Böcker utgivna av Random House USA Inc

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.

A cocktail book introducing a new canon of low-proof drinks that highlight fresh flavors and facilitate conviviality, featuring more than 60 inventive and delicious recipes.Bartenders are increasingly moving away from strong, spirituous cocktails toward a lighter canon of low-alcohol drinks that you can drink all day. These drinks provide an occasion for more leisurely socializing through their "sessionability"--you can have a few at a time without having to go down for a nap. Driven by a renewed interest in aperitifs and the increasing availability of liqueurs and amari in the U.S., these drinks provide new creative opportunities for professional bartenders and home hosts alike. Session Cocktails explores this trend through the history and evolution of low-proof drinks, tips on building a low-ABV (alcohol by volume) bar, and more than 60 recipes appropriate for occasions ranging from brunch to the end of the night, contributed by some of the industry's best-known mixologists including Will Elliot, Natasha David, Dale DeGroff, and Leo Robitschek. In addition to drinks like the Mermaid Parade (Aperol, raspberry liqueur, grapefruit juice, and egg white), the Soft Shock (fino sherry, gin, lime, and mint), and Far East Side (sake, elderflower, tequila, and lemon), the book also features low-proof versions of your favorite classic cocktails.

From LA's trendy bakery comes the new definitive grain-free baking book that makes eating paleo, gluten-free, and dairy-free diets a lot sweeter for home bakers. From the beginning, Sweet Laurel has been about making sweet things simple. The recipes here are indulgent yet healthful. They use just a few quality ingredients to create delicious desserts that benefit your body; all of these treats are paleo, and many are vegan and raw. From Matcha Sandwich Cookies to Salted Lemon Meringue Pie to Classic German Chocolate Cake, these treats are at once uncomplicated, beautiful, and satisfying, made only with wholesome ingredients such as almonds, coconut, cacao, and dates. Here, too, are basic staple recipes to keep with you, like grain-free vanilla extract and vegan caramel, and fancy finishes, like paleo sprinkles and dairy-free ice cream. Whether you're looking for simpler recipes, seeking a better approach to dessert, or struggling with an allergy that has prevented you from enjoying sweets, Sweet Laurel will change the way you bake.

IACP WINNER • This love letter to jerky will make you fall hard for dried meats of all stripes. "Jerky, with its beautiful photographs, fresh and unexpected recipes, and passionate writing, gives an in-depth look into the art and craft of drying meat at home."-The Art of Eating Taylor Boetticher and Toponia Miller, James Beard Award-nominated authors of In the Charcuterie and owners of San Francisco's acclaimed Fatted Calf Charcuterie, share their favorite recipes and tested techniques for a variety of jerkies and cured meats, from dehydrator and oven drying, to smoking and air drying. Recipes range from classics like the Fatted Calf's signature Bourbon and Molasses Smoked Beef Jerky, to traditional dried meats from around the globe, such as Gueddid, a spicy Moroccan goat jerky; Chinese Rousong or pork floss; and the Italian pork jerky Coppiette di Norcia. In addition to recipes for drying both sliced meats and whole muscles, Boetticher and Miller offer a chapter on cooking with jerky, including dishes like Gingery Cabbage Slaw with Smoky Beef and Herbs, and the meaty breakfast scramble Machacado con Huevos, allowing you to embrace and enjoy jerky in a whole new way. Whether you're a veteran DIY meat curer, or embarking on a jerky affair for the first time, this gorgeously photographed book is your essential guide.

Each day presents an opportunity to find delight, whether in your surroundings, your work, your relationships, your insights, or your actions. This journal will guide you to look inside and outside yourself to discover and appreciate what makes you happiest. With prompts and exercises, the wise words of writers, musicians, philosophers, and leaders will help you reflect on what fills you with joy. You’ll measure your happiness at the outset and along the way; after a year’s worth of delight, your smile will be bigger than ever.

Winner of the 2018 James Beard Foundation Cookbook Award in "International" categoryFinalist for the 2018 International Association of Culinary Professionals (IACP) Book Awards A collection of 100 recipes for regional Mexican food from the popular San Francisco restaurant.The true spirit, roots, and flavors of regional Mexican cooking-from Puebla, Mexico City, Michoacán, the Yucatán, and beyond--come alive in this cookbook from Gonzalo Guzman, head chef at San Francisco restaurant Nopalito. Inspired by food straight from the sea and the land, Guzman transforms simple ingredients, such as masa and chiles, into bright and flavor-packed dishes.The book includes fundamental techniques of Mexican cuisine, insights into Mexican food and culture, and favorite recipes from Nopalito such as Crispy Red Quesadillas with Braised Pork and Pork Rinds; Toasted Corn with Crema, Ground Chile, and Queso Fresco; Tamales with Red Spiced Sunflower Seed Mole; and Salsa-Dipped Griddled Chorizo and Potato Sandwiches. Capped off by recipes for cocktails, aqua frescas, paletas, churros, and flan-Nopalito is your gateway to Mexico by way of California. This is a cookbook to be read, savored, and cooked from every night.

A comprehensive cookbook with 200 recipes for the way people want to eat and bake at home today, with gluten-free options, from James Beard Award-winning and best-selling author Elisabeth Prueitt, cofounder of San Francisco's acclaimed Tartine Bakery.Tartine All Day is Tartine cofounder Elisabeth Prueitt's gift to home cooks everywhere who crave an all-in-one repertoire of wholesome, straight-forward recipes for the way they want to eat morning, noon, and night. As the family cook in her own household, Prueitt understands the challenge of making daily home cooking healthy, delicious, and enticing for all-without wearing out the cook. Through concise instruction Prueitt translates her expertise into home cooking that effortlessly adds variety and brings everyone to the table. With 200 recipes for everything from the best-ever salad dressings to genius gluten-free pancakes (and 45 other gluten-free options), the greatest potato gratin, fool-proof salmon and roasted chicken, and dreamy desserts, Tartine All Day is the modern cookbook that will guide and inspire home cooks in new and enduring ways.

The most up-to-date, comprehensive treatment guide to fibromyalgia, by a renowned physician who herself has the condition If you suffer from fibromyalgia and are struggling to get help from your doctor, you're far from alone. Ten million Americans experience the widespread muscle pain, profound fatigue, and fuzzy brain ("fibrofog") that have long frustrated both patients and doctors. In this unique resource, Ginevra Liptan, M.D., shares a cutting-edge new approach that goes far beyond mainstream medical knowledge to produce dramatic symptom improvement. Dr. Liptan's program incorporates clinically proven therapies from both alternative and conventional medicine, along with the latest research on experimental options like medical marijuana. Since many health care providers have limited fibromyalgia expertise, The FibroManual includes a thoroughly sourced "health care provider guide" that enables readers to help their doctors help them. Alleviate fibromyalgia symptoms in four simple steps (Rest, Repair, Rebalance, and Reduce) and you will • restore deep, restful sleep • achieve long-lasting pain relief • optimize hormone and energy balance • reduce fatigue This accessible and empowering resource provides essential information about understanding and treating fibromyalgia from a physician who, as both patient and provider, understands the illness from the inside.

A cocktail book celebrating French conviviality with recipes featuring St-Germain liqueur. Bring an effortless French sensibility to any occasion with the transporting flavor of St-Germain, the captivating elderflower liqueur beloved by bartenders everywhere. How to Drink French Fluently contains more than 30 cocktail recipes by some of the top names in the bartending world including Jim Meehan, Jeffrey Morgenthaler, and Julie Reiner. Organized by time of day, with suggestions for brunch, aperitifs, and nightcaps, How to Drink French Fluently also includes information on pairing cocktails with food, the low-proof cocktail movement, and other entertaining tips and anecdotes sure to stimulate joie de vivre. Recipes include the ethereal East of Eden (an elegant brunch drink with gewurztraminer syrup and egg white), the refreshing and tropical Nudie Beach (a daytime sipper with honeydew and passionfruit), and the cozy Turn Down Service (a soporific pairing of scotch and tawny port).

Merlin Mission Books 1–25 of the #1 New York Times bestselling Magic Tree House series boxed together for the first time ever!   Magic Tree House Merlin Missions are more challenging adventures for the experienced Magic Tree House reader. In each adventure, Merlin the magician sends Jack and Annie on an adventure in the magic tree house.   Books in this Merlin Missions set include: Christmas in Camelot (#1), Haunted Castle on Hallows Eve (#2), Summer of the Sea Serpent (#3), Winter of the Ice Wizard (#4), Carnival at Candlelight (#5), Season of the Sandstorm (#6), Night of the New Magicians (#7), Blizzard of the Blue Moon (#8), Dragon of the Red Dawn (#9), Monday with a Mad Genius (#10), Dark Day in the Deep Sea (#11), Eve of the Emperor Penguin (#12), Moonlight on the Magic Flute (#13), A Good Night for Ghosts (#14), Leprechaun in Late Winter (#15), A Ghost Tale for Christmas (#16), A Crazy Day with Cobras (#17), Dogs in the Dead of Night (#18), Abe Lincoln at Last (#19), A Perfect Time for Pandas (#20), Stallion by Starlight (#21), Hurry Up, Houdini! (#22), High Time for Heroes (#23), Soccer on Sunday (#24), and Shadow of the Shark (#25).   Magic Tree House books, with fiction and nonfiction titles, are perfect for parents and teachers using the Core Curriculum. With a blend of magic, adventure, history, science, danger, and cuteness, the topics range from kid pleasers (pirates, the Titanic, pandas) to curriculum perfect (rain forest, American Revolution, Abraham Lincoln) to seasonal shoo-ins (Halloween, Christmas, Thanksgiving). There is truly something for everyone here!   Have more fun with Jack and Annie on the Magic Tree House website at MagicTreeHouse.com!

This new and revised edition of the IACP award-winning cookbook brings the healing power of delicious, nutritious foods to those whose hearts and bodies crave a revitalizing meal, through 150 new and updated recipes.Featuring science-based, nutrient-rich recipes that are easy to prepare and designed to give patients a much-needed boost by stimulating appetite and addressing treatment side effects including fatigue, nausea, dehydration, mouth and throat soreness, tastebud changes, and weight loss. A step-by-step guide helps patients nutritionally prepare for all phases of treatment, and a full nutritional analysis accompanies each recipe. This remarkable resource teaches patients and caregivers how to use readily available powerhouse ingredients to build a symptom- and cancer-fighting culinary toolkit. Blending fantastic taste and meticulous science, these recipes for soups, vegetable dishes, proteins, and sweet and savory snacks are rich in the nutrients, minerals, and phytochemicals that help patients thrive during treatment. This second edition also includes a dozen new recipes--many of which are simpler and less complicated, for cancer patients to prepare on their low days--as well as a list of cancer-fighting foods that can be incorporated into everyday life without stepping behind the stove. Rebecca has also revised the text with the most up-to-date scientific research and includes a section on how friends and family can build a culinary support team.

DISCOVER THE ADHD SOLUTION FOR YOUR CHILDDr. James Greenblatt has seen thousands of children and adults struggling with the symptoms of ADHD – hyperactivity, inattentiveness, impulsiveness, and often irritability and combativeness. Rather than simply prescribing medication for their ADHD symptoms, he tailors remedies to his patients’ individual needs, detecting and treating the underlying causes of the disorder. Finally Focused provides proven natural and medical methods to easily treat problems such as nutritional deficiencies or excesses, dysbiosis (a microbial imbalance inside the body), sleeping difficulties, and food allergies, all of which surprisingly can cause or worsen the symptoms of ADHD. Using Dr. Greenblatt’s effective Plus-Minus Healing Plan, parents will first understand the reasons behind their child''s symptoms, and then be able to eliminate them by addressing the child’s unique pattern of biological weakness. Adults with ADHD can do the same for themselves. And if conventional medication is still necessary, this integrative approach will minimize or even eliminate troublesome side effects. Using Dr. Greenblatt’s expert advice, millions of children and adults with ADHD finally will get the help they need to achieve true wellness.

No one has been more responsible for the recent explosion of interest in bone than New York City chef Marco Canora.  After completely revitalizing his health by integrating bone broth into his diet, Marco began to make his nourishing broths available by the cupful to New Yorkers from a small window in his East Village restaurant, drawing sell-out crowds virtually from the beginning. No longer just a building block for soups and sauces, bone broths are now being embraced for their innumerable health benefits, from cultivating a healthier gut to greater resistance to colds and other illnesses.  In Brodo, Marco shares the recipes for his flavorful, nutritious broths and shows how to serve them year round as well as incorporate them into recipes and as a daily health practice.  Perfect for stirring into a broth bowl or a pot of risotto, as a more gentle, supportive alternative to the afternoon caffeine fix, and an immunity and health booster any time, the homey bone broths in Brodo should be a part of every well-stocked pantry.

Take a bite out of Diana Gabaldon’s New York Times bestselling Outlander novels, the inspiration for the hit Starz series, with this immersive official cookbook from OutlanderKitchen founder Theresa Carle-Sanders!“If you thought Scottish cuisine was all porridge and haggis washed down with a good swally of whiskey, Outlander Kitchen’s here to prove you wrong.”—Entertainment Weekly Claire Beauchamp Randall’s incredible journey from postwar Britain to eighteenth-century Scotland and France is a feast for all five senses, and taste is no exception. From Claire’s first lonely bowl of porridge at Castle Leoch to the decadent roast beef served after her hasty wedding to Highland warrior Jamie Fraser, from gypsy stew and jam tarts to fried chicken and buttermilk drop biscuits, there are enough mouth-watering meals along the way to whet the appetite of even the most demanding palate. Now professional chef and founder of OutlanderKitchen.com Theresa Carle-Sanders offers up this extraordinary cuisine for your table. Featuring more than one hundred recipes, Outlander Kitchen retells Claire and Jamie’s incredible story through the flavors of the Scottish Highlands, the French Revolution, and beyond. Yet amateur chefs need not fear: These doable, delectable recipes have been updated for today’s modern kitchens. Here are just a few of the dishes that will keep the world of Outlander on your mind morning, noon, and nicht: • Breakfast: Yeasted Buckwheat Pancakes; A Coddled Egg for Duncan; Bacon, Asparagus, and Wild Mushroom Omelette • Appetizers: Cheese Savories; Rolls with Pigeons and Truffles; Beer-Battered Corn Fritters • Soups & Stocks: Cock-a-Leekie Soup; Murphy’s Beef Broth; Drunken Mock-Turtle Soup • Mains: Peppery Oyster Stew; Slow-Cooked Chicken Fricassee; Conspirators’ Cassoulet • Sides: Auld Ian’s Buttered Leeks; Matchstick Cold-Oil Fries; Honey-Roasted Butternut Squash • Bread & Baking: Pumpkin Seed and Herb Oatcakes; Fiona’s Cinnamon Scones; Jocasta’s Auld Country Bannocks • Sweets & Desserts: Black Jack Randall’s Dark Chocolate Lavender Fudge; Warm Almond Pastry with Father Anselm; Banoffee Trifle at River Run With full-color photographs and plenty of extras—including cocktails, condiments, and preserves—Outlander Kitchen is an entertainment experience to savor, a wide-ranging culinary crash course, and a time machine all rolled into one. Forget bon appétit. As the Scots say, ith do leòr!

In somethingtofoodabout, drummer, producer, musical director, culinary entrepreneur, and New York Times bestselling author, Questlove, applies his boundless curiosity to the world of food. In conversations with ten innovative chefs in America, Questlove explores what makes their creativity tick, how they see the world through their cooking and how their cooking teaches them to see the world. The conversations begin with food but they end wherever food takes them. Food is fuel. Food is culture. Food is history. And food is food for thought. Featuring conversations with: Nathan Myhrvold, Modernist Cuisine Lab, Seattle;  Daniel Humm, Eleven Madison Park, and NoMad, NYC;  Michael Solomonov, Zahav, Philadelphia; Ludo Lefebvre, Trois Mec, L.A.; Dave Beran, Next, Chicago; Donald Link, Cochon, New Orleans;  Dominque Crenn, Atelier Crenn, San Francisco;  Daniel Patterson, Coi and Loco''l, San Francisco; Jesse Griffiths, Dai Due, Austin; and Ryan Roadhouse, Nodoguro, Portland

NEW YORK TIMES BESTSELLER *;Theauthor of The Aviator's Wife returns with a triumphant new novel about New York's ';Swans' of the 1950sand the scandalous, headline-making, and enthralling friendship between literary legend Truman Capote and peerless socialite Babe Paley.People's Book of the Week *;USA Today's #1 ';New and Noteworthy' Book *;Entertainment Weekly's Must List *; LibraryReads Top Ten Pick Of all the glamorous stars of New York high society, none blazes brighter than Babe Paley. Her flawless face regularly graces the pages of Vogue, and she is celebrated and adored for her ineffable style and exquisite taste, especially among her friendsthe alluring socialite Swans Slim Keith, C. Z. Guest, Gloria Guinness, and Pamela Churchill. By all appearances, Babe has it all: money, beauty, glamour, jewels, influential friends, a prestigious husband, and gorgeous homes. But beneath this elegantly composed exterior dwells a passionate womana woman desperately longing for true love and connection. Enter Truman Capote. This diminutive golden-haired genius with a larger-than-life personality explodes onto the scene, setting Babe and her circle of Swans aflutter. Through Babe, Truman gains an unlikely entree into the enviable lives of Manhattan's elite, along with unparalleled access to the scandal and gossip of Babe's powerful circle. Sure of the loyalty of the man she calls ';True Heart,' Babe never imagines the destruction Truman will leave in his wake. But once a storyteller, always a storytellereven when the stories aren't his to tell. Truman's fame is at its peak when such notable celebrities as Frank and Mia Sinatra, Lauren Bacall, and Rose Kennedy converge on his glittering Black and White Ball. But all too soon, he'll ignite a literary scandal whose repercussions echo through the years. The Swans of Fifth Avenue will seduce and startle readers as it opens the door onto one of America's most sumptuous eras.Praise for The Swans of Fifth Avenue';Exceptional storytelling . . . teeming with scandal, gossip and excitement.'Harper's Bazaar ';This moving fictionalization brings the whole cast of characters back to vivid life. Gossipy and fun, it's also a nuanced look at the beauty and cruelty of a rarefied, bygone world.'People';The era and the sordid details come back to life in this jewel of a novel.'O: The Oprah Magazine

A stunning and definitive spice guide by the country's most sought-after expert, with hundreds of fresh ideas and tips for using pantry spices, 102 never-before-published recipes for spice blends, gorgeous photography, and breathtaking botanical illustrations.Since founding his spice shop in 2006, Lior Lev Sercarz has become the go-to source for fresh and unusual spices as well as small-batch custom blends for renowned chefs around the world. The Spice Companion communicates his expertise in a way that will change how readers cook, inspiring them to try bold new flavor combinations and make custom spice blends. For each of the 102 curated spices, Lev Sercarz provides the history and origin, information on where to buy and how to store it, five traditional cuisine pairings, three quick suggestions for use (such as adding cardamom to flavor chicken broth), and a unique spice blend recipe to highlight it in the kitchen. Sumptuous photography and botanical illustrations of each spice make this must-have resource-which also features debossing on the front cover, an orange-stained book edge, and a silver ribbon marker-as beautiful as it is informative.

A New York Times bestseller and one of the most praised Korean cookbooks of all time, you'll explore the foods and flavors of Koreatowns across America through this collection of 100 recipes.This is not your average "journey to Asia" cookbook. Koreatown is a spicy, funky, flavor-packed love affair with the grit and charm of Korean cooking in America. Koreatowns around the country are synonymous with mealtime feasts and late-night chef hangouts, and Deuki Hong and Matt Rodbard show us why through stories, interviews, and over 100 delicious, super-approachable recipes. It's spicy, it's fermented, it's sweet and savory and loaded with umami: Korean cuisine is poised to break out in the U.S., but until now, the cookbooks have been focused on taking readers on an idealized Korean journey. Koreatown, though, is all about what's real and happening right here: the foods of Korean American communities all over our country, from L.A. to New York City, from Atlanta to Chicago. We follow Rodbard and Hong through those communities with stories and recipes for everything from beloved Korean barbecue favorites like bulgogi and kalbi to the lesser-known but deeply satisfying stews, soups, noodles, salads, drinks, and the many kimchis of the Korean American table.

Every young child loves to look up at the moon in the night sky. Now here's aHello, World!boardbook that can teach toddlers all about the sun, moon, stars, and planetswith colors, shapes, sizes, and super-simple facts.Hello, World! is a series designed to introduce first nonfiction concepts to babies and toddlers.Told in clear and easy terms and featuring bright, cheerful illustrations, Hello, World! makes learning fun for young children. And each sturdy page offers helpful prompts for engaging with your child. (';Can you point to the red planet? That's Mars!')It's a perfect way to bring science and nature into the busy world of a toddler, where learning never stops.Look for all the books in the Hello, World! series:*;Weather*;Backyard Bugs*;Birds*;Dinosaurs*;My Body*;How Do Apples Grow?*;Ocean Life*;Moon Landing';A cheerful introduction to outer space.'Booklist';Supplemental tidbits ('Ouch! Asteroids and comets often hit this planet,' [McDonald] writes about Mercury) offer additional details to pique the interest of children just hearing about Earth's cosmic neighbors for the first time.'Publishers Weekly

While everything appears to be collapsing around us – ecodamage, genetic engineering, virulent diseases, the end of cheap oil, water shortages, global famine, wars – we can still do something about it and create a world that will work for us and for our children’s children. The inspiration for Leonardo DiCaprio’s feature documentary movie The Eleventh Hour and soon to be released HBO special Ice on Fire, Last Hours of Ancient Sunlight details what is happening to our planet, the reasons for our culture’s blind behavior, and how we can fix the problem. Thom Hartmann’s comprehensive book is one of the fundamental handbooks of the environmental activist movement. Now with fresh, updated material on our Earth’s rapid climate change and a focus on political activism and its effect on corporate behavior, The Last Hours of Ancient Sunlight helps us understand – and heal – our relationship to the world, to each other, and to our natural resources.

When high-society kidnapping unexpectedly turns to very seamy murder, all concerned turn to the great detective, Nero Wolfe, for the missing piece in the puzzle.A missing typewriter, a mysterious ransom note—and a beautiful corpse. Step into the unassuming Thirty-fifth Street brownstone, and join in the astounding exploits of Nero Wolfe. Marvel at his daily beer consumption, his unsurpassed appetite, the incredible expanse of his yellow silk pajamas. Bear witness to his unwavering, often infuriating addiction to fine foods, good books, beautiful orchids and custom-made chairs. Empathize with his confidential assistant Archie Goodwin, archetypal private eye and man of action, whose primary function is prodding his immense employer into motion. See for yourself why, through a hundred million copies and seventy-two cases, the adventures of America’s largest private detective and his extended family continue to captivate and enthrall readers around the world. Discover Nero Wolfe—the greatest detective of them all.   “It is always a treat to read a Nero Wolfe mystery. The man has entered our folklore.”—The New York Times Book Review

Here''s the first book in the beloved and hilarious Alvin Ho chapter book series, which has been compared to Diary of a Wimpy Kid and is perfect for both beginning and reluctant readers. Alvin, an Asian American second grader, is afraid of everything—elevators, tunnels, girls, and, most of all, school. He’s so afraid of school that, while he’ s there, he never, ever, says a word. But at home he’s a very loud superhero named Firecracker Man, a brother to Calvin and Anibelly, and a gentleman-in-training, so he can be just like his dad.From Lenore Look and New York Times bestselling illustrator LeUyen Pham comes a drop-dead-funny and touching series with a truly unforgettable character.“Shares with Diary of a Wimpy Kid the humor that stems from trying to manipulate the world.” —Newsday “Alvin’s a winner.” —New York Post

An artisinal cocktail book by the entrepreneurs who invented the The Mason Shaker cocktail shaker, whose mission is to bring cocktail crafting out of the bar and into the home. Design, cocktail, and culinary enthusiasts Eric Prum and Josh Williams realized that while cocktail bars have sprouted up just about everywhere, good drinks still couldn't be found in the one place where they always mixed them: at home with friends.So, from their Brooklyn workshop, where they designed, created, and launched The Mason Shaker, a now-iconic invention that transformed a Mason jar into a cocktail shaker, they also created Shake. One part instructional recipe book and one part photo journey through their year of cocktail crafting, the book is a simple and inspirational expression of their seasonal, straightforward approach to drinks and entertaining: Mixing cocktails should be simple, social, and above all, fun.Each recipe is presented visually, in four color photos, as well as in written recipes, making Shake both an arresting gift and a practical guidebook to simple, elegant cocktails.

Perfect for fans of The Founder, this is the real-life story of the world's premier entrepreneurial success. The growth of McDonald's worldwide continues to astonish. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. McDonald's has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods. Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success.

A complete history of one of the world's most iconic cocktails--now the poster child of the modern cocktail revival--with fifty recipes for classic variations as well as contemporary updates.No single cocktail is as iconic, as beloved, or as discussed and fought-over as the Old-Fashioned. Its formula is simple: just whiskey, bitters, sugar, and ice. But how you combine those ingredients-in what proportion, using which brands, and with what kind of garnish-is the subject of much impassioned debate. The Old-Fashioned is the spirited, delightfully unexpected story of this renowned and essential drink: its birth as the ur-cocktail in the nineteenth century, darker days in the throes of Prohibition, re-ascension in the 1950s and 1960s (as portrayed and re-popularized by Don Draper on Mad Men), and renaissance as the star of the contemporary craft cocktail movement. Also featured are more than forty cocktail recipes, including classic variations, regional twists, and contemporary updates from top bartenders around the country. All are accessible, delicious, and elegant in their simplicity, demonstrating the versatility and timelessness of the Old-Fashioned formula. With its rich history, stunning photography, and impeccable recipes, The Old-Fashioned is a celebration of one of America's greatest bibulous achievements. It is a necessary addition to any true whiskey- or cocktail-lover's bookshelf, and destined to become a classic on par with its namesake beverage.