information is readily available. The salespeople who excel are agile¿choosing a path based on the buying situations they face and continually re-assessing those choices.In The Sales Agility Code, leaders at industry-leading sales training and development firm VantagePoint Performance help you learn and replicate what the highest-performing salespeople do to succeed in an unpredictable and ever-changing market. This groundbreaking, research-driven guide teaches you how to:Shift to a buyer-focus perspective and assess customer situations from multiple perspectivesMake sense of buyers' situations by considering and weighing all available data and your own insightsChoose a sales approach that aligns with the customer situation with your prioritized sales objectiveExecute a variety of sales tactics that will move the sales opportunity forwardMake in-the-moment adjustments as the buyer's situation evolvesWith The Sales Agility Code, you have everything you need to understand the buyer, the buying situation, and the buyer's needs so you can consciously choose the best approach for each stage in each deal¿which will invariably result in more sales.

Groundbreaking communication techniques to help professionals increase their impact and influenceDo you want to boost your success and well-being, while finding greater fulfillment and purpose in your life and work? Do you want to increase your influence and connection with people, and enjoy a more meaningful life?You can achieve this, and so much more, through the power of Lift.In Lift Your Impact, Richard Newman shares the groundbreaking communication techniques that can help you gain the results and respect you deserve. Inside, you'll discover a toolkit of proven, thoroughly researched and tested techniques that can help you:Lift your values, to give you internal confidence, alignment, and purpose.Lift your vision to create a better future and gain motivation and fulfilment.Lift your potential to overcome limiting habits and explore your true capabilities.Lift your storytelling to engage and influence people with your words.Lift your stakeholders to help those around you create greater successLift your message to inspire and motivate people to act on your ideas.Lift your presence to naturally captivate those around you.Lift your performance to thrive in the moments that matterLift your momentum to elevate your work, life, and legacy.Lift Your Impact will provide you with a simple, practical approach that allows you to remove the challenges that are holding you back from success and build the future you truly desire.

Thinking Critically About Ethical Issues encourages students to reason out for themselves the best answers to moral problems, rather than providing answers for students to memorize and repeat. Striking a balance between the theoretical and the practical, Ruggiero's text discusses the history of ethics, but its focus is on doing ethics to promote the development of critical thinking skills and to help students acquire confidence in their own judgement. The short chapter length allows students to spend less time reading and more time doing ethical analysis. Instructors can customize Thinking Critically About Ethical Issues (as print or ebook) to include selections from Discourses, McGraw Hill's collection of more than 450 classical and contemporary philosophy readings, offering convenience in discussing ethical issues with the exemplars they prefer.

Talaro's Foundations in Microbiology is an allied health microbiology text with a taxonomic approach to the disease chapters. It offers an engaging and accessible writing style through the use of case studies and analogies to thoroughly explain difficult microbiology concepts.

The award-winning The Art of Public Speaking offers a time-tested approach that has made it the most widely used college textbook on its subject in the world. Seamlessly coordinated with Connect, McGraw Hill's path-breaking online program, it supplies a proven set of teaching and learning tools that is without parallel among public speaking books.For experienced instructors, The Art of Public Speaking presents a solid, fully customizable foundation and an abundance of teaching aids from which to choose, allowing for complete teaching flexibility in the course. For novice instructors, its wisdom, steady hand, and unmatched ancillary package instill confidence and build success in the classroom from day one. This product is Evergreen: updated and relevant with new content and tools delivered directly to your existing Connect course. Engage students and freshen up assignments with up-to-date coverage of select topics and new questions, all without having to switch editions or build a new course. These updates will include:. Expanded chapter on presenting online speeches . NEW full student speeches . Fresh real-world examples . Enhanced discussion of presentation technology . Updated MLA and APA citation models

Simulation with Arena provides a comprehensive treatment of simulation using industry-standard Arena software. The textbook begins by having the reader develop simple high-level models, and then progresses to advanced modeling and analysis. Statistical design and analysis of simulation experiments is integrated with the modeling chapters, reflecting the importance of mathematical modeling of these activities. An informal, tutorial writing style is used to aid the beginner in fully understanding the ideas and topics presented. The new edition now reflects Arena version 16.2 (from version 14.5 in the prior edition), which contains many new and useful features.>The new edition of Simulation with Arena is also available in McGraw Hill Connect, featuring Adaptive Learning Assignments, the MHeBook, Instructor Resources, and more!

Genetics: Analysis and Principles is a one-semester, introductory genetics textbook that takes an experimental approach to understanding genetics. By weaving one or two experiments into the narrative of each chapter, students can simultaneously explore the scientific method and understand the genetic principles that have been learned from these experiments. The pedagogy of Genetics: Analysis & Principles has been designed to foster student learning. Instead of being a collection of facts and figures,this text is intended to be an engaging and motivating textbook in which formative assessment allows students to move ahead and learn the material in a productive way.