Böcker utgivna av Springer Nature Singapore

This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts.It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea.

This book provides a comprehensive explanation of rainfed farming, dryland agriculture, and watershed management concepts. Despite utilizing all available water resources for irrigation, approximately half of the cultivated land will still rely on rainfall. With limited scope for expanding cultivated areas, meeting future food demands becomes an immense challenge. It is within this context that the significance of dryland agriculture emerges.Indian agriculture relies heavily on the monsoon, making water crucial for sustainable development. Unequal distribution of the global average rainfall (about 1000 mm) contributes to disparities in agriculture and socio-economic conditions. Around 70% of India's agriculture depends on rainfall, producing nearly 44% of the food and supporting 40% of the human and 60% of the livestock population. Even with full irrigation potential, half of cultivated land still relies on rain. Approximately 30% of the country is prone to drought and waterscarcity, posing challenges for rainfed agriculture. Inefficient water use affects other inputs, emphasizing the need for resource management and indigenous systems.This book serves as a valuable resource for farmers, students, and scholars by providing guidance on various aspects of rainfed agriculture, dryland farming, and watershed resource management techniques. It aims to optimize the use of irrigation water and foster sustainable agricultural development. Additionally, it caters to the needs of graduate and postgraduate students studying agriculture, offering specific insights relevant to their designated course on rainfed agriculture and watershed management.

This book problematises the socioeconomic and institutional construction of prostitution in Thai contexts, identifying the root causes that propel underprivileged, discriminated and deprived women and girls to enter the sex industry. The author considers Thailand¿s tolerance of prostitution and sex trafficking, despite criminalising prostitution since 1960. In doing so, they explain how criminalising prostitution does not lower the odds of women and girls engaging in commercial sex, but rather, legally marginalises them from receiving the necessary social and healthcare support. The book highlights that neither can Thailand pragmatically practice a zero-tolerance stance against prostitution - primarily due to severe police corruption and its heavy reliance on the sex tourism economy to support the national economic growth - nor is Thailand willing to fully crack down on the domestic sex industry. Engaging in an evaluation of how legalising and decriminalising prostitution, along with continuing to implement policies and interventions that alleviate the root causes of prostitution, can help Thailand build a more inclusive society and less-prostitution-reliant economy in the long term, the book provides a nuanced understanding of the relationships between society, inequality, governance, criminality, and policy in Southeast Asian contexts. It is relevant to students and researchers in sociology, socio-criminology, public policy, government and Southeast Asian studies.

This edited book uses a methodology that includes multidisciplinary collaboration to approach climate issues from several disciplines involved in climate governance. The main aim is to showcase collaborative research designed from the point of view of experiences associated with Indigenous Knowledge from an assumption of the equitable importance of its practices, methods of search, and cultural background that Indigenous Peoples custodians have maintained through time immemorial. In showing their applied ethics and activism to protect their traditional land, this book¿s mission is to advocate the concept of climate justice absent from our mainstream academic and legal discourse. Their investigation into some real-life examples and local practices organised by Nature as their main element offers, inter alia, a detailed account of Indigenous Knowledge¿s duty of care towards local biodiversity that can potentially be adopted in policy formulation on environmental management and governance. These selected essays represent an international human rights approach, a human understanding of genetic resources that existed for centuries alongside the First Nations and their strategies to mitigate the contemporary climate crisis afflicting all of us. The book revolves around Indigenous Knowledge of First Peoples, tribal and local communities in the Global South. In climate justice, Indigenous Peoples¿ advocacy to protect our local biodiversity must be crucial change mitigation.

This book focuses primarily on the newly discovered theory and techniques of veterinary molecular immunology. It also covers application of modern immunological methods into the treatment and control of infectious diseases and cancer, and future research trends. In terms of new immunological theories, this book focuses on recently-discovered innate lymphocytes (ILCs), signal transduction triggered by engagement of pattern recognition receptors (PRRs) with pathogen-associated molecular patterns (PAMPs), and signal communication between nerve and immune systems, antimicrobial peptides, immunoregulation and checkpoint, development and maturation of T and B lymphocytes, regulatory T cells, immune tolerance, and immunosuppression and evasion. In terms of new techniques and application, the book covers the categories and designs of preventive and therapeutic vaccines and the principle of developing vaccination program, occurrence, development and immune evasion of cancer cells, and the novel techniques for cancer therapy. In addition, comparison of avian and porcine cytokines with human and mouse ones is also provided in the appendices to illustrate the differences in cytokines between species. This book is valuable for the undergraduates, graduate students or professional researchers with requirement for advanced studies in veterinary immunology. It meets their requirements for improving and expanding knowledge of immunology.

This book provides a detailed insight into the amalgamation of the healthcare and hospitality sector, which brought forward the concept of healthcare tourism or medical tourism. There have not been comprehensive resources in this particular area. The available quality resources focus on the Western world. Countries like India are an upcoming and one of the most favored destinations for medical tourism, and this trend is going to increase exponentially in the coming years. This book is developed in a very simple and lucid manner to enable even a layman to grasp the key components of the healthcare and hospitality sector at different levels and gradually link it to the present scenario where factors like accreditation, health insurance, corporatization, and public policy make an impact. Scholars in these sectors attempt to provide the recent trends and prospects supported with updated information. Therefore, it can solve the problem of a single source of detailed information relevant to different yet interconnected industries with a focus on developing countries.

This book is a second volume and contains selected papers presented at Second International Symposium on Sustainable Energy and Technological Advancements (ISSETA 2023), organized by the Department of Electrical Engineering, NIT Meghalaya, Shillong, India, during 24 ¿ 25 February 2023. The topics covered in the book are the cutting-edge research involved in sustainable energy technologies, smart buildingtechnology, integration and application of multiple energy sources; advanced power converter topologies and their modulation techniques; and information and communication technologies for smart microgrids.

This book offers a comprehensive exploration of child well-being within the context of Indian states, focusing on the progress made in eight Sustainable Development Goals (SDG) targets. What sets this book apart is its unique perspective, as it delves into the well-being of children, examining their experiences across six key dimensions: child poverty and deprivation, anthropometric failure and undernutrition, child health and healthcare services, quality education, violence and gender equity, and overall child well-being.The book relies on data from various data sources such as the National Family Health Survey, Unified District Information System, and National Crime Records Bureau statistics. The child well-being score is calculated following the UNDP methodology, enabling a ranking of states and districts in terms of their progress between 2015-16 and 2019-21.In addition to rigorous quantitative analysis, the book delves into the implications of key policies like the National Education Policy, National Health Policy, social protection schemes, and Poshan Abhiyan on child development and their role in achieving SDG targets. It systematically compares the performance of Indian states in relation to SDG targets, using child-specific indicators, making this book truly unique. It incorporates more than 30 child-related indicators, spanning the eight child-specific SDGs selected for analysis. The child well-being achievement score from 2015-16 serves as a baseline for assessing the progress toward SDG goals. The indicators presented in this book serve as valuable tools for tracking SDG progress and sustainably monitoring child well-being at the state level. Ultimately, the book not only reveals the depth of deprivations but also provides a roadmap for region-specific priority areas, strongly advocating for child-centric policy interventions.This book will be useful for the academicians, policy makers, government officials, civil bodies, NGOs and other research communities including doctoral researchers who are working in the field of child wellbeing.

Dhat Syndrome is known as a culture-bound syndrome in South Asia. People with Dhat Syndrome often present with anxiety and distress related to semen loss. Multiple somatic and sexual symptoms often accompany this. The symptoms of Dhat Syndrome closely resemble other neurotic and stress-related disorders. Myths related to sexuality are often the core phenomenon in dhat syndrome, which is responsible for the generation of psychopathology¿addressing the myth's preliminary results in resolving psychopathology. However, many patients require pharmacological and psychological management. Due to strong cultural beliefs and associated myths, patients with Dhat Syndrome often reach out to traditional healers before getting the proper psychiatric consultation, further consolidating their myths and poor attitude toward treatment. However, Dhat Syndrome resembles a male entity; a similar entity is reported in females, where females attribute their non-pathological vaginal discharge to psychological distress. The pattern of symptoms has a significant resemblance with Dhat Syndrome in males. There is no standard book that exclusively discusses various aspects of Dhat Syndrome. This book examines the evolution of Dhat Syndrome to the current understanding of the disease and its management. Hence, this book will be unique and helpful for this disorder.

This book includes selected papers presented at the World Conference on Information Systems for Business Management (ISBM 2023), held in Bangkok, Thailand, on September 7¿8, 2023. It covers up-to-date cutting-edge research on data science, information systems, infrastructure and computational systems, engineering systems, business information systems, and smart secure systems.

This book contains the proceedings of the 15th KES International Conference on Sustainability and Energy in Buildings 2023 (SEB2023) held in Bari, Italy, during September 18¿20, 2023, organized by KES International. SEB23 invited contributions on a range of topics related to sustainable buildings and explored innovative themes regarding sustainable energy systems. The conference formed an exciting chance to present, interact, and learn about the latest research and practical developments on the subject. The conference attracted submissions from around the world. Submissions for the full-paper track were subjected to a blind peer-reviewed process. Only the best of these were selected for presentation at the conference and publication in these proceedings. It is intended that this book provides a useful and informative snapshot of recent research developments in the important and vibrant area of sustainability in energy and buildings.

This textbook presents the fundamental concepts and theories in manufacturing engineering in a very simple, systematic and comprehensive way. The book is written in a way that it presents the topics in a simple and holistic manner with end-of chapter exercises and examples. The concepts are supported by numerous solved examples and multiple-choice questions to aid self-learning. The textbook also contains illustrated diagrams for better understanding of the concepts. The book will benefit those students who take introductory courses from mechanical, industrial and production engineering.

This volume presents select proceedings of ISAMPE National Conference on Composites (INCCOM-17). The volume focuses on recent developments in the composite industry for manufacturing including aerospace, defense, civilian and automobile industries. The content include chapters on research topics such as design, analysis and simulation, processing and composite tooling, high temperature composites, carbon-carbon composites, ultra high temperature composites, nano and smart composites, structural health monitoring, material characterization, non-destructive evaluation of composite structures, damage tolerance in composites, composite process modelling and simulation, composite repair technology, AI in composites, additive manufacturing of composites, start-up ideas in composite technology and applications of composites. This volume will be of interest to researchers and professionals in the fields of materials and mechanical engineering.

This book aims at the upper-class undergraduate and the graduate students, and practicing engineers in the disciplines of mechanical, electrical, and computer engineering, with background knowledge of control. This book, first, explains the components of the haptic systems that are gaining popularity in the virtual reality simulations, the metaverse applications, as well as the remotely operated robotic systems. Next, the book introduces the previous and current widely-adopted methods for modeling and control of the haptic systems. The important metrics of performance such as stability and transparency of the haptic systems are explained and analyzed. Shortcomings of the current methods are discussed using these metrics. The book, then, explains the theories on the input-to-state stability (ISS), and shows how to formulate the control of haptic systems into the ISS framework. Step by step process of control design using the formulation is detailed, and better results are shown with experiment examples. The book develops further the presented approach to secure improved performance under selected issues. For example, better transparency of the haptic rendering, and handling of constant or time-varying time delay present in the haptic control systems.

This book demonstrates the significance of minimally invasive extracorporeal circulation and reduced time as two of the most important factors for pediatric cardiac surgery and early postoperative recovery. The content is divided into three major thematic sections: low invasiveness; pitfalls and countermeasures before, during and after operations; and suggestions on time-saving and team building. Abundant figures aid in comprehension, while videos of the surgery offer practical insights for readers at all levels. Advances in extracorporeal circulation devices and management have led to new clinical problems such as decreased perfusion pressure, high pressures in oxygenators, and changes in acid-base equilibrium. The book explains these problems both clinically and experimentally, and describes countermeasures. Low Invasive Pediatric Cardiac Surgery provides valuable evidence and practical suggestions for all surgeons, perfusionists, scrub-nurses, and anesthesiologists who are engaged in pediatric cardiac surgery. It will also appeal to pediatric cardiologists and medical device manufacturers. The book is intended to share the author's experience and actual data with readers who have clinical experience, and to help prepare beginners. 

This book discusses Indonesia's international economic strategies. It examines unilateral aspects, foreign direct investments, bilateral economic relations, regional elements, ASEAN's role, and the Indo-Pacific's dynamic frameworks.Starting at the unilateral level, the book outlines how Indonesia managed its macro-economy to recover quickly and adequately from 2020 to 2021 amidst the global COVID-19 pandemic. It argues that Indonesia needs an open economic principle to enhance trade and investment relations. In addition, the book elaborates on how Indonesia transforms its economy with export-oriented long-run investment (Foreign Direct Investment) inflows as a necessary condition for economic transformation as it fits with Indonesia's manufacturing sector, which is critical to the country. Further, the book thoroughly explains Indonesia's bilateral economic relations, from its production networks with Indonesia's major partners to their impacts. It highlights the products which will provide enormous potential benefits for the country.The book also covers regional and mega-regional aspects of Indonesia's economy. Focusing on the Association of Southeast Asian Nations (ASEAN), it emphasises the regional organisation's three essential principles for economic integration: openness, convergence, and inclusiveness. In doing so, research in the book also includes perspectives on how ASEAN sees Asia and the Indo-Pacific framework. It also argues that ASEAN needs centrality in enlarging its economic cooperation with other countries or regions and how a member state's unilateral and bilateral liberalisation are building blocks for ASEAN.

This edited book focus on two most emerging areas and covers the different aspects of computer vision and drone technology in the field of agriculture. It comprises various applications including segmentation/classification of plant diseases, monitoring of crops, grade/quality estimation of fruits/flowers/vegetables/crops, surveillance, soil deficiency estimation, crop/plant growth estimation, canopy measurement, water stress management, vegetation indices calculation, weed detection, and spraying, among other. It has 17 chapters contributed by experts in the field of computer vision, drone technology, deep learning, machine learning, artificial intelligence, image processing, agriculturist, and plant pathologists.The recent development of high-end computing devices and the adaptation of unmanned aerial vehicles has provided a mechanism to automate traditional agriculture practices. The on-field or aerial images captured using cameras are processed with the help of intelligent algorithms, and an assessment is drawn for further recommendations. This practice is efficient in provisioning an accurate, timely, and economical decision-making system to overcome the problems of agricultural field experts and farmers. This process is advantageous in increasing the quality and quantity of crop yields.This book serves as an excellent guide to students, researchers, scientists, and field experts in directing their work toward this domain and developing/designing models. Further, this book is useful for pathologists, biotechnologists, seed production specialists, breeders, market managers, and other stakeholders associated with underlying technology or market development from the public and private sectors.

This book brings together selected papers from the Fourth International Conference on Research in Management and Technovation held in Hanoi, Vietnam, in 2023, with a focus on defining action-based plans around innovation and technology as tools for societal and organizational advancement. Today's business and technology intersections are obvious. Cloud-sharing, scheduling, and virtual conference rooms are some of the few examples. Cutting-edge academic researchers use business and technology every day to navigate volatility, uncertainty, complexity, and ambiguity (VUCA) in the environment, make good judgments, stay ahead of the competition, better their marketing tactics, and create new business initiatives. The research highlighted in this book aims to demonstrate how technology empowers managers, strategists, and researchers to make decisions that are data-driven and effective.

This book focuses on the following three topics in the theory of boundary value problems of nonlinear second order elliptic partial differential equations and systems: (i) eigenvalue problem, (ii) upper and lower solutions method, (iii) topological degree method, and deals with the existence of solutions, more specifically non-constant positive solutions, as well as the uniqueness, stability and asymptotic behavior of such solutions.While not all-encompassing, these topics represent major approaches to the theory of partial differential equations and systems, and should be of significant interest to graduate students and researchers. Two appendices have been included to provide a good gauge of the prerequisites for this book and make it reasonably self-contained.A notable strength of the book is that it contains a large number of substantial examples. Exercises for the reader are also included. Therefore, this book is suitable as a textbook for graduate students who havealready had an introductory course on PDE and some familiarity with functional analysis and nonlinear functional analysis, and as a reference for researchers.

This book provides deep insights into the wide-ranging issues linked to gender, law, and social transformation in India.  It focuses on women-centered laws as well as the violence of unequal and discriminatory social order. It emphasizes violence and the neutrality of laws that sustain the status quo and perpetuate the stereotypical notions related to women's condition. Based on the first-hand experience of laws and their nuanced understanding, the essays highlight the rules associated with the private and the public domains. The chapters in the volume analyze various statutes and their enactment related to domestic violence, dowry crimes, sexual abuse at home as well as sexual harassment at the workplace, child marriages, education, property rights, trafficking, prostitution, 'honor' killings, and armed conflict.  The book is essential to the academics and researchers in the disciplines of social sciences, gender studies, law, and the government and policy-makers for making meaningful interventions.

This book comprises the select peer-reviewed proceedings of the Indian Geotechnical Conference (IGC) 2021. The contents focus on Geotechnics for Infrastructure Development and Innovative Applications. The book covers topics related to ground improvement techniques, like stone columns, PVD, granular pile anchors, soil stabilization methods, like fly ash & chemicals, effect of biopolymer inclusion, innovative material for soil and ground improvement, among others. This volume will be of interest to those in academia and industry.

This book publishes original research chapters on the theory of approximation by positive linear operators as well as theory of sequence spaces and illustrates their applications. Chapters are original and contributed by active researchers in the field of approximation theory and sequence spaces. Each chapter describes the problem of current importance and summarizes ways of their solution and possible applications which improve the current understanding pertaining to sequence spaces and approximation theory. The presentation of the articles is clear and self-contained throughout the book. 

This book presents a new approach to computational musicology in which music becomes a computational entity based on human cognition, allowing us to calculate music like numbers. Does music have semantics? Can the meaning of music be revealed using symbols and described using language? The authors seek to answer these questions in order to reveal the essence of music. Chapter 1 addresses a very fundamental point, the meaning of music, while referring to semiotics, gestalt, Schenkerian analysis and cognitive reality. Chapter 2 considers why the 12-tone equal temperament came to be prevalent. This chapter serves as an introduction to the mathematical definition of harmony, which concerns the ratios of frequency in tonic waves. Chapter 3, "e;Music and Language,"e; explains the fundamentals of grammar theory and the compositionality principle, which states that the semantics of a sentence can be composed in parallel to its syntactic structure. In turn, Chapter 4 explains the most prevalent score notation - the Berklee method, which originated at the Berklee School of Music in Boston - from a different point of view, namely, symbolic computation based on music theory. Chapters 5 and 6 introduce readers to two important theories, the implication-realization model and generative theory of tonal music (GTTM), and explain the essence of these theories, also from a computational standpoint. The authors seek to reinterpret these theories, aiming at their formalization and implementation on a computer. Chapter 7 presents the outcomes of this attempt, describing the framework that the authors have developed, in which music is formalized and becomes computable. Chapters 8 and 9 are devoted to GTTM analyzers and the applications of GTTM. Lastly, Chapter 10 discusses the future of music in connection with computation and artificial intelligence.This book is intended both for general readers who are interested in music, and scientists whose research focuses on music information processing. In order to make the content as accessible as possible, each chapter is self-contained.

This book provides a practical guide in neuro-ophthalmology. It contains more than 80 carefully selected neuro-ophthalmic cases. It covers visual afferent (Part 1) and efferent disorders (Part 2): the various optic neuropathies, diplopia from ocular and neurologic pathogen, pupil and lid abnormality. Each case presents with neuro-ophthalmology examination format, followed by ancillary test, finial diagnose, treatment and prognosis. A short review or comment highlights the important points of these disorders, up to date progress and literature are addressed in part of them. The novel optical coherence tomography imaging technique is also introduced to interpretation some visual pathway disorders and for follow-up. The massive photographs and neuro-imaging will help the reader for easy following. As a case-based practical manual, this book is a clinical reference for general ophthalmologist, neurologist, senior ophthalmology resident, specialist and fellow, and physician who are interested in neuro-ophthalmology field.

The tropical zones are dominated by developing countries, which mainly face problematic environmental issues. Different than four-season countries, tropical countries have a continuous summer-like season and therefore they are rich in clean energy sources like solar and biomass. Hence, the mitigations of environment and energy issues in the tropics would require specific understanding and different approach to solutions. This book offers an assortment of studies on scenarios of environment as well as energy demand and power generation technologies in the tropics. Many of the countries within the tropics are highly populated, and this results in various problems related to the environment and energy. The demand for energy in these countries keeps increasing but concurrently there are also environmental issues that require serious attention. As the global concern on the environment is alarming today, the choice of power generation should be of the cleanest possible resource. This various reports on research activities carried out in the tropics on the aspect of environment and energy presented in this book are highly beneficial for those who like to see an improvement in the tropics with regard to environment and energy systems.

This book provides concise critical points used during most types of head and neck surgeries combined with captivating figures and labeled photographs as well as live surgery photographs. Important head and neck surgery such as thyroid surgery, salivary glands surgery, sinonasal surgery, laryngeal surgery, and neck dissection are incorporated in this book. Each chapter starts with the anatomical description of the surgical structures with labelled photographs, in order to facilitate the reader's understanding the anatomic region of the surgical structures, the diseases related to the highlighted structures and its surgery. The specific type of surgeries indicated for specific diseases are provided and discussed in a concise manner. Surgical procedures have also been presented in a clear and easily comprehensible manner using both important anatomical and surgical landmarks. Attractive labels and arrows are inserted alongside the figures. This book will be an excellent guide book especially for both undergraduate and postgraduate students, junior surgeons, clinicians, anatomy dissectors, scientists, as well as general academia. It will also be a valuable reference source for the junior head and neck surgeons and trainees in the head and neck surgical oncology specialty. 

This textbook offers a complete comprehensive coverage of wastewater engineering from pollutant classification, design of collection systems and treatment systems including operational guidelines for the treatment plants. Apart from the primary and conventional secondary wastewater treatment, this book covers the details and design of advanced biological treatment systems such as sequencing batch reactor (SBR), up-flow anaerobic sludge blanket (UASB) reactors and hybrid reactor, with design examples and photographs of actual working reactors which is useful for students and practicing engineers. This textbook is designed to provide complete solution for the wastewater engineering for easy reference to the users. This textbook is an ideal reference for courses taught at the university undergraduate and postgraduate level in the field of civil/environmental engineering, chemical engineering, water management and environmental science.  It should also appeal to practicing engineers in the wastewater engineering and effluent treatment plant designers.

This book presents the latest scientific knowledge on the role of pollens in triggering respiratory allergies and offers up-to-date guidance on the diagnosis, treatment, and prevention of pollen allergy. Detailed information is supplied on allergenic plants and on the complex associations between pollen allergy and local weather conditions, air pollution, and climate change. Readers will learn how climate change in particular is impacting on pollen concentrations, pollen allergenicity, the pollen season, and plant and pollen distribution. A further important feature is the presentation of a forecasting system for allergenic pollens that takes into account a variety of meteorological factors and is designed to be of benefit to allergy patients. This up-to-date scientific knowledge is complemented by clear guidance on all aspects of the management of pollen allergy. The closing chapters address global trends in allergy research and future prospects for pollen allergy. The book will appeal both to researchers seeking state of the art information on the topic and to clinicians wishing to optimize patient care.