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  • - A Semiotic Theory for Graphic Design
    av Steven (Professor of Design Skaggs
    561

    Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers.Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In FireSigns, Steven Skaggs offers the foundation for a semiotic theory of graphic design, exploring semiotic concepts from design and studio art perspectives and offering useful conceptual tools for practicing designers.Semiotics is the study of signs and significations; graphic design creates visual signs meant to create a certain effect in the mind (a "FireSign”). Skaggs provides a network of explicit concepts and terminology for a practice that has made implicit use of semiotics without knowing it. He offers an overview of the metaphysics of visual perception and the notion of visual entities, and, drawing on the pragmatic semiotics of the philosopher Charles Sanders Peirce, looks at visual experience as a product of the action of signs. He introduces three conceptual tools for analyzing works of graphic design—semantic profiles, the functional matrix, and the visual gamut—that allow visual "personality types” to emerge and enable a greater understanding of the range of possibilities for visual elements. Finally, he applies these tools to specific analyses of typography.

  • - Digital Prospects
    av Byung-Chul (Professor Han
    187

  • - What Science, Mathematics, and Logic Cannot Tell Us
    av Brooklyn College) Yanofsky & Noson S. (Professor
    331

  • - Essays in Dialogue with John Haugeland
     
    601

  • - Work, Welfare, and Creativity in the Neoliberal Age
    av Maurizio Lazzarato
    421

  • - From Participation to Interaction in Contemporary Art
     
    651

  • av Peter (IT University of Copenhagen) Sestoft
    421

    An updated, concise reference for the Java programming language, version 8.0, and essential parts of its class languages, offering more detail than a standard textbook. The third edition of Java Precisely provides a concise description of the Java programming language, version 8.0. It offers a quick reference for the reader who has already learned (or is learning) Java from a standard textbook and who wants to know the language in more detail. The book presents the entire Java programming language and essential parts of the class libraries: the collection classes, the input-output classes, the stream libraries and Java 8's facilities for parallel programming, and the functional interfaces used for that.Though written informally, the book describes the language in detail and offers many examples. For clarity, most of the general rules appear on left-hand pages with the relevant examples directly opposite on the right-hand pages. All examples are fragments of legal Java programs. The complete ready-to-run example programs are available on the book's website.This third edition adds material about functional parallel processing of arrays; default and static methods on interfaces; a brief description of the memory model and visibility across concurrent threads; lambda expressions, method reference expressions, and the related functional interfaces; and stream processing, including parallel programming and collectors.

  • - On Consciousness and the Integration of Modalities
    av Cyriel M.A. (Professor Pennartz
    601

    A neuroscientifically informed theory arguing that the core of qualitative conscious experience arises from the integration of sensory and cognitive modalities.

  • - Supervised Learning in Feedforward Artificial Neural Networks
    av Russell Reed & Robert J MarksII
    647

    This text presents an extensive and practical overview of almost every aspect of MLP (multilayer perceptrons) methodology, progressing from an initial discussion of what MLPs are and how they might be used to an in-depth examination of technical factors affecting performance.

  • - Software and Everyday Life
    av Martin (Senior Lecturer, Rob (National University of Ireland Maynooth) Kitchin & The University of Manchester) Dodge
    647

    An analysis of the ways that software creates new spatialities in everyday life, from supermarket checkout lines to airline flight paths.

  • av Steven J. (University of California Luck
    711

  • av Mark (California State University Balaguer
    217

  • - International Comparisons of Economic Growth
    av Dale W. (Harvard University) Jorgenson
    628,99

    This second volume of "Productivity" focuses on comparisons among industrialized countries. Although Germany and Japan are often portrayed as economic adversaries of the US, post-war experiences in these countries support policies that give priority to stimulating and rewarding capital formation.

  • av Eugene S. Ferguson
    481

    In this insightful and incisive essay, Eugene Ferguson demonstrates that good engineering is as much a matter of intuition and nonverbal thinking as of equations and computation. He argues that a system of engineering education that ignores nonverbal thinking will produce engineers who are dangerously ignorant of the many ways in which the real world differs from the mathematical models constructed in academic minds.

  • av Limor (The Hebrew University of Jerusalem) Shifman
    207

    Taking "Gangnam Style” seriously: what Internet memes can tell us about digital culture.In December 2012, the exuberant video "Gangnam Style” became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video—"Mitt Romney Style,” "NASA Johnson Style,” "Egyptian Style,” and many others. "Gangnam Style” (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience. In this book, Limor Shifman investigates Internet memes and what they tell us about digital culture. Shifman discusses a series of well-known Internet memes—including "Leave Britney Alone,” the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street's "We Are the 99 Percent.” She offers a novel definition of Internet memes: digital content units with common characteristics, created with awareness of each other, and circulated, imitated, and transformed via the Internet by many users. She differentiates memes from virals; analyzes what makes memes and virals successful; describes popular meme genres; discusses memes as new modes of political participation in democratic and nondemocratic regimes; and examines memes as agents of globalization. Memes, Shifman argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular. Internet memes may be entertaining, but in this book Limor Shifman makes a compelling argument for taking them seriously.

  • av Robert Cummins
    501

    In this provocative study, Robert Cummins takes on philosophers, both old and new, who pursue the question of mental representation as an abstraction, apart from the constraints of any particular theory or framework.

  • av University of the Arts London) Till & Jeremy (Head of Central Saint Martins
    307

    Polemics and reflections on how to bridge the gap between what architecture actually is and what architects want it to be.

  • - The Philosophy and Biology of Cognitive Ethology
    av Colin (Indiana University) Allen
    647

  • - Choosing Among Options
    av Jefferson W. (Massachusetts Institute of Technology) Tester
    1 247

    The second edition of a widely used textbook that explores energy resource options and technologies with a view toward achieving sustainability on local, national, and global scales.Human survival depends on a continuing supply of energy, but the need for ever-increasing amounts of it poses a dilemma: How can we find energy sources that are sustainable and ways to convert and utilize energy that are more efficient? This widely used textbook is designed for advanced undergraduate and graduate students as well as others who have an interest in exploring energy resource options and technologies with a view toward achieving sustainability on local, national, and global scales. It clearly presents the tradeoffs and uncertainties inherent in evaluating and choosing sound energy portfolios and provides a framework for assessing policy solutions.The second edition examines the broader aspects of energy use, including resource estimation, environmental effects, and economic evaluations; reviews the main energy sources of today and tomorrow, from fossil fuels and nuclear power to biomass, hydropower, and solar energy; treats energy carriers and energy storage, transmission, and distribution; addresses end-use patterns in the transportation, industrial, and building sectors; and considers synergistic complex systems. This new edition also offers updated statistical data and references; a new chapter on the complex interactions among energy, water, and land use; expanded coverage of renewable energy; and new color illustrations. Sustainable Energy addresses the challenges of making responsible energy choices for a more sustainable future.

  • - The Life of Buildings in Time
    av Mohsen (Dean Mostafavi
    437

    On Weathering illustrates the complex nature of the architectural project by taking into account its temporality, linking technical problems of maintenance and decay with a focused consideration of their philosophical and ethical implications.In a clear and direct account supplemented by many photographs commissioned for this book, Mostafavi and Leatherbarrow examine buildings and other projects from Alberti to Le Corbusier to show that the continual refinishing of the building by natural forces adds to, rather than detracts from, architectural meaning. Their central discovery, that weathering makes the "final" state of the construction necessarily indefinite, challenges the conventional notion of a building's completeness. By recognizing the inherent uncertainty and inevitability of weathering and by viewing the concept of weathering as a continuation of the building process rather than as a force antagonistic to it, the authors offer alternative readings of historical constructions and potential beginnings for new architectural projects.

  • - Nova Scotia College of Art and Design, 1968-1978
    av Garry Neill Kennedy
    347

    The long-awaited history of the art college that became an unlikely epicenter of the art world in the 1960s and 1970s. How did a small art college in Nova Scotia become the epicenter of art education—and to a large extent of the postmimimalist and conceptual art world itself—in the 1960s and 1970s? Like the unorthodox experiments and rich human resources that made Black Mountain College an improbable center of art a generation earlier, the activities and artists at Nova Scotia College of Art and Design (aka NSCAD) in the 1970s redefined the means and methods of art education and the shape of art far beyond Halifax.A partial list of visiting artists and faculty members at NSCAD would include Joseph Beuys, Sol LeWitt, Gerhard Richter, Dan Graham, Mel Bochner, Lucy Lippard, John Baldessari, Hans Haacke, Yvonne Rainer, Robert Frank, Jenny Holzer, Robert Morris, Eric Fischl, and Dara Birnbaum. Kasper Koenig and Benjamin Buchloh ran the NSCAD Press, publishing books by Hollis Frampton, Lawrence Weiner, Donald Judd, Daniel Buren, Michael Asher, Martha Rosler, and Michael Snow, among others. The Lithography Workshop produced early works by many of today's masters, including John Baldessari, Vito Acconci, and Claes Oldenburg. With The Last Art College, Garry Kennedy, the college's visionary president at the time, gives us the long-awaited documentary history of NSCAD during a formative era.From gallery openings to dance performances to visiting lectures to exhibitions to classroom projects, the book gives a rich historical and visual account of the school's activities, supplemented by details of specific events, reminiscences by faculty and students, accounts of artists' talks, and notes on memorable controversies.

  • - Things We Think With
     
    521

    Autobiographical essays, framed by two interpretive essays by the editor, describe the power of an object to evoke emotion and provoke thought: reflections on a cello, a laptop computer, a 1964 Ford Falcon, an apple, a mummy in a museum, and other "things-to-think-with."For Sherry Turkle, "We think with the objects we love; we love the objects we think with." In Evocative Objects, Turkle collects writings by scientists, humanists, artists, and designers that trace the power of everyday things. These essays reveal objects as emotional and intellectual companions that anchor memory, sustain relationships, and provoke new ideas.These days, scholars show new interest in the importance of the concrete. This volume's special contribution is its focus on everyday riches: the simplest of objects—an apple, a datebook, a laptop computer—are shown to bring philosophy down to earth. The poet contends, "No ideas but in things." The notion of evocative objects goes further: objects carry both ideas and passions. In our relations to things, thought and feeling are inseparable.Whether it's a student's beloved 1964 Ford Falcon (left behind for a station wagon and motherhood), or a cello that inspires a meditation on fatherhood, the intimate objects in this collection are used to reflect on larger themes—the role of objects in design and play, discipline and desire, history and exchange, mourning and memory, transition and passage, meditation and new vision.In the interest of enriching these connections, Turkle pairs each autobiographical essay with a text from philosophy, history, literature, or theory, creating juxtapositions at once playful and profound. So we have Howard Gardner's keyboards and Lev Vygotsky's hobbyhorses; William Mitchell's Melbourne train and Roland Barthes' pleasures of text; Joseph Cevetello's glucometer and Donna Haraway's cyborgs. Each essay is framed by images that are themselves evocative. Essays by Turkle begin and end the collection, inviting us to look more closely at the everyday objects of our lives, the familiar objects that drive our routines, hold our affections, and open out our world in unexpected ways.

  • av Santiago Ramon y Cajal
    331

    An anecdotal guide for the perplexed new investigator as well as a refreshing resource for the old pro, covering everything from valuable personality traits for an investigator to social factors conducive to scientific work.Santiago Ramón y Cajal was a mythic figure in science. Hailed as the father of modern anatomy and neurobiology, he was largely responsible for the modern conception of the brain. His groundbreaking works were New Ideas on the Structure of the Nervous System and Histology of the Nervous System in Man and Vertebrates. In addition to leaving a legacy of unparalleled scientific research, Cajal sought to educate the novice scientist about how science was done and how he thought it should be done. This recently rediscovered classic, first published in 1897, is an anecdotal guide for the perplexed new investigator as well as a refreshing resource for the old pro.Cajal was a pragmatist, aware of the pitfalls of being too idealistic—and he had a sense of humor, particularly evident in his diagnoses of various stereotypes of eccentric scientists. The book covers everything from valuable personality traits for an investigator to social factors conducive to scientific work.

  • - The Care and Feeding of Ideas
    av Norbert (Massachusetts Institute of Technology) Wiener
    297

    An insider's view of the history of discovery and invention.

  • av Harold D. Lasswell
    126

  • - The Poetics of Construction in Nineteenth and Twentieth Century Architecture
    av Kenneth Frampton
    677

    Composed of ten essays and an epilogue that trace the history of contemporary form as an evolving poetic of structure and construction, the book's analytical framework rests on Frampton's close readings of key French and German, and English sources from the eighteenth century to the present.Kenneth Frampton's long-awaited follow-up to his classic A Critical History of Modern Architecture is certain to influence any future debate on the evolution of modern architecture. Studies in Tectonic Culture is nothing less than a rethinking of the entire modern architectural tradition. The notion of tectonics as employed by Frampton—the focus on architecture as a constructional craft—constitutes a direct challenge to current mainstream thinking on the artistic limits of postmodernism, and suggests a convincing alternative. Indeed, Frampton argues, modern architecture is invariably as much about structure and construction as it is about space and abstract form.Composed of ten essays and an epilogue that trace the history of contemporary form as an evolving poetic of structure and construction, the book's analytical framework rests on Frampton's close readings of key French and German, and English sources from the eighteenth century to the present. He clarifies the various turns that structural engineering and tectonic imagination have taken in the work of such architects as Perret, Wright, Kahn, Scarpa, and Mies, and shows how both constructional form and material character were integral to an evolving architectural expression of their work. Frampton also demonstrates that the way in which these elements are articulated from one work to the next provides a basis upon which to evaluate the works as a whole. This is especially evident in his consideration of the work of Perret, Mies, and Kahn and the continuities in their thought and attitudes that linked them to the past.Frampton considers the conscious cultivation of the tectonic tradition in architecture as an essential element in the future development of architectural form, casting a critical new light on the entire issue of modernity and on the place of much work that has passed as "avant-garde."A copublication of the Graham Foundation for Advanced Studies and The MIT Press.

  • - Past, Present, Future
     
    137

    The first major American publication on this important contemporary sculptor.Anish Kapoor is one of a highly inventive generation of sculptors who emerged in London in the early 1980s. Since then he has created a remarkable body of work that blends a modernist sense of pure materiality with a fascination for the manipulation of form and the perception of space. This book—the first major American publication on Kapoor's work—surveys his work since 1979, with a focus on sculptures and installations made since the early 1990s. With more than ninety color images of these ambitious and complex works, three original essays, an extended interview with Kapoor, and selections from his sketchbooks, this book confirms Anish Kapoor's place as one of the most remarkable sculptors working today. Kapoor's work has evolved into an abstract and perceptually complex elaboration of the sculptural object as at once monumental and evanescent, physical and ethereal—as in his famous Cloud Gate (2004) in Chicago's Millennium Park. The works in Anish Kapoor include such striking works as Past, Present, Future (2006), 1000 Names (1979-1980) and When I Am Pregnant (1992). This book, which accompanies an exhibition at Boston's Institute of Contemporary Art, offers American readers a long-overdue opportunity to consider the extraordinary clarity, subtlety, and power of Kapoor's art.

  • - Texts and Interviews 1977-1985
    av Felix Guattari
    251

    A new, expanded, and reorganized edition of a collection of texts that present a fuller scope to Guattari's thinking from 1977 to 1985.This new edition of Soft Subversions expands, reorganizes, and develops the original 1996 publication, offering a carefully organized arrangement of essays, interviews, and short texts that present a fuller scope to Guattari's thinking from 1977 to 1985. This period encompasses what Guattari himself called the "Winter Years” of the early 1980s—the ascent of the Right, the spread of environmental catastrophe, the rise of a disillusioned youth with diminished prospects for career and future, and the establishment of a postmodernist ideology that offered solutions toward adaptation rather than change—a period with discernible echoes twenty years later. Following Semiotext(e)'s release last season of the new, expanded edition of Chaosophy: Texts and Interviews 1972-1977, this book makes Guattari's central ideas and concepts fully available in the format that had been best suited to Guattari's temperament: the guerrilla-styled intervention of the short essay and interactive dialogue. This edition includes such previously unpublished, substantive texts as "Institutional Intervention” and "About Schools,” along with new translations of "War, Crisis, or Life” and "The Nuclear State,” interviews and essays on a range of topics including adolescence and Italy, dream analysis and schizo-analysis, Marcel Proust and Jimmy Carter, as well as invaluable autobiographical documents such as "I Am an Idea-Thief” and "So What.”

  • av Slavoj (Professor Zizek
    381

    In Zizek's long-awaited magnum opus, he theorizes the "parallax gap" in the ontological, the scientific, and the political—and rehabilitates dialectical materialism.The Parallax View is Slavoj Zizek's most substantial theoretical work to appear in many years; Zizek himself describes it as his magnum opus. Parallax can be defined as the apparent displacement of an object, caused by a change in observational position. Zizek is interested in the "parallax gap" separating two points between which no synthesis or mediation is possible, linked by an "impossible short circuit" of levels that can never meet. From this consideration of parallax, Zizek begins a rehabilitation of dialectical materialism.Modes of parallax can be seen in different domains of today's theory, from the wave-particle duality in quantum physics to the parallax of the unconscious in Freudian psychoanalysis between interpretations of the formation of the unconscious and theories of drives. In The Parallax View, Zizek, with his usual astonishing erudition, focuses on three main modes of parallax: the ontological difference, the ultimate parallax that conditions our very access to reality; the scientific parallax, the irreducible gap between the phenomenal experience of reality and its scientific explanation, which reaches its apogee in today's brain sciences (according to which "nobody is home" in the skull, just stacks of brain meat—a condition Zizek calls "the unbearable lightness of being no one"); and the political parallax, the social antagonism that allows for no common ground. Between his discussions of these three modes, Zizek offers interludes that deal with more specific topics—including an ethical act in a novel by Henry James and anti-anti-Semitism.The Parallax View not only expands Zizek's Lacanian-Hegelian approach to new domains (notably cognitive brain sciences) but also provides the systematic exposition of the conceptual framework that underlies his entire work. Philosophical and theological analysis, detailed readings of literature, cinema, and music coexist with lively anecdotes and obscene jokes.

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