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How one small tech company got smart about social media and became "e;China's new smartphone king"e; (CNN) In this exclusive inside look at the phenomenal rise of Xiaomi the new smartphone company that s giving Apple a run for their money cofounder Li Wanqiang shares the secrets behind the viral marketing techniques, R&D innovations, and user-driven excitement that turned a small tech start-up into a world-class player. You ll discover: How Xiaomi became the third largest smartphone maker in the world in just 4 years' time How the cofounders landed their first million users without spending a dime on advertising How Xiaomi used social media to build exceptional brand recognition and word-of-mouth momentum What every business can learn from Xiaomi's proven success in customer engagement, viral marketing, and cutting-edge product development Already an instant bestseller in China, Wanqiang's eye-opening book provides an exciting new business model for today s flatter, faster world of Internet marketing and user-inspired innovation. No matter how big or small your business, The Xiaomi Way can show you how to even the playing field, develop products people will love, spread the word through social media, and turn customers into passionate, lifelong fans. Includes a foreword by Lei Jun, Xiaomi CEO.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Concise, visual explanations of code provisions that apply to flood and tsunami loadsThis practical guide provides engineers with a visual overview of the code provisions to be used when designing structures to withstand floods and tsunamis. Free of complex and confusing explanations, Flood and Tsunami Loads: Time-Saving Methods Using the 2018 IBC and ASCE/SEI 7-16 utilizes helpful design aids, figures, and flowcharts to provide straightforward, start-to-finish instructions.Real-world examples are included to illustrate the application of each code provision, and companion online Excel spreadsheets can be used to accurately calculate loads.Contains step-by-step procedures for:Hydrostatic flood loadsHydrodynamic flood loadsWave loads due to floodingDebris impact loads due to floodingFlood load combinationsTsunami analysis proceduresHydrodynamic tsunami loadsDebris impact loads due to tsunamisTsunami load combinationsAnd much more

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Concise, visual explanations of code provisions that apply to rain, snow, and ice loadsThis practical guide provides engineers with a visual overview of the code provisions pertinent to rain, snow, and ice loads. Rain, Snow, and Ice Loads: Time-Saving Methods Using the 2018 IBC and ASCE/SEI 7-16 contains simplified, step-by-step procedures that can be applied to determine each load. Included are design aids, figures, flowcharts, and examples that clearly demonstrate each procedure. Companion online Excel spreadsheets can be used in practice to calculate loads accurately and efficiently.Contains step-by-step procedures for:Design rain loadsPonding instability and ponding loadsFlat roof snow loadsSloped roof snow loadsPartial snow loadsUnbalanced roof snow loadsDrift loads on lower roofs and adjacent structuresDrift loads adjacent to roof projections and parapetsSliding snow loadsRain-on-snow surcharge loadsSnow loads on open-frame equipment structuresIce loads due to freezing rain

A systematic approach to product design and safety from an engineering perspectiveThis new design guide focuses on product safety and engineering ethics for engineering students and technical professionals across many fields and industries. The book is written from the perspective of an active product-safety manager at a large and fast-paced designer, manufacturer, and worldwide distributor of mass-produced, innovative, and potentially hazardous consumer products.The book presents a holistic approach to product design and safety of those products. This approach is named Design for Product Safety (DFPS). DFPS strives to "design in" product safety characteristics early in the engineering process. Readers will receive a thorough discussion of the product-design process with a focus on the detailed Engineering Design, Development, and Testing Phase (EDDTP) presented. The book covers what safety is and is not, engineering ethics, product-safety concepts, hazard and risk, design considerations and guidance, the role of warnings and manuals, product-safety engineering tools, and post-sale surveillance for product-safety defects and subsequent recalls. .Written by an industry insider in an open and unbiased manner .Walks readers through the product-design process by focusing on critical concepts, application of safety-engineering methods, and the ethics that should be applied by both the engineer and the corporation .Addresses all aspects of the product system, including the product, the user, and the use environment .Includes case studies, examples, and side discussions

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.This effective self-study system delivers complete coverage of every topic on the AWS Certified Developer Associate Exam Take the challenging AWS Certified Developer Associate Exam with complete confidence using the comprehensive information contained in this test preparation guide. The book features hands-on exercises as well as "Notes," "Tips," and "Cautions" that provide real-world insight and call out potentially harmful situations. Designed to help you pass the exam with ease, this guide also serves as an ideal on-the-job reference.Written by a cloud computing expert, AWS Certified Developer Associate All-in-One Exam Guide (Exam DVA-C01) covers every subject on the exam and clearly explains how to create, deploy, migrate, monitor and debug cloud-native applications using AWS. To aid in self-study, each chapter includes "Exam Tips" that highlight key exam information, a chapter summary that serves as a quick review of the chapter's salient points, and end-of-chapter questions that simulate those on the live exam.. Online content includes 130 practice exam questions in the Total Tester exam engine. Contains best practices for building secure, reliable cloud-native applications. Written by an Amazon Web Services expert and experienced trainer

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.A no-nonsense guide to the fundamentals and applications of statistical signal processingIdeal for upper-undergraduate and graduate courses, this engineering textbook offers key signal analysis principles and uses and explains the necessary underlying mathematics. Coverage includes representation and approximation theory in vector spaces, the orthogonality principle, the least squares problem, minimum mean square estimation, and the Wiener-Hopf equation.Signal Analysis: A Concise Guide clearly explains linear systems and signals and the concepts behind them. The book covers matrix factorizations, optimal linear filter theory, classical and modern spectral estimation, adaptive filters, and processing of spatial arrays. You will also explore linear optima filters, eigrn decomposition methods, the singular value decomposition, adaptive linear filters, noise cancellation, and spectral estimation. . Includes exercises for computer implementation using MATLAB. Presents the core material in a succinct format. Written by a team of renowned academics with multiple teaching awards

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.A proven program to help you converse in English like a native speaker-now enhanced with extensive streaming audio recordingsConversando en inglés is a proven program that helps you develop fluency in English more easily and efficiently. Instead of long and tedious explanations of English grammar, you'll find at-a-glance diagrams, new vocabulary presented phonetically and grouped by topic, and dialogues based on everyday situations. Bolstered by practical exercises that help reinforce grammar, usage and vocabulary, Conversando en inglés will help you learn to converse using essential English conversational building blocks, including: Wish, Do, Does, Don't, Doesn't, Want to, Am, Is, and many more. The Premium 4th Edition is supported by extensive recordings of all dialogues and conversational models in the book, available as streaming audio via the unique McGraw-Hill Language Lab app.Converse in English like a native speaker with Conversando en inglés, Premium 4th Edition: . This proven program helps you develop fluency in English-without unnecessarily tedious explanations. At-a-glance diagrams and vocabulary presented phonetically and grouped by topic offer efficient, more logical learning. Dialogues based on everyday situations and practical exercises reinforce grammar and vocabulary. A final comprehensive exam and answer key helps you check your progress. Practice your English with extensive streaming audio recordings via the unique McGraw-Hill Language Lab app

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.This self-study guide delivers complete coverage of every topic on the 2019 version of the HCISPP examPrepare for the latest release of the Healthcare Information Security and Privacy Practitioner (HCISPP) exam using the detailed information contained in this effective resource. The book features learning objectives at the beginning of each chapter as well as exam tips, practice questions, and in-depth explanations. Designed to help you pass the rigorous exam with ease, the guide also serves as an ideal on-the-job reference.Written by a healthcare information security and privacy expert, HCISPP Healthcare Information Security and Privacy Practitioner All-in-One Certification Guide provides you with a full-spectrum overview of the diversity in healthcare organizations, technology, data, regulatory and compliance, risk management, and much more. The book aligns with the 2019 HCISPP Common Body of Knowledge (CBK) developed by the International Information Systems Security Certification Consortium (ISC)2.. Offers 100% coverage of every objective for the September 2019 release of the HCISSP exam. Includes online access to 250 practice exam questions in the Total Tester exam engine. Practice questions match the format, content, and tone of the actual exam

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The case-based approach you need to master the difficult topic of acid-base disturbances.Critical Concept Mastery books provide a broad overview of the topic, punctuated with specific cases-the most efficient and effective way of building understanding of the clinical application of medical concepts. Acid-Base Disturbance delivers approximately 75 cases that build and hone your knowledge and skills around double and triple acid-base disturbances. Didactic summaries of the key types and features of acid base disturbances are interspersed throughout the book.

The single best resource for learning how technology can make the nursing experience rewarding and successfulWith contributions from the world's top experts, Essentials of Nursing Informatics provides the information and insights readers need to manage and process data to improve healthcare. Topics include the use of computers to nursing administration, education, and research; electronic medical records and personal health records; coding; and government, clinical, and private sector system requirements. This revised and updated edition covers the latest changes in technology, administration, policy, and their effects on healthcare informatics in the U.S., and it brings readers up to date on computer systems, information theory, continuum of care information technology systems, educational applications, and research applications.This updated seventh edition of Essentials of Nursing Informatics covers:Nursing Informatics TechniquesSystem StandardsSystem Life CyclesInformatics Theory Standards-Foundations of Nursing InformaticsPolicies and Quality Measurement in Health CareNursing Practice ApplicationsAdvanced Applications for the 4th Nursing IT RevolutionResearch Applications

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.A single, practical source for vital adhesive and sealant informationHandbook of Adhesives and Sealants, Third Edition presents the what,how, and why behind making connections-be they permanent, temporary, fixed, or flexible. This thoroughly revised handbook covers polymeric adhesives and sealants that are used for joining or bonding a wide range of materials,including metals, plastics, composites, and elastomers. The book features real-life examples that illustrate hands-on applications and best practices. It is accessible to the novice, yet comprehensive enough for technical professionals. This handbook is the ideal desk-top reference for both end-users and formulators.This new edition reflects new materials (such as nanoparticles and biopolymers),cost-saving methods, up-to-date health and environmental standards, and detailed troubleshooting techniques. It provides detailed opportunities in new application and market areas.. Explains why materials and processes work and-more importantly-why they don't work . Connects core concepts to practical products and commercial applications. Enables readers to reduce time spent on trial and error development. Provides formulation fundamentals and optimization methods

Maximum retention in minimum time! Studying for the USMLE® Step 2 CK can be a race against time. This unique resource helps you beat the clock-and score big. Drawn from the perspectives of top students fresh from their course work, this rapid-fire resource distills the need-to-know, high-yield concepts and topics that will give you the edge on exam day. It's a valuable asset to help you study when time is limited. Featuring an accessible two-column "flashcard" Q&A format, Deja Review(TM) USMLE® Step 2 CK reinforces familiar material, while accelerating mastery of commonly tested topics. The Q&As help you efficiently absorb a large amount of pertinent information and streamlines study time by maximizing your down time, this is the ideal resource for completing a large number of questions in a limited amount of time. FEATURES. Provides a flashcard experience with the convenience of a book. USMLE®-style vignettes deliver review material in a board-simulating clinical presentation . Active recall questions allow you to understand, not just memorize, the subject matter . Clinical correlations of basic science help you gear up for coursework and board exams. Compact and easy to carry for on-the-spot studying

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The complete guide to MD-PhD success-with practical tips and insights from MD-PhD students, recent graduates, and practicing physician-scientists Whether you're a prospective or current MD-PhD student, The Essential MD-PhD Guide provides everything you need to choose the right program or succeed in your current program-and build a solid career in medicine. This unmatched resource guides you through the process of choosing a program, navigating the early years of medical school, selecting a research laboratory and PhD project, and making the transition between medical and graduate studies. It also provides invaluable guidance on choosing clinical rotations, residency programs, and fellowships that open doors to various career options. Co-written by current and past students and professors on the MD-PhD program advisory committee, it's filled with first-hand experiences and practical advice into what the program entails, its advantages and disadvantages, and considerations for selecting a program.

A quick-reference, highly visual guide to diagnosing and treating wounds What is the wound? How should this wound be treated? Those are the two questions every clinician must answer in every wound-care situation, so that's what this book focuses on. Essential Elements of Wound Diagnosis provides the facts you need to quickly and accurately diagnose wounds and plan both medical and wound management. It presents all information in a highly visual way: each spread features an image of the wound on the left-70 in total-and brief description of the wound, correct diagnosis, effective treatment, and common clinical setting situations on the right. Perfect for studying for exams/boards or working in a clinical setting, Essential Elements of Wound Diagnosis provides key information in quick, bulleted text, so you can find the answers you need quickly and easily.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The first text to provide comprehensive coverage of sickle cell disease with both a research and clinical focusCovering the genetic basis of the disease along with the most current work in gene editing, Sickle Cell Disease provides clinical features and diagnosis, as well as standards of therapy and future treatment options in children and adults. It explores rare and common cases, includes both domestic and internationally relevant topics, and covers psychosocial and supportive care. Free online updates available Providing the latest guidelines for patient care, Sickle Cell Disease covers cardiopulmonary complications, new gene editing/gene therapy, and information for investigators in life sciences and in pharmaceutical drug development space. With chapters written by a "who's who" in the world of sickle cell disease research and treatment, this unparalleled resource combines state-of-the-art clinical diagnosis, quality care, management, and the evolution of science in one volume for the first time ever.

Learn proven methods for unleashing creativity in any business, awaken the long dormant creativity in yourself-and every employeeIn a world that is dominated by analytical thinking, The Creator Mindset activates a long dormant part of the brain: creativity. This is the unexpected missing ingredient between where you are today and why you are not yet an industry leader of tomorrow.In his groundbreaking new book, innovation guru Nir Bashan shows you how to use creativity as a tool, in much the same way we use Excel spreadsheets and data analysis. He provides the knowledge, insight, and guidance for inspiring and training your company and employees into making creativity a part of everything they do. Organized into four sections-What Is the Creator Mindset?, Why the Creator Mindset and Why Now?, Using the Creator Mindset, and Sustaining Your Creator Mindset-The Creator Mindset helps you create an organizational culture where people overcome self-doubt, approach creativity from a "process" standpoint, and use creativity to solve problems.

Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.Imagine if you could generate and leverage hype for positive purposes-like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how. In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to:Attract attention from people that matterCreate a community of acolytes to further your causeCreate an atmosphere of curiosity and intrigueSell your message with the skill of masterCreate a step-by-step "manifesto"Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques-and illustrates his methods through stories of the world's most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk.Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the productREAL-LIFE CASES SHARPEN TOUR CRITICAL THINKING SKILLS FOR YOUR CLERKSHIP AND THE SHELF EXAMCase Files: Internal Medicine presents realistic clinical scenarios to enhance and hone your clinical decision-making skills. Sixty high-yield cases illustrate essential concepts in internal medicine. Each case includes an easy-to-understand discussion correlated to key concepts, definitions of key terms, clinical pearls, and board-style review questions to reinforce your learning. This updated sixth edition features a new format with bulleted summaries, shorter paragraphs, and clearer headings.New Cases on Metabolic Syndrome, Alcoholic Cirrhosis, Cushing Syndrome, Parkinson's Disease, Polycythemia Vera, and Opiate OverdoseRealistic internal medicine cases with high-yield discussions aligned to clerkship guidelinesUSMLE-style review questions and clinical pearls accompany each caseChallenge Questions help you assess your ability to integrate and apply your knowledgePrimer on how to approach clinical problems and think like an experienced doctor

This best-selling program gives music majors and minors a solid foundation in the theory of music. Music in Theory and Practice 10e strengthens musical intuition, builds technical skills, and helps gain interpretive insights. The goal of the content is to instruct readers on the practical application of knowledge. The analytical techniques presented are carefully designed to be clear, uncomplicated, and readily applicable to any repertoire. The two-volume format ensures exhaustive coverage and maximum support for students and faculty alike. Volume I serves as a general introduction to music theory while Volume II offers a survey of the theoretical underpinnings of musical styles and forms from Gregorian Chant through the present day. The supplemental instructor's materials provide clear-cut solutions to assignment materials. Music in Theory and Practice is a well-rounded program that integrates the various components of musical structure and makes them accessible to students at the undergraduate level.Resources available from the Connect Online Learning Center include printable versions of the Instructor's Manuals and Workbook Solutions Manuals, audio files, assignment templates compatible with Finale® Music Notation software, supplementary drill assignments, testing materials, and recordings. Audio files available for this edition of Music in Theory and Practice are identified throughout the texts and workbooks with the ¿ graphic.