Böcker utgivna av Palgrave USA

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success.

The first study dedicated to the relationship between Alexander Pope and George Berkeley, this book undertakes a comparative reading of their work on the visual environment, economics and providence, challenging current ideas of the relationship between poetry and philosophy in early eighteenth-century Britain.

This book examines these issues, concluding that the success of regional trading arrangements in enforcing good trade policies depends on the quality of the regional agreement and its implementation - simple free trade area is unlikely to be sustainable in the long-run without firm commitments of members to deeper integration.

China and India have both received a great amount of focus from the foreign investors. China made rapid progress in the manufacture of high technology products, whilst India progressed in the development of high technology.

This fascinating new study by Mark Asquith offers an original approach to Hardy's art as a novelist and entirely new readings of certain musical scenes in Hardy's works.

This book outlines the influences on the evolution of international banking and analyses trade and investment in the international banking industry, covering cross-border trade in banking services, foreign direct investment by banks, international financial centres, capital movements, and competition between banks.

Sister stories are rare compared with images of celebrity sisters and 'sisterhood'. Sisters talk passionately about how their closeness and distance affects the power-balance between them. Sistering was nominated for the British Sociological Association's 2003 Philip Abrams Prize.

Popular Spanish Film Under Franco is the first book of its kind to analyze cinematic comedy during the initial two decades of Francisco Franco's dictatorship. Its cultural studies approach - combining Gramsci, de Certeau and Bakhtin - interrogates the ambiguous nature of subversion and challenges common assumptions concerning post-war Spanish film.

Instead of endless crime prevention programs through 'social engineering', policy makers could pay more attention to sociological insights concerning responsibility, obligations and collective identities.

When the United States and Britain invaded Iraq in 2003 it seemed as if they also tore up the fabric of global governance of the world economy.

By considering a range of countries - China, Taiwan and South Korea, South Africa, Brazil and Turkey - it makes a substantive contribution to the understanding of the diffusion of management methods, the role of the state in employee relations, the nature of trade unionism and the impact of social structure on production relations.

Despite the huge expansion in consumer credit in the last 25 years there are very few texts describing the operation of consumer credit markets.

This book is an exploration of the processes of change in English language teaching. Part II focuses on implementing change and looks at key implementation strategies and systemic and behavioural change, before introducing a new interpersonal model of change.

The current state of knowledge of African American language is examined from a broad, multidisciplinary perspective that includes its structure, history, social role and educational implications, as well as the linguistic scholarship from which it derives, as a case study of language planning.

The authors examine the continuing poor relationship between boys and the study of foreign languages. Framed by discussion of gender socialization, gendered curriculum practices and cultural narratives about boys and schooling, the core of the book is constructed by boys themselves.

Opening with a discussion of the key issues of globalization, migration, multiculturalism, multilingualism and global cities, David Block then turns to four detailed case studies: East Asian students living and working in London;

In the study of entrepreneurship there has been little interaction between economic theory and history. It examines the ways theory and historical evidence can be linked, how economic theory can contribute to improving the historical interpretation of entrepreneurship, and significant thematic aspects of the history of entrepreneurship.

Looking at anti-apartheid as part of the history of present global politics, this book provides the first comparative analysis of different sections of the transnational anti-apartheid movement. The author emphasizes the importance of a historical perspective on political cultures, social movements, and global civil society.

The technological revolution in shipbuilding in the early twentieth century had a great impact on the military, industrial, commercial worlds. Matsumoto focuses on the relationship between this revolution and the structure and function of 'technology gatekeepers' during the transfer of marine science and technology from Britain to Japan.

Challenging the view of religious reforms and ideas imposed by male authorities upon women, this study argues instead that women, Catholic and Calvinist, lay and monastic, were deeply involved in the culture, meanings and development of contemporary religious practices.

Financial derivatives are now the largest form of financial transaction in the world, and they are transforming in pervasive ways the lived experience of capitalist economies. Financial derivatives are anchoring the global financial system and challenging the conventional understanding of ownership, money and capital.

This volume, based on a series analysis using up-to-date econometric technique, systematically investigates the role that exports and foreign direct investment (FDI) have played in China's development process, and questions the received wisdom that exports and FDI are always an unalloyed blessing.

Leading researchers in the field of spoken discourse and language teaching offer an empirically informed, issues-based discussion of the present state of research into spoken language. They ask whether new data and evidence that spoken discourse is a distinctive genre will challenge existing language theories and teaching.

This book examines professional literary criticism by Romantic-era British women to reveal that, while developing a conscious professionalism, women literary critics helped to shape the aesthetic models that defined Romantic-era literary values and made the British literary heritage a source of national pride.

This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization.

The sequel to two in-depth studies of the management of excellent banks written in the 1980s, this new volume addresses the key issues that preoccupy the leadership of today's most admired banking institutions.

This book aims to clarify the link between geographic clustering and international competitiveness in light of the Turkish experience, a subject that is high on the agendas of researchers as well as policy makers and strategic planners.

Public procurement represents an instrument of policy choice for governments and its regulation interacts with a variety of policies, including the promotion of competition, employment, social policy, and environmental protection.

Just as a good musician has a feeling for rhythm and a sports person has a feeling for the game, so a good businessperson has a well-developed sense of business feel. How does an understanding of business feel enhance our business judgement, our ability to trust our intuition, think on our feet, make and execute decisions?

This book examines the EU policy of the German Social Democrats (SPD) after German unification, following their rise to power in 1998 and their record in office under Chancellor Schroeder.