Build a brand that customers love with a proven strategy from one of today's top advertising executivesYour brand can no longer succeed through targeted adverting and clever messaging. You need to see customers as people rather than just sources of income. This begins with you not only understanding their needs but also sympathizing with their values-and actually doing something about it. In this eye-opening guide, leading advertising executive and industry disruptor Jeff Rosenblum draws on his 25+ years of experience to deliver a plan for building a breakthrough brand by empowering instead of interrupting.Exponential reveals:The neuroscience and behavioral psychology behind building brands through emotional and functional storytellingHands-on tactics that can strengthen your brand through empathy and empowermentHow to use culture and collaboration to understand your customer base and how to reach out to itFilled with data-driven stories of brands that got it right-and those that didn't-Exponential looks beyond targeted advertising and clever messaging with a powerful prescriptive for turning your prospects into customers and your customers into evangelists.
When everyone has a story to tell, the Kuaishou way provides technological expertise with equality and inclusionFrom its launch in 2011 as a means to share animated images, Kuaishou has become one of the world's largest livestreaming platforms. Every day, tens of millions of short videos are uploaded to the Kuaishou app to be seen by more than 300 million viewers. But through all this explosive growth, one guiding principle has shaped Kuaishou's role as a pioneer in the global short-video industry: technology must be available for all, "enabling every life to be seen."Rather than focusing on the latest hot topic or celebrity publicity stunt, Kuaishou opens a window onto numerous unique lives, always striving to ensure equitable access to those who have been digitally underserved or neglected. And the dynamic community ecosystem that Kuaishou has developed is exemplified by thirty stories, powerfully recounted in this book. From a tile salesman turned fruit farmer to a teacher of Excel, from an octopus fisherman to a road roller manufacturer, and from mountain village craftsmen to a singer of folk opera, all are reaching their audience - and, in many cases, achieving financial success - by regular livestreaming through the Kuaishou app.THE KUAISHOU WAY reveals the secrets to the company's remarkable success:recognizing short video as the ideal medium to record and share one's lifeproviding creators with sophisticated tools to optimize video qualityencouraging authenticity in video content to build audience trust and loyaltydeveloping secure state-of-the art ecommerce services that are made available to all usersusing cutting-edge AI technology to match viewers with content in a fair and equitable mannerAvailable for the first time in English, THE KUAISHOU WAY speaks to why Kuaishou remains unique among social media platforms, but also provides leadership lessons for all, centered around the customer-obsessed focus of co-founder and CEO, Su Hua: to enhance every person's unique sense of happiness.
From the global automation leaders at Accenture-the first-ever comprehensive blueprint for how to use and scale AI-powered intelligent automation in the enterprise to gain competitive advantage through faster speed to market, improved product quality, higher efficiency, and an elevated customer experience.Many companies were already implementing limited levels of automation when the pandemic hit. But the need to rapidly change business processes and how organizations work resulted in the compression of a decade's worth of digital transformation into a matter of months. Technology suddenly became the essential element for rapid organizational change and the creation of 360-degree value benefiting all stakeholders. Businesses are faced with the imperative to embrace that change or risk being left behind.In The Automation Advantage, global enterprise technology and automation veterans Bhaskar Ghosh, Rajendra Prasad, and Gayathri Pallail give business leaders and managers the action plan they need to execute a strategic agenda that enables them to quickly and confidently scale their automation and AI initiatives. This practical and highly accessible implementation guide answers leaders' burning questions, such as:How do I identify and prioritize automation opportunities?How do I assess my legacy systems and data issues?How do I derive full value out of my technology investments and automation efforts?How can I inspire my employees to embrace change and the new opportunities presented by automation?The Automation Advantage goes beyond optimizing process to using AI to transform almost any business activity in any industry to make it faster, more streamlined, cost efficient, and customer-focused-vastly improving overall productivity and performance. Featuring case studies of successful automation solutions, this indispensable road map includes guiding principles for technology, governance, culture, and leadership change. It offers a human-centric approach to AI and automation that leads to sustainable transformation and measurable business results.
Get up to speed on the latest investing strategies, techniques, and products-and raise your game to a whole new level The financial services industry has undergone a major transformation over the last decade, including increased concerns from investors, the growth of the independent model, the growth of Robo-advisors, product evolution, increased market correlations-in addition to geopolitical risks, population growth, technological advances, and social tensions. Concepts like "Modern Portfolio Theory" aren't modern anymore, and even Post-Modern Portfolio Theory has become passé.To succeed in today's complex, uncertain world of investing, you need go beyond plain vanilla stocks, bonds, and mutual funds and embrace the latest investing tools and techniques-and that's exactly what Goals-Based Investing helps you do. This unparalleled guide covers:The limitations with modern portfolio theoryBehavioral Finance-overcoming biasesThe role and use of alternative investments (hedge funds, private equity, private credit, and real assets) in building better portfoliosThe growth of exchange-traded funds (ETFs) from "cheap beta" to "smart beta"Sustainable investing, also known as Environmental, Social, and Governance (ESG) investingAdopting a goals-based investing approachThe future of wealth managementInvesting products have evolved significantly over the past two decades, making it easier than ever for you to access various segments of the market and unique asset classes. Goals-Based Investing examines product evolution and discusses how to use these tools to achieve your goals. With this forward-looking, one-of-a-kind investing guide, you have everything you need to navigate the investing jungle, avoid landmines, and generate solid, steady returns.
A clinical psychologist and writer/producer share secrets to overcoming presentation anxiety and crafting the perfect "award-winning" pitch-no matter what industry you work in! From impromptu elevator pitches to full-board presentations, sales and marketing professionals face an "audience" daily-often with make-or-break consequences. No matter what business you're in, you can up your game substantially by incorporating elements of a classic Hollywood pitch: driving emotion, piquing curiosity, and ultimately winning over decision makers with top-notch persuasion and performance.In Pitch Like Hollywood, clinical psychologist Peter Desberg and writer/producer Jeffrey Davis take you on an insiders' tour of the entire process, from defining the fundamentals to smart strategies for overcoming stage fright (pitch panic). They also include a step-by-step guide so that you can adapt the Hollywood Pitch for your next board meeting or sales call. With chapters that include Persuasion Boot Camp, The Pitch Panic Cycle, and Creating the Pitch II (The Sequel), you'll have a front-row seat in a master class on giving great performances for any audience, every time.
"An absolute must-read if you care to live an excellent life." -Patrick LencioniA master class in achieving and sustaining excellence-even in the most challenging times-from the host of The Learning Leader Show and author of Welcome to Management.There has never been a more challenging time to be a leader. But truly great leaders have always found a way to adapt, and even thrive, under pressure. How do they do it? Leadership expert Ryan Hawk interviewed hundreds of the most productive achievers in the world on his acclaimed podcast, The Learning Leader Show, to discover the best practices for pursuing and sustaining excellence. He found a pattern of uncommon behaviors that set these stellar individuals apart. By following their examples, you will learn how to:Commit to yourself and the process-and build purpose, focus, and discipline every dayDevelop resilience to face new challenges-and find inspiration for the long haulSeek guidance-and lead others to new heightsMeet the moment-and take every opportunity to excelCreate a trusted group of advisors-and become a lifelong learnerPacked with specific actions to take, experiments to run, and tools to analyze what works best for you, this uncompromisingly practical guide will inspire, challenge, support, and empower you to become your very best. Put mindsets into action and turn behaviors into habits with The Pursuit of Excellence.
In an economy that's more unpredictable than ever-the proven method for avoiding emotional mistakes that can wreak havoc on your portfolio returns Applying powerful behavioral finance concepts, Stop. Think. Invest. provides a framework for identifying personal biases and avoiding mistakes that can cost them big profits.Based on the author's extensive research and 100 key behavioral finance concepts, this guide provides a winning 12-step process you can use to successfully manage your trading and investing for long-term success, including:Begin the Initial Research into a New StockCreate an Investment Thesis: Why Are You Buying the Stock?Trade Timing and Size: When Are You Buying and How Much?Make the Initial PurchaseReview of Trade: Round Up or Round DownTest Your Original Investment ThesisStop. Think. Invest. reveals important information about behavioral finance flaws, such as anchoring, confirmation bias, recency bias, and loss aversion.Unlike other such investing guides, Stop. Think. Invest. offers a fully organized and practical approach to applying behavioral finance to everyday investing.
This fully updated guide shows how to quickly start using the current version of Aspen Plus to solve chemical engineering problemsDiscover how to solve challenging chemical engineering problems with Aspen Plus in just 24 hours, with no prior experience. Thoroughly revised for the latest distribution, the book features detailed mathematical models for a wide range of chemical process equipment, including heat exchangers, pumps, compressors, turbines, distillation columns, absorbers, strippers, and chemical reactors. Learn Aspen Plus in 24 Hours, Second Edition shows, step-by-step, how to configure and use Aspen Plus version 12 and apply its powerful features to the design, operation, and optimization of safe, profitable manufacturing facilities. You will learn, step-by-step, how to build process models and accurately simulate those models without performing tedious calculations. Divided into 12 two-hour lessons, the guide offers downloadable Aspen Plus simulation files and helpful quick starter templates.Contains 12 self-guided two-hour learning tutorialsFeatures helpful and time-saving links to technical helpWritten by an Aspen Plus power user and leading researcher
From frontline experts on the topic-everything you need to know about COVID-19 and how it affects the heartCOVID-19's effect on the cardiovascular system continues to drive increases in morbidity and mortality. Building a solid understanding of the disease spectrum is critical for accurately diagnosing, treating, and managing patients with heart issues in the time of COVID.Written by a team of experts who worked on the frontlines in New York City throughout the worst of the pandemic, COVID-19 and the Heart: A Cased-Based Pocket Guide is a one-of-a-kind resource for providing safe, effective care for COVID-19-related heart conditions. Designed for quick and easy learning and on-the-spot clinical decision making, this practical guide is organized into chapters based on genuine clinical cases and provides the best approach for each one. The authors highlight key points throughout the clinical content for easy review, and provide up-to-date information on clinical trials/vaccines, diagnostic and treatment algorithms, therapeutics, monitoring, and patient education.Ideal for healthcare workers actively engaged in the ongoing pandemic and students seeking to build their expertise, COVID-19 and the Heart is the go-to guide to making the right clinical judgments with respect to the cardiac manifestations of COVID-19.COVID-19 and the Heart starts with the physiology of COVID-related heart disease, and walks you through COVID's effect on:ACSValvular heart diseaseArrythmiaPericardial diseaseHeart failureShockThromboembolismHypertension
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The best selling resource for the psychiatry clerkshipExcel on your rotation, impress on the wards, and score your highest on the shelf exams with this best-selling reference. This new edition of First Aid for the Psychiatry Clerkship has been updated with the latest clinical perspectives and research. Ask just about any student who has been through their psychiatry rotation and they will tell you that THIS was the resource they turned to. It not only aligns with national clerkship curricula, but also follows the shelf exam blueprint and is full of helpful mnemonics, ward tips, exam tips, and integrated mini-cases. The chapter "How to Succeed in the Psychiatry Clerkship" provides a solid foundation for setting new clerks up for success in their psychiatry rotation. The text highlights all of the important topics, presenting a clear, concise review of psychiatry with a strong clinical emphasis that guides you in the diagnosis and treatment of many problems seen by psychiatrists. First Aid for the Psychiatry Clerkship features:The latest clinical research and perspectivesHelpful mnemonicsWard tips and integrated mini-casesImages, diagrams, and flow charts in a fresh new-full color designA complete chapter on How to Succeed on the Psychiatry ClerkshipSummary boxes with high-yield information needed for exam success
We the Leader represents a seismic shift in the evolution of leadership theory and practice.By implementing this innovative practice built on diversity, equity, inclusion, any organization can drive consistent winning results with ingenuity and speed.Leadership is collective art. That's the guiding principle behind Jeffrey Spahn's approach to creating sustained innovation within organizations. Spahn has guided myriad companies toward a more solid leadership foundation, and in this eye-opening guide, he shares his most powerful wisdom and shows you how to apply it to your own business.Moving beyond the traditional model of top-down leadership, Spahn has created a foundation for an organizational culture that benefits from collective energy, curious conviction, and solid, actionable goals.You'll find enlightening guidance on such principles as:Collective flow-being driven by an energy beyond the limits of individualsPanarchy-navigating the emerging terrain of collective leadershipSimultaneity-accessing collective flow by leading and following in the same actionConsilience-embracing opposing viewpoints as an opportunity to make a difference through differencesFilled with case studies of Spahn's work with industry-leading companies and an effective decision-making process rooted in these principles, We the Leader represents the next step in the evolution of leadership-a fresh-eyed new way forward for your organization.
From the cofounder of the longest-running Bitcoin exchange comes a compelling argument for how this digital currency will transform the global economy-and how it can work for you.A financial revolution is materializing before our eyes. The way individuals, organizations, and governments conduct transactions-from purchasing a book online to acquiring major corporations to delivering billions in financial aid-will look vastly different in the near future. Bitcoin is spearheading this revolution and may be the best investment opportunity of our time, yet most people have yet to understand its promise. In this book, Bobby C. Lee, one of the earliest, most successful pioneers in the cryptocurrency space, debunks myths and dispels fears that surround Bitcoin, arguing that this rational, logical system is superior to traditional monetary systems. He cites signs of Bitcoin's widening acceptance: a growing community of users worldwide and multiple initiatives for investing in and holding bitcoin among major financial services organizations and institutional investors who control trillions in assets. Lee offers a primer on the best strategies for investing in this digital currency, the value of which will only continue to grow. He discusses the pros and cons, and covers the complicated yet more profitable method of acquiring bitcoin, mining. He offers predictions for the future, including price, trajectory, use, and participation in the larger economy-as well as developments in regulation, technology, business, and society. Invest in the promise of Bitcoin today.
The complete guide to handling emotionally charged patient conversations with the empathy vulnerable people deserveThe Clinician's Guide to Empathy helps you approach tough conversations with patients in a new, more effective way-by understanding and recognizing their emotion and perspective, and then communicating that recognition clearly and without fear. The authors define empathy on an operational level-rather than a theoretical, scientific, or conceptual level-and provide the actionable advice you need to make empathy the central focus when faced with denial, questions about prognosis, existential concerns, difficult family dynamics, anger, and nonmedical opiate use. Each chapter, authored by an experienced expert in their field, is anchored by a story that clearly illustrated how empathy can unfold in the clinical setting. Vignettes throughout provide sample dialogue and specific examples of actual words to use in specific situations. Trained to solve problems, clinicians often have difficulty expressing empathy to their patients. This guide provides a new way of approaching that problem-not as a technician but as a fellow human being. Much more than a guide to breaking bad news or a brief overview of all communication skills, The Clinician's Guide to Empathy is a must-read for almost anyone connected to the healthcare industry.
All the main concepts from the landmark Pharmacotherapy: A Pathophysiologic Approach-distilled down to a concise, clinically focused, full-color resource Providing a solid evidence-based approach, Pharmacotherapy Principles & Practice explains how to design, implement, monitor, and evaluate medication therapy. You'll gain an in-depth understanding of the underlying principles of the pharmacotherapy of disease¿and their practical application. Pharmacotherapy Principles & Practice includes chapters on geriatrics, pediatrics, and palliative care. Each of the subsequent disease-based chapters covers disease epidemiology, etiology, pathophysiology, clinical presentation and diagnosis, nonpharmacologic therapy, followed by therapeutic recommendations for medication selection, desired outcomes, dosing, and patient monitoring.FeaturesChapters are written/reviewed by pharmacists, NPs, PAs, and physicians considered authorities in their fieldsLearning objectives with associated content identified with a margin ruleDisorder-based organization makes finding answers quick and easySurveys the full range of organ system disorders treated in pharmacy practiceKnowledge-building boxed features within chapters cover Clinical Presentation & Diagnosis, Patient Encounters, and Patient Care and Monitoring GuidelinesStandardized chapter formatLaboratory values are presented in conventional and Systemé International unitsKey concepts are indicated in text with numbered iconsContent on cultural competencyGlossaryOnline Learning Center
Seize the competitive edge, increase innovation, and do right by people through building equity and diversity into your organizational DNAStudies continuously prove that companies with more diversity in their ranks are more innovative, serve expanded marketplaces, and perform better financially; however, most companies have yet to develop and implement effective diversity, equity, and inclusion initiatives-and pressure to succeed is rapidly increasing.All Are Welcome takes you beyond the mere practice of hiring a diversity of staff to make inclusion part of the equation, too. The author argues that a strong practice of inclusion is necessary to keep employee retention up, make diversity efforts stick, and cultivate an organization that outperforms its peers. All Are Welcome covers:Why Diversity, Equity and Inclusion MattersUnderstanding the Problem: Hiring - Retention = Zero ProgressFocusing on Inclusion and EquityA Framework for ChangeIncreasing Workforce Diversity: Hiring and DevelopmentBuilding an Inclusive Workplace: Culture and AccessibilityServing a Diverse Marketplace's Needs: Product, Customers and MarketingSupporting our Communities: Social Impact and Legislative AdvocacyConditions for Success: Courage, Accountability, Respect, and EmpowermentThe Future of Work and the Role of DEIPressure to make equity, diversity, and inclusion an organizational priority-on par with the pursuit of profits and growth-is greater today than ever. All Are Welcome provides the knowledge, insights, and tools you need to make diversity, equity, and inclusion an integral part of your organizational strategy.
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.A definitive guide to open channel hydraulics¿fully updated for the latest tools and methods This thoroughly revised resource offers focused coverage of some of the most common problems encountered by practicing hydraulic engineers and includes the latest research and computing advances. Based on a course taught by the author for nearly 40 years, Open Channel Hydraulics, Third Edition features clear explanations of floodplain mapping, flood routing, bridge hydraulics, culvert design, stormwater system design, stream restoration, and much more. Throughout, special emphasis is placed on the application of basic fluid mechanics principles to the formulation of open channel flow problems.Coverage includes:Basic principlesSpecific energyMomentumUniform flowGradually varied flowHydraulic structuresGoverning unsteady flow equations and numerical solutionsSimplified methods of flow routingFlow in alluvial channelsThree-dimensional CFD modeling for open channel flows
A practical guide to the 500 words you must know before collegeEffective and easy to use, Must Know High School Vocabulary provides a fresh approach to learning. As part of our Must Know series, this book makes sure what you really need to know is clear up-front. Rather than starting with goals to be met like other study guides, chapters begin with the must know ideas, or concepts. The chapter then shows you how these important concepts will help you succeed in your studies. Plenty of examples and practical exercises at the end of each chapter help boost your confidence that you've mastered the essential topics.Must Know High School Vocabulary is more than just a vocabulary workbook. It gives you the edge you'll need now-from improving your reading comprehension for high school and future college course work to scoring higher on college entrance exams. Its user-friendly approach presents challenging aspects of the topics, exceptions to any rules, and clear answer explanations that will all help you build vocabulary quickly and easily. It's like a lightning bolt to the brain!Features:500 words you should know before college, including important academic vocabularyVocabulary entries that include part of speech, pronunciation, definitions, and example sentences showing the word in context, in addition to related words, relevant notes or cautions about usage, and ways to remember the definitionsChapters that focus on literary, historical, social science and science passages, in addition to teaching the way words are tested-as meaningful content in the context of a reading passagePreparation for important college entrance tests, with words taken from past SAT, ACT and AP testsNearly 250 real-life practice questions to test knowledge and boost your confidenceConversational writing style and informative IRL (In Real Life) and BTW (By the Way) sidebarsBonus app includes 100 flashcards to reinforce what you've learned
The essential guide for mastering the AFQT, the four most important subtests of the ASVABThe Armed Services Vocational Aptitude Battery (ASVAB) is the required entrance exam for all branches of the U.S. Armed Forces. Sponsored by the Department of Defense and administered year-round, if you're one of the nearly one million people who take it each year, you know it's an important test. The scores are used to measure aptitude for a variety of careers in the military. ASVAB Basic Training for the AFQT, Fourth Edition puts a laser focus on the four most important sections of the ASVAB, which you must pass in order to enlist in the military and qualify for many military jobs.ASVAB Basic Training for the AFQT is an essential guide to help you achieve exam readiness for these four sections. Written by Janet Wall, a former key member of the Defense Department's ASVAB team and Commander's Award winner (USMEPCOM), this book includes 8 full-length sample AFQT subtests-2 Arithmetic Reasoning, 2 Word Knowledge, 2 Paragraph Comprehension, and 2 Mathematics Knowledge-to give you real test-taking experience. Additional support includes answer keys with thorough explanations to help understand the material, expert tips for scoring higher, the latest information on careers in today's military, and much more.Features:8 full-length AFQT subtests: 2 Arithmetic Reasoning, 2 Word Knowledge, 2 Paragraph Comprehension, and 2 Mathematics KnowledgeUpdated and thorough review of AFQT math and verbal topicsAnswer keys with comprehensive explanationsSkill-sharpening activities give the practice you needInsider tips and test prep advice from an AFQT expertStrategies for answering every question type and scoring your bestUpdated test information and the latest on military careersAn introduction to the ASVAB exam, including the CAT-ASVAB (computer adaptive) and the PiCAT (not proctored)
Two top experts on high-performing organizations show today's leaders how to reframe their own and their employees' relationship with fear and anxiety to create a learning culture of engaged workers at the top of their game.Fear and uncertainty have been undermining performance and well-being in the workplace for as long as we have had workplaces. Worse, the ever-increasing speed of business, the economic slowdown and volatility we face due to Covid-19, as well as racial tensions and social inequality further exacerbate these emotions. Here's a little-known fact of business: mismanaged fear is responsible for almost all of the dysfunction that most organizations experience. While fear can drive short-term results, it does so at the cost of high employee burnout and turnover. It also undermines long-term business performance. But we can't eradicate it entirely; it is inherent to the human condition. Winning organizations aren't fear-free; they know how to transform that negative energy into opportunities for learning and growth. They create resilient cultures of unfear.In this timely and essential guide, McKinsey alumni Gaurav Bhatnagar and Mark Minukas present a proven approach to workplace anxiety that reduces stress, boosts well-being, and overcomes blocks that get in the way of success. It begins with changing our relationship with fear, and then developing strategies that improve outlook and performance, leading to greater profits, sustainable growth, and personal rewards. It's only possible with a culture of unfear.
All the SAT math problem-solving practice you'll need!Achieve your highest score with 500 SAT Math Questions to Know by Test Day, Third Edition. This book is packed with the latest SAT style questions covering all the essential math topics you'll see on the exam, accompanied by answers and detailed explanations for clarity. It's the perfect way to sharpen your skills and build your confidence for test day.Organized by subject for easy reference, 500 Math Questions to Know by Test Day provides excellent practice to help you make the most of your review time. With small bits of information presented for quick and easy review, this essential study guide is helpful for all types of students, whether you're looking for a thorough refresh of topics or need extra help understanding specific question types.Features:500 SAT math questions and answers organized by subjectBonus 20-question diagnostic quiz tests your knowledge upfront on different SAT math topicsWritten to parallel the topics and format of the latest SAT math questionsThorough answer explanations with step-by-step solutionsIdeal and effective practice to help you build the skills you needInformation on test design includes test categories and question-typesSmall bits of practice make review simple, allowing you to go at your own pace and track your progress accordingly
All the SAT reading, writing and language practice you'll need!Achieve your highest score with 500 SAT Reading, Writing and Language Questions to Know by Test Day, Third Edition. This book is packed with the latest SAT style questions covering all the essential reading, writing and language topics you'll see on the exam, accompanied by answers and detailed explanations for clarity. It's the perfect way to sharpen your skills and build your confidence for test day.Organized by subject for easy reference, 500 SAT Reading, Writing and Language Questions to Know by Test Day provides excellent practice to help you make the most of your review time. With small bits of information presented for quick and easy review, this essential study guide is helpful for all types of students, whether you're looking for a thorough refresh of topics or need extra help understanding specific question types.Features:500 SAT reading, writing and language questions and answers organized by subjectWritten to parallel the topics and format of the latest SAT questionsAnswers accompanied by comprehensive explanationsIdeal and effective practice to help you build the skills you needSmall bits of practice make review simple, allowing you to go at your own pace and track your progress accordingly
Ace your courses and the USMLE with the go-to review guide-complete with critical concepts and fully updated practice questionsHistology and Cell Biology is designed and formatted in a way that helps you make the most of your time, whether you're studying this topic for the first time or reviewing for the USMLE. With this focused review you'll be able to pinpoint your weak areas, then improve your comprehension with learning aids designed to help you understand and retain even the most difficult material.This popular LANGE guide provides everything you need to know about the four basic tissues types, and organs and organ systems. Each chapter is devoted to a specific topic and includes learning aids, such as objectives highlighting significant facts and concepts; study questions directing students to facts commonly covered on exams; synopsis presented in outline form that reviews all the basic histology and related cell biology covered on exams; and multiple-choice practice questions written in USMLE format. This authoritative resource concludes with a diagnostic final exam, updated with longer, case-related stems that mimic the USMLE Step 1 exam.NEW: Thoroughly revised Q&ANEW: Completely updated text and practice questions to reflect current knowledgeNEW: Information added to each chapter regarding relevant pathology/clinical issuesGood Text for first year students, help understand and piece together professors' lecturesGreat Practice Q&A
The first detailed retrospective of the spread and management of COVID-19-and a blueprint for better management of the next major healthcare crisisFrom a team of global experts, Understanding Crisis in Critical Care describes the global spread of COVID-19 and analyzes how it was managed compared to other deadly epidemics, such as SARS and MERS. The book features contributors from across the world who dealt first-hand with COVID-19, making this a truly global retrospective on new global pandemics. Organized into three sections, the text covers critical care changes associated with crises, crises in pandemics, trauma, and crises in war and natural disasters. You'll learn how hospitals are transformed to accommodate surges in patients, while dealing with shortages in staffing, medications, mechanical ventilators, and personal protective equipment and get an invaluable look at how real-time critical decision were made during the height of the pandemic.This one-of-a-kind guide covers:. Working the frontlines. Antimicrobials versus Immunomodulators . Respiratory failure and mechanical ventilation . Repurposing therapies for COVID-19. Endocrinologic and cardiovascular Issues . Special Populations: pediatrics and immunocompromised patients . SARS, MERS, COVID-19, Ebola, Anthrax, Influenza. Traumatic brain and lung injury. Palliative care and bioethics. Psychiatric issues. Intensive care units under austere conditions. Terrorism (biological and chemical)
The most dynamic, comprehensive, and student-friendly text on the nature of microorganisms and the fascinating processes they employ in producing infections diseaseA Doody's Core TitleFor more than a quarter-of-a-century, this renowned text has helped readers develop a solid grasp of the significance of etiologic agents, the pathogenic processes, epidemiology, and the basis of therapy for infectious diseases. Now, with a NEW four-color design, the book is shorter and more assessable for students! Outstanding pedagogical elements are carried throughout this edition including:Over 400 outstanding images with hundreds of tables and illustrationsDetailed legends under the art so the reader can better understand what's occurring within the illustration, without having to flip back to the textClinical Cases with USMLE Style QuestionsMargin Notes identifying the "high-yield" must know content in each chapterBulleted Summaries that conclude each chapterSherris & Ryan's Medical Microbiology, Eighth Edition is divided into five parts:Part I opens with a chapter that explains the nature of infection and the infectious agents at the level of a general reader. The following four chapters give more detail on the immunologic, diagnostic, and epidemiologic nature of infection with minimal detail about the agents themselves.Parts II through V form the core of the text with chapters on the major viral, bacterial, fungal, and parasitic diseases, and each begins with its own chapters on basic biology, pathogenesis, and antimicrobial agents.Features and Learning Aids:57 chapters that simply and clearly describe the strains of viruses, bacteria, fungi, and parasites that can bring about infectious diseases (plus one online only chapter)Explanations of host-parasite relationship, dynamics of infection, and host responseA clinical case with USMLE-style questions concludes each chapter on the major viral, bacterial, fungal, and parasitic diseasesNumerous full-color photographs, tables, and illustrationsClinical Capsules cover the essence of the disease(s) caused by major pathogensChapter-ending case questions PLUS a collection of 100 practice questionsInnovative study aids including boxed narrative Overviews that open each disease-oriented chapter or major section, highlighted Margin Notes pointing out high-yield material for USMLE Step 1 preparation, bulleted lists of Key Conclusions at the end of each major section, a THINK ¿ APPLY feature that randomly inserts thought-provoking questions into the body of the text, and more.A set of tables that presents the microbes in context of the clinical infections they produce
Everything you need to pass the welding certification exams-fully updated for the latest advances!This thoroughly revised study guide helps you pass your licensing certification exams-including the AWS certification exam-and obtain your professional license. The book reviews the material that is most likely to appear on welding certification exams-from basic safety and cutting practices to different types of welding, including plasma arc, shielded-arc-metal, oxyacetylene, flux cored, gas metal, gas tungsten, brazing, soldering, and more.Written by a pair of industrial technology experts and experienced trainers, Welding Licensing Exam Study Guide, Second Edition covers key background topics such as metal identification, joints and positions, and blueprints. This up-to-date edition contains new coverage of plastic pipes and tubing as well as new methods of welding repair and maintenance. You will get over 800 accurate practice questions to help prepare for the exams.. Contains over 800 updated multiple choice and true/false practice exam questions. Clearly explains the material that appears on the AWS certification exams. Written by two industrial technology experts and experienced educators
The essential guide for preparing for the ASVAB - updated with the latest test changes and service informationThe Armed Services Vocational Aptitude Battery (ASVAB) is the required entrance exam for all branches of the U.S. Armed Forces. Sponsored by the Department of Defense and administered year-round, if you're one of the nearly one million people who take it each year, you know it's an important test. The scores are used to measure aptitude for a variety of careers in the military. They are also used to determine whether or not potential military recruits qualify for enlistment, and which military jobs are best for each recruit.McGraw Hill's ASVAB, Fifth Edition is the best guide to help you achieve complete exam readiness. Written by Janet Wall, a former key member of the Defense Department's ASVAB team and Commander's Award winner (USMEPCOM), this book includes reviews of all subjects tested and tips and strategies for answering specific question types. Four full-length sample exams modeled on the exam give you real test-taking experience, while additional support includes an answer key with explanations for every question, and the latest information about military careers, ASVAB testing, and the services.Features:4 full-length ASVAB practice testsThe latest information on changes to the CAT-ASVAB, the computer adaptive test and information about the PiCAT (not proctored) version of the testThorough review of all test subjects and topicsInsider strategies for the AFQT, the important ASVAB subtests that determine eligibility for enlistment and job training programsUpdated service information, including information about the new Space ProgramUpdated military enlistment and jobs informationApp with additional practice tests for each ASVAB subject area
Fully updated coverage of every topic on the latest version of the CompTIA Network+ examThis quick review, cram-style test preparation guide offers 100% coverage of all objectives for the current version of the challenging CompTIA Network+ exam. Written in the proven Passport format developed by training guru Mike Meyers, the book enables you to focus on specific topics, determine areas of need, and tailor an effective course for study.Meyers' CompTIA Network+ Certification Passport, Seventh Edition (Exam N10-008) contains contains expert guidance from networking experts who provide insightful tips and sound advice with an intensive focus on only what you need to know to pass the CompTIA Network+ Exam N10-008. The book provides practice questions and content review after each objective to help readers with exam mastery and exam Tips identify critical content to prepare for. Practice questions provide an accurate simulation of what to expect on the real test and provide in-depth answer explanations.Includes a 10% discount voucher coupon for any CompTIA exam, a $33 valueOnline content includes 200+ practice questions in the Total Tester exam engine, a new collection of Mike's favorite shareware and freeware networking utilities, and training videos
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