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Improve your business performance through digital transformationDigital transformation has become commonplace across public and private sector organizations, and yet most struggle to achieve tangible results from it. Many make avoidable mistakes or fall into simple traps along the way. Written by a team of global digital transformation thought leaders, Hacking Digital provides practical advice and information that you need to successfully transform your organization. Hacking Digital is organized into six easy-to-follow sections:. Initiating Your Digital Transformation. Setting Up the Right Organizational Dynamics . Working with the Outside World. Creating Value in New Ways. Leading People and Organizations. Anchoring and Sustaining PerformanceHow do you create a sense of urgency? How do you set up digital governance? How do you create successful digital offerings? How do you manage the relationship between digital transformation and IT? How do you scale digital initiatives?Hacking Digital answers these and many other questions you need to transform your organization and seize a competitive edge for years to come. www.hackingdigital.org

Generate double-digit returns and seize the competitive edge with smart, savvy capital allocationThe strategic deployment of capital is one of the most effective ways to create long-term value. But how much do you know about what your organization spends capital on or the timing of that capital deployment? This kind of knowledge can make the difference between organizational success and failure. Capital Allocation provides the tools, processes, strategies, and insights you need to add more value to your company. Examining the various alternatives at your disposal regarding the deployment of excess capital, David Giroux, Chief Investment Officer for Equities and Multi-Asset at T. Rowe Price, covers the entire gamut of capital allocation issues, including optimizing capital structure, capital allocation alternatives, M&A, and special situations.Giroux uses academic research, personal experience, and uncomplicated mathematics to illuminate the principles, strategies, and processes that can create long-term shareholder wealth. He provides case studies from Kodak, Comcast, Thermo Fisher Scientific, Danaher, GE, and others showing how capital allocation has-and hasn't-worked in real-life situations. And he shows how to use capital allocation to head off possible activist investors.Some textbooks touch on the concept of capital allocation, but none examines the subject as practically or thoroughly as this book. Capital Allocation offers everything you need to know for deploying capital wisely to outperform your competitors over the long term.

Stop satisfying your customers - and start impressing them - using the strategies of Apple, Costco, Disney, and other industry dominators.If you're aspiring to satisfy your customers, then you're aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business.Renowned customer experience expert Jon Picoult takes you on a mesmerizing journey, showing how customer loyalty is as much about shaping people's memories as it is about shaping their experiences.Through captivating stories and eye-opening studies, Picoult explains the 12 breakthrough, psychology-based strategies that successful companies use to impress customers - leading them to become obsessed with the business's products and services, and to encourage others to do the same.Filled with actionable examples, you'll see how you can immediately apply these principles to turn more sales prospects into customers, and more customers into raving fans. Picoult even demonstrates how business leaders can use the very same principles to strengthen employee engagement and loyalty.Turn your organization's customer experience into its greatest competitive advantage, by applying the simple but profound lessons in From Obsessed to Impressed.

Study smarter and stay on top of your discrete mathematics course with the bestselling Schaum's Outline-now with the NEW Schaum's app and website! Schaum's Outline of Discrete Mathematics, Fourth Edition is the go-to study guide for more than 115,000 math majors and first- and second-year university students taking basic computer science courses. With an outline format that facilitates quick and easy review, Schaum's Outline of Discrete Mathematics, Fourth Edition helps you understand basic concepts and get the extra practice you need to excel in these courses.Coverage includes set theory; relations; functions and algorithms; logic and propositional calculus; techniques of counting; advanced counting techniques, recursion; probability; graph theory; directed graphs; binary trees; properties of the integers; languages, automata, machines; finite state machines and Turning machines; ordered sets and lattices, and Boolean algebra.Features . NEW to this edition: the new Schaum's app and website!. NEW to this edition: 20 NEW problem-solving videos online. 467 solved problems, and hundreds of additional practice problems. Outline format to provide a concise guide to the standard college course in discrete mathematics. Clear, concise explanations of discrete mathematics concepts. Expanded coverage of logic, the rules of inference and basic types of proofs in mathematical reasoning. Increased emphasis on discrete probability and aspects of probability theory, and greater accessibility to counting techniques.. Logic chapter emphasizes the IF-THEN and IF-THEN-ELSE sequencing that occurs in computer programming. Computer arithmetic chapter covers binary and hexagon addition and multiplication. Cryptology chapter includes substitution and RSA method. Supports these major texts: Discrete Mathematics and Its Applications (Rosen), and Discrete Mathematics (Epp). Appropriate for the following courses: Introductory Discrete Mathematics and Discrete Mathematics

A groundbreaking guide to ensuring quality assurance in the movement toward competency-based medical educationUnderstanding Assessment in Medical Education through Quality Assurance compiles and shares best practices from leading programs from around the globe. Authoritative approaches and processes that have been tested and refined show how to implement quality assurance of written and performance-based assessments in medical education while maintaining regulatory standards. Leading figures in the medical world on this issue, the authors provide specific suggestions and showcase how their methods can be implemented with representative case studies. Medical educators and their students will benefit from this suite of evidence-based QA processes that they can immediately put into action for monitoring and ensuring continuous quality improvement.Understanding Assessment in Medical Education through Quality Assurance:Addresses a key gap in the literature by offering an international confluence of best practices in relation to quality assurance of assessment, both within academic institutions and at national and international accreditation levelsProvides insight into international best practice through illuminating case studiesAddresses performance-based, workplace-based, and programmatic assessmentOutlines the role of technology in the quality assurance of assessment processesExplores ethical considerations and health and safety issues that impact standardization of QA processes

A definitive guide to energy systems engineering-thoroughly updated for the latest technologiesThis up-to-date guide clearly explains the design, evaluation, and environmental impact of both conventional and sustainable energy systems. Fully revised for the latest technologies and data, the book features comprehensive coverage of all types of energy systems, from fossil fuels and nuclear energy to solar, wind, biofuels, and energy systems for transportation. Energy Systems Engineering Evaluation and Implementation, Fourth Edition, clearly explains how each technology works and discusses benefits and liabilities. Brand-new chapters cover energy efficiency and conversion and emerging technologies such as small-scale hydropower, geothermal, and effluent thermal energy recovery systems. New case studies provide examples of heat and power microgrid systems, waste-to-energy conversion, biomass energy conversion, and wastewater methane generation.Offers a technology-neutral, portfolio approach to energy systems optionsEmphasizes CO2 issues and abatement, including carbon sequestrationWritten by a team of recognized academics and energy experts

Learn and apply heat and mass transfer principles to real-world chemical engineering problemsThis hands-on textbook provides a concept-based introduction to heat and mass transfer procedures and lays out the foundation to practical applications in a broad range of fields relevant to chemical and biochemical processing.Written by a recognized academic and experienced author, Heat and Mass Transfer for Chemical Engineers: Principles and Applications contains comprehensive discussions on conductive and diffusive processes and the engineering correlations between momentum, heat, and mass transfer. Readers will get Mathematica workbooks that facilitate calculations and explore trends. The book refers extensively to Perry's Chemical Engineers' Handbook, Ninth Edition for data and correlations.Coverage includes:Introduction to heat and mass transferThermal conductivitySteady-state, one-dimensional heat conductionCombined conductive and convective heat transferMultidimensional and transient heat conductionConvective heat transferThermal design of heat exchangersFick's law and diffusivityOne-dimensional, multi-dimensional, and transient diffusionConvective mass transferDesign of packed gas absorption and stripping columnsMulticomponent diffusion and coupled mass transfer processesMass transfer with chemical reaction

An indispensable guide to thriving in a challenging sales environmentAs a sales professional, you know that it's harder to sell in tough times-whether it's a recession, industry-wide challenge, or global pandemic. You may also have noticed that some salespeople and managers not only survive, but thrive through tough times. How do they do it? What do they do to thrive through adversity?Paul Reilly explains it all in Selling Through Tough Times: Customers buy differently in tough times, so salespeople need to sell differently in tough times. In this eye-opening and indispensable guide, he shows how to develop the right mindset and adapt your skills to prevail in even the most challenging selling climate. His plan includes both immediate, hands-on action plans (including six Daily Mental Flex activities) as well as longer-range strategies to ensure you (and your team) never get caught on the back foot again.While the principals of selling are constant, Reilly demonstrates how changing your tactics in tough times will not only help you through current difficulties, but help you emerge stronger. You'll discover how to redefine value in customer terms, reposition products and services, and how to employ different persuasion tactics. You'll also learn how to select and pursue the right opportunities, win more deals, and-crucially-protect profit by embracing the "tough timers" mental attitude.Tough times are inevitable and often unpredictable. But in Selling Through Tough Times, you'll find the tools and mindset you need to power through them-and come out on top.

Capitalize on the booming $1 trillion corporate loan market-a fully updated edition of the industry standard by the LSTAThis new edition of The Handbook of Loan Syndications and Trading addresses radical changes to the lending landscape caused by the global financial crisis. In addition to more than approximately $1.2 trillion of leveraged loans outstanding, the market has seen increased diversification of lenders, and today's market is dominated by CLOs, debt funds, and other institutional investors-all of which are covered in depth. New and revised topics include:Direct Lending (aka, shadow banking)Growth of the middle marketDevelopments in acquisition finance and the role of the sponsorDeal term trends and the growth of aggressive lending termsThe global financial crisis and its after effectsGreen loans and sustainability financeTransition away from LIBOR to replacement rate - SOFRFintech and BlockchainThe Handbook of Loan Syndications and Trading, Second Edition delivers everything you need to know about the booming U.S. corporate loan market. It provides expert analysis and insights on virtually every key aspect of this financial market, while bringing you completely up to date on the many changes in your profession over the past decade.

Drive long-term business results by empowering every employee at every level to become a skilled and effective frontline decision makerToday, the pace of change is so great that no company can afford to wait to respond to new developments. You need nimble and creative problem solving, and the most intelligent and efficient decision-making doesn't come from the top-it comes from your employees on the front lines who interact with customers and can see and respond to the shifting landscape before anyone else.The leaders whose organizations are best able to innovate solutions, win customers, and boost profits during this era of rapid change are the ones who realize that everyone-from the CEO down to the frontline employee-is a leader, capitalize on that knowledge, and use it to grow. In this book, Eric Strafel draws on 20 years of experience as a top executive at Fortune 500 companies to show you how to decentralize and democratize decision-making through every level of the workforce, while ensuring that the company stays aligned, that each employee understands the company's underlying purpose, and that everyone works toward the same goal. Learn how to:leverage frontline leadership to improve corporate agilitypartner with customers and with frontline employees to maximize internal innovation and deliver solutionscultivate a diverse, inclusive, and equitable culture that values each employeecreate a highly engaged, empowered, and energized workforce in every departmentequip the company to break through barriers, overcome plateaus, and scaleEffective leadership isn't about what you can achieve-it's about what you can help others achieve. Make the switch from an antiquated top-down leadership style to a flatter, more nimble system in which every employee behaves and is treated like a leader.The Frontline CEO delivers the knowledge, strategies, and tactics you need to drive sustainable growth while creating a positive impact in the lives of your employees and community.

Pass the Surgical Technology Certification (CST) exam with ease! Featuring more than 1,700 Q&As, online practice tests, and summaries of important points for each chapter, this valuable resource provides the most complete review available for the surgical technology certification (CST) exam. The book is divided into six core sections to facilitate more effective studying and review. LANGE Q&A Surgical Technology Examination, Eighth Edition includes detailed answer explanations and covers all major areas of the surgical technology curriculum. This is an essential resource for students preparing for the certification exam as well as surgical technologists looking for the latest information on specific procedures such as orthopedics, plastic surgery, and emergency procedures.1,700+ exam-style questions with detailed answer explanations prepare you for what you will actually see on the examOnline practice tests help you assess your knowledge and hone your test-taking skillsOrganized into six core sections for the most effective study possible: Fundamental Knowledge, Infection Control, Concepts of Patient Care, Preoperative Preparation, Intraoperative and Postoperative Procedures, and Technology in the Operating Room Chapter synopses summarize key topics, terms, and objectives in quick-read bulleted textThorough coverage of cutting-edge topics such as robotics and endoscopic surgeryIdeal for use during coursework and for intensive exam preparation

The new, game-changing way to build a "cognitive brand" that connects with your customers in the deepest, most meaningful waysSuccessful marketing is all about unlocking the door to peoples' thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever. In Branding Between the Ears, world-renowned, marketing thought leader, Sandeep Dayal, shows you how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer minds, and create effective marketing strategies to build the kind of loyalty that fuels today's brand giants. Dayal reveals that most successful cognitive brands are architected around three questions consumers ask themselves:. Does this brand give me good vibes? . Does what this brand says make sense to me? . Will I be happier if I buy this brand? These three factors, good brand vibes, brand sense and brand resolve are the hidden mantra for designing empathetic brands that push customers off the fence of indecision and indifference to fully engage with and inevitably buy them. Branding Between the Ears reveals paradigm shifts in building and executing brands that are informed by a burgeoning body of research in brain sciences, and offers a better way to make brands that not just stand out, but connect with consumers and embed in their thoughts inexorably to drive choice.Dayal is the marketing thought leader who predicted that "consumer collaboration" would be the key factor in winning people's trust online and giving consumers control over their personal information would be central to gaining their trust-issues that are unfolding today. Now, with Branding Between the Ears he provides equally prescient principles and new ideas for gaining the competitive edge in a largely uncertain future and winning with cognitive power brands.

The most comprehensive textbook available on therapeutic modalities in rehabilitation-enhanced by a full-color presentation and numerous case studiesThis practically oriented guide presents the basic science and current best available evidence for each type of therapeutic modality used in physical rehabilitation. Here, clinicians will find the information needed to determine which modality will be most effective in a given situation to achieve optimal patient outcomes. Each chapter examines the physiologic basis for use, clinical applications, specific techniques of application through the use of related laboratory activities, and relevant individual case studies for each therapeutic modality.Therapeutic Modalities in Rehabilitation, Sixth Edition is divided into six parts:Part 1: Foundations of Therapeutic Modalities examines the scientific basis for using therapeutic modalities, classifies the modalities according to the type of energy each uses, and includes guidelines for selecting the most appropriate modalities for managing pain and for use in different phases of the healing process.Part II: Electrical Energy Modalities discusses the principles of electricity, components of electrical and electrotherapeutic currents, treatment parameters, physiological responses to electrical current, iontophoresis, and biofeedback.Part III: Thermal Energy Modalities focuses on modalities which produce a change in tissue temperatures through conduction and convection including thermotherapy and cryotherapy.Part IV: Sound Energy Modalities covers modalities that utilize acoustic energy to produce a therapeutic effect, including therapeutic ultrasound and extracorporeal shockwave therapy. Biologic effects and clinical applications are also discussed.Part V: Electromagnetic Energy Modalities examines diathermy, as well as photobiomodulation (light therapy) treatment techniques and protocols.Part VI: Mechanical Energy Modalities includes chapters on traction, intermittent pneumatic compression, therapeutic massage and vibration.Presented in full color, the text is enhanced by valuable learning aids, including chapter objectives and summaries, figures and tables, clinical decision-making exercises, review questions, instructional videos, a glossary of key terms in each chapter, up-to-date references, case studies, lab activities, and appendices.

An AARP Work and Jobs Expert provides a road map to success for older workers navigating a post-pandemic workplaceWhen the coronavirus pandemic upended the US economy, many older workers lost their jobs and saw their retirement accounts take a hit. Those who remain employed are grappling with a new way of working: remotely from home, sometimes in isolation, facing daunting technological and social challenges. If you're over 50, this must-have career guide will not only show you how to navigate this new normal, it will empower you to take control of your professional and economic future-with hope, confidence, and optimism.In this book, Kerry Hannon-a leading authority and strategist who has spent three decades covering all aspects of business, careers, personal finance, and retirement-offers advice, guidance, and concrete action steps that will enable older workers to succeed in the workplace and prepare for a financially secure retirement. It features inspiring case studies of how workers over 50 have successfully pivoted and thrived. It identifies the jobs that will be in demand in the post-pandemic economy, as well as leading companies providing new opportunities for older workers in a variety of fields. An essential resource for full-time employees, freelancers, entrepreneurs, and small-business owners alike, In Control at 50+ will show you the way to a brighter professional and financial future.

A user-friendly, concept-first approach to ESL helps you learn to read, write and speak English quickly and easilyAs part of our new Must Know series, Must Know High School ESL makes sure what you really need to know is clear up-front. Rather than starting with goals to be met like other study guides, chapters begin with the must know ideas, or concepts. The chapter then shows you how these important concepts will help you succeed in your studies.Written by an expert ESL educator with decades of experience, Must Know High School ESL provides useful examples to help explain and clarify each topic, then follows up with more challenging aspects and exceptions to any rules. Every chapter closes with reinforcing exercises to help you get the practice you need and the confidence you want. With a focus on the essentials and extensive, practical examples, Must Know High School ESL shows you that understanding the must-know concepts can help you speak, read and write English quickly and painlessly.Features:Focused, must-know content approach helps you learn quickly and easilyExtensive, practical examples drive home essential topics250 real-life practice questions instill confidence and reinforce comprehensionA conversational writing style and engaging IRL (In Real Life) and BTW (By the Way) sidebarsExtensive audio to help you improve listening skills and comprehensionBonus app: Includes 100 flashcards to reinforce conceptsContent aligned to national standards

Realistic patient cases to help sharpen clinical decision-making skillsThe 60 cases in Case Files Pediatrics feature realistic clinical scenarios designed to help you enhance and hone your clinical decision-making skills. Each case includes an easy-to-understand discussion correlated to key concepts, definitions of key terms, clinical pearls, and Board-style review questions to reinforce learning. The format allows you to review a patient vignette and then explore/examine the case in a contextual, application-based manner. The book is ideal for both quick-access and slow and careful study.

Real-life cases sharpen your critical thinking skills for your clerkship and the shelf examThe 60 cases in Case Files Surgery feature realistic clinical scenarios designed to help you enhance and hone your clinical decision-making skills. Each case includes an easy-to-understand discussion correlated to key concepts, definitions of key terms, clinical pearls, and Board-style review questions to reinforce learning. The format allows you to review a patient vignette and then explore/examine the case in a contextual, application-based manner. The book is ideal for both quick-access and slow and careful study.Realistic cases are accompanied by questions that encourage you to think through the differential diagnosis and treatment optionsReal-life surgery cases with high-yield discussions aligned to clerkship guidelinesUSMLE-style review questions and clinical pearls accompany each casePrimer on how to approach clinical problems and think like an experienced doctor

Real-world communication strategies to help you break into the C-suite-and thrive when you arrive!With only 5.8% of CEO positions in the S&P 500 held by women, it's clear that there are more women who deserve a seat at the table than actually have one. In No Explanation Required!, Carol Sankar gives you the strategies you need to create the success you deserve-today. As founder of the global leadership firm, The Confidence Factor for Women, her goal is to ensure you deliver decisions and other communications with confidence-no "explanations" required!Loaded with real-life examples and backed by proprietary research, No Explanation Required! coaches you on how to speak up for yourself, stop debating your decisions, and eliminate "limiting" language. In example after example, it becomes clear how these too-frequent expressions ("I'm sorry," "Excuse me," "I'll get back to you") can strip you of your authority and credibility. With the tactics in No Explanation Required mastered, you'll be better equipped to stop explaining and start negotiating-for gender parity, better compensation, opportunities, and more.

Proven and practical strategies for success on the Math Skills section of the ACT-completely revised and updated for the latest version of the examThere are many comprehensive ACT prep books out there, but if you're looking to master specific skills and increase your score, Top 50 ACT Math Skills, Third Edition offers the most effective study strategy available. The first book of its kind to present the heart of each of the 50 most important ACT concepts, this essential guide provides exercises that show you exactly how each math concept is tested on the ACT. Written by a renowned educational counselor, this book was created specifically for visual learners, with small bits of information to aid in quick, concentrated study. Within each topic, solved problems of gradually increasing difficulty to help you build your problem-solving skills.Features:50 essential skills, each presented clearly on a two-page spread, offer quick targeted review; the content was created specifically for the visual learnerA pre-test designed to identify weaknesses in the critical math concepts on the ACT that students often struggle withVisually appealing, two- to four-page spreads with lessons that boost knowledge in the 50 essential skills, with step-by-step sample exercisesA post-test designed to track your progress in each specific skillA full answer key with helpful explanations2 extra tests online

Proven and practical strategies for success on the Math Skills section of the SAT-completely revised and updated for the latest version of the examThere are many comprehensive SAT prep books out there, but if you're looking to master specific skills and increase your score, Top 50 SAT Math Skills, Third Edition offers most effective study strategy available. The first book of its kind to present the heart of each of the 50 most important SAT concepts, this essential guide provides exercises that show you exactly how each math concept is tested on the SAT. Written by a renowned educational counselor, this book was created specifically for visual learners, with small bits of information to aid in quick, concentrated study. Within each topic, solved problems of gradually increasing difficulty help you build your problem-solving skills.Features:50 essential skills, each presented clearly on a two-page spread, offer quick targeted review; the content was created specifically for the visual learnerA pre-test designed to identify weaknesses in the critical math concepts on the SAT that students often struggle withVisually appealing, two- to four-page spreads with lessons that boost knowledge in the 50 essential skills, with step-by-step sample exercisesA post-test designed to track your progress in each specific skillA full answer key with helpful explanations2 extra tests online

Proven and practical strategies for success on the English, Reading and Science Skills sections of the ACT-completely revised & updated for the latest version of the examThere are many comprehensive ACT prep books out there, but if you are looking to master specific skills and increase your score, Top 50 ACT English, Reading, and Science Skills, Third Edition offers the most effective study strategy available. The first book of its kind to present the heart of each of the 50 most important ACT concepts, this essential guide provides exercises that show exactly how verbal, reading, and science concept are tested on the ACT. Written by a renowned educational counselor, this book was created specifically for visual learners, with small bits of information to aid in quick, concentrated study. Within each topic, solved problems of gradually increasing difficulty help you build your problem-solving skills.Features:50 essential skills, each presented clearly on a 2-page spread, offer quick targeted review; the content was created specifically for the visual learnerA pre-test designed to identify weaknesses in the critical reading, writing, and language concepts on the ACT that students often struggle withVisually appealing, two- to four-page spreads with lessons that boost knowledge in the 50 essential skills, with step-by-step sample exercisesA post-test designed to track your progress in each specific skillA full answer key with helpful explanations2 extra tests online

Up-to-date coverage of every topic on the CEH v11 examThis effective self-study guide covers 100% of the EC Council's Certified Ethical Hacker Version 11 exam objectives. The book discusses the latest ethical hacking tools, techniques, and exploits. Readers will find learning objectives at the beginning of each chapter, step-by-step exercises, exam tips, practice exam questions, and in-depth explanations. An integrated test preparation system based on proven pedagogy, CEH Certified Ethical Hacker All-in-One Exam Guide, Fifth Edition covers all five phases of ethical hacking: reconnaissance, gaining access, enumeration, maintaining access, and covering tracks. Readers will learn about malware, hacking Web applications and mobile platforms, cloud computing vulnerabilities, and more. Designed to help candidates pass the exam with ease, this authoritative resource also serves as an essential on-the-job reference.Complete coverage of all CEH v11 exam objectivesIncludes online access to the Total Tester customizable practice exam software containing 300 practice questionsWritten by an experienced educator with more than 20 years of experience in the field

Proven and practical strategies for success on the Reading, Writing and Language Skills sections of the SAT-completely revised and updated for the latest version of the examThere are many comprehensive SAT prep books out there, but if you are looking to master specific skills and increase your score, Top 50 SAT Reading, Writing & Language Skills, Third Edition offers the most effective study strategy. The first book of its kind to present the heart of each of the 50 most important SAT concepts, this essential guide provides exercises that show exactly how each reading, writing and language concepts are tested on the SAT. Written by a renowned educational counselor, this book was created specifically for visual learners, with small bits of information to aid in quick, concentrated study. Within each topic, solved problems of gradually increasing difficulty help you build your problem-solving skills.Features:50 essential skills, each presented clearly on a two-page spread, offer quick targeted review; the content was created specifically for the visual learnerA pre-test designed to identify weaknesses in the critical reading, writing, and language concepts on the SAT that students often struggle withVisually appealing, two- to four-page spreads with lessons that boost knowledge in the 50 essential skills, with step-by-step sample exercisesA post-test designed to track your progress in each specific skillA full answer key with helpful explanations2 extra tests online

The breakthrough marketing strategy today's leading companies are using to change consumer behavior and drive revenue to the bottom line Walmart, United Airlines, Jeep, and many other top companies are using the breakthrough strategy-one-to-one marketing-with amazing results, and now you can, too. An Audience of One walks you through the process of leveraging all the customer data you have at your disposal to generate and hold meaningful conversations with customers on an individual basis-all while fully respecting their privacy. Written by two of today's most renowned marketing minds, this groundbreaking guide teaches you:Key concepts of one-to-one marketingHow today's leading brands are leveraging one-to-one marketing to drive growthThe important role of privacy in a one-to-one marketing campaignHow to use one-to-one marketing ethically and properlyHow to address common consumer fears and concerns about privacyHow to calculate the return-on-investment of a one-to-one marketing campaignHow to create an Identity Graph which predicts consumer behaviorWhy the traditional sales funnel no longer works-and what to replace it withSurprising insights about the customer journey and how it can be leveraged to grow sales and revenuesHow to create consumer profiles without invading your customers' privacyAs a marketing professional, you enjoy access to a remarkable amount of data about each and every customer. An Audience of One provides the tools and techniques to get everything you can from this data, in an ethical way that benefits both you and your customers.

The most useful tool for reviewing mathematical methods for economics classes-now with more contentSchaum's Outline of Calculus for Business, Economics and Finance, Fourth Edition is the go-to study guide for help in economics courses, mirroring the courses in scope and sequence to help you understand basic concepts and get extra practice in topics like multivariable functions, exponential and logarithmic functions, and more. With an outline format that facilitates quick and easy review, Schaum's Outline of Calculus for Business, Economics and Finance, Fourth Edition supports the major bestselling textbooks in economics courses and is useful for a variety of classes, including Introduction to Economics, Economics, Econometrics, Microeconomics, Macroeconomics, Economics Theories, Mathematical Economics, Math for Economists and Math for Social Sciences. Chapters include Economic Applications of Graphs and Equations, The Derivative and the Rules of Differentiation, Calculus of Multivariable Functions, Exponential and Logarithmic Functions in Economics, Special Determinants and Matrices and Their Use in Economics, First-Order Differential Equations, and more.Features:NEW in this edition: Additional problems at the end of each chapterNEW in this edition: An additional chapter on sequences and seriesNEW in this edition: Two computer applications of Linear Programming in Excel710 fully solved problemsOutline format to provide a concise guide for study for standard college courses in mathematical economicsClear, concise explanations covers all course fundamentalsSupplements the major bestselling textbooks in economics coursesAppropriate for the following courses: Introduction to Economics, Economics, Econometrics, Microeconomics, Macroeconomics, Economics Theories, Mathematical Economics, Math for Economists, Math for Social Sciences

Study smarter and stay on top of your probability course with the bestselling Schaum's Outline-now with the NEW Schaum's app and website! Schaum's Outline of Probability, Third Edition is the go-to study guide for help in probability courses. It's ideal for undergrads, graduate students and professionals needing a tool for review. With an outline format that facilitates quick and easy review and mirrors the course in scope and sequence, this book helps you understand basic concepts and get the extra practice you need to excel in the course. Schaum's Outline of Probability, Third Edition supports the bestselling textbooks and is useful for a variety of classes, including Elementary Probability and Statistics, Data Analysis, Finite Mathematics, and many other courses.You'll find coverage on finite and countable sets, binomial coefficients, axioms of probability, conditional probability, expectation of a finite random variable, Poisson distribution, and probability of vectors and Stochastic matrices. Also included: finite Stochastic and tree diagrams, Chebyshev's inequality and the law of large numbers, calculations of binomial probabilities using normal approximation, and regular Markov processes and stationary state distributions.Features .NEW to this edition: the new Schaum's app and website!.NEW to this edition: 20 NEW problem-solving videos online.430 solved problems.Outline format to provide a concise guide to the standard college course in probability.Clear, concise explanations of probability concepts.Supports these major texts: Elementary Statistics: A Step by Step Approach (Bluman), Mathematics with Applications (Hungerford), and Discrete Mathematics and Its Applications (Rosen).Appropriate for the following courses: Elementary Probability and Statistics, Data Analysis, Finite Mathematics, Introduction to Mathematical Statistics, Mathematics for Biological Sciences, Introductory Statistics, Discrete Mathematics, Probability for Applied Science, and Introduction to Probability Theory

Study smarter and stay on top of your differential equations course with the bestselling Schaum's Outline-now with the NEW Schaum's app and website! Schaum's Outline of Differential Equations, Fifth Edition is the go-to study guide for all students of science who need to learn or refresh their knowledge of differential equations. With an outline format that facilitates quick and easy review and mirrors the course in scope and sequence, this book helps you understand basic concepts and get the extra practice you need to excel in the course. It supports the all major differential equations textbooks and is useful for study in Calculus (I, II, and III), Mathematical Modeling, Introductory Differential Equations and Differential Equations. Chapters include an Introduction to Modeling and Qualitative Methods, Classifications of First-Order Differential Equations, Linear Differential Equations, Variation of Parameters, Initial-Value Problems for Linear Differential Equations, Graphical and Numerical Methods for Solving First-Order Differential Equations, Solutions of Linear Differential Equations with Constant Coefficients by Laplace Transforms, and more.Features:NEW to this edition: the new Schaum's app and website!NEW CHAPTERS include Autonomous Differential Equations and Qualitative Methods; Eigenvalues and Eigenvectors; three chapters dealing with Solutions of Systems of Autonomous Equations via Eigenvalues and Eigenvectors (real and distinct, real and equal, and complex conjugate Eigenvalues)20 problem-solving videos online563 solved problemsOutline format provides a quick and easy review of differential equationsClear, concise explanations of differential equations conceptsHundreds of examples with explanations of key conceptsSupports all major textbooks for differential equations coursesAppropriate for the following courses: Calculus (I, II, and III), Mathematical Modeling, Introductory Differential Equations, and Differential Equations

Study smarter and stay on top of your calculus course with the bestselling Schaum's Outline-now with the NEW Schaum's app and website! Schaum's Outline of Calculus, Seventh Edition is the go-to study guide for hundreds of thousands of high school and college students enrolled in calculus courses-including Calculus, Calculus II, Calculus III, AP Calculus and Precalculus. With an outline format that facilitates quick and easy review, Schaum's Outline of Calculus, Seventh Edition helps you understand basic concepts and get the extra practice you need to excel in these courses. Chapters include Linear Coordinate Systems, Functions, Limits, Rules for Differentiating Functions, Law of the Mean, Inverse Trigonometric Functions, The Definite Integral, Space Vectors, Directional Derivatives, and much, much more.Features:NEW to this edition: the new Schaum's app and website!1,105 problems solved step by step30 problem-solving videos onlineOutline format supplies a concise guide to the standard college course in calculusClear, concise explanations covers all course fundamentalsHundreds of additional practice problemsSupports the major leading textbooks in calculusAppropriate for the following courses: Calculus I, Calculus II, Calculus III, AP Calculus, Precalculus

Realistic patient cases to help sharpen clinical decision-making skillsThe 60 cases in Case Files Obstetrics & Gynecology feature realistic clinical scenarios designed to help you enhance and hone your clinical decision-making skills. Each case includes an easy-to-understand discussion correlated to key concepts, definitions of key terms, clinical pearls, and Board-style review questions to reinforce learning. The format allows you to review a patient vignette and then explore/examine the case in a contextual, application-based manner. The book is ideal for both quick-access and slow and careful study.