Böcker utgivna av Stick Horse Publishing

Master nonfiction book marketing and use your book for author brand growth.Every nonfiction author dreams of being a bestselling author, having their book flourish in the hands of eager readers. This dream hinges on a well-positioned book and a savvy understanding of marketing. Many authors feel like they have tried everything in the world of self-publishing-launching mass press releases, designing attractive bookmarks, and attempting to run ads on Amazon. Yet the numbers crawl, the dream stalls, and the frustration mounts.Julie Broad, author of Self-Publish and Succeed and Founder of Book Launchers, brings her high-energy approach and hold-nothing-back attitude with this compelling follow-up guide to Self-Publish and Succeed. Julie champions indie authors to book marketing success, showing you the secret goes beyond the narrow focus on book sales. She presents a map to use your book to become an industry thought leader, bolster your personal brand, and leverage your book as a tool for business growth.You'll discover how to:Architect a layered marketing strategy, optimizing every aspect of your book production and marketing, for success.Position your author brand to appeal directly to your target audience.Choose your book launch strategy from four proven methods.Enhance your book's visibility with the right pricing and keywords on platforms like Kindle Direct Publishing.Leverage speaking engagements to personally connect with readers and boost book sales.It's time to take your authorship to the next level. Navigate the intricacies of self-publishing and book marketing using the same methods clients pay her tens of thousands of dollars for. Get Self-Promote and Succeed and let this writer's guide to promoting, marketing, and selling your nonfiction book be the reason your journey heads toward success.

You want people to recognize you, like you, and trust you, so they buy from you. You may have already branded yourself with this in mind but perhaps you're not getting the desired results. Many people think that branding is about cool logos, fancy websites and social media popularity. But this line of thought causes potential successes to fail. So what does work? In The New Brand You, Julie Broad, MBA, bestselling author, popular speaker, and award winning entrepreneur, shares the secrets of creating a trusted brand. You'll learn what is critical in reinventing your personal brand, and why you may never have to tweet, pin or post to do it. Did you know that ...? • Your brand is first of all about the feelings, thoughts and experiences of your customers and clients. • There are at least 42 common communication mistakes that dilute your message, and only two things you have to do to have a brand with big impact. • Online, you are who Google says you are ... The New Brand You is your detailed guidebook to successfully recreating your brand and attracting your ideal clients.The New Brand You is a proud winner of the 2016 Beverly Hills Book Awards for Best Non-Fiction Sales Book and a Finalist for the Best Business Non-Fiction Book.

You can write a book-anyone can.But if you want to write a book that people will want or even need to read, it's not as simple as sitting down to write. In fact, that's one of the biggest mistakes unsuccessful authors make.Writing a book can be one of the smartest moves for your business success. But you need more than a message and writing skills to create an impressive book that readers will love. You also need a plan to market, sell, and leverage your book into a new level of leadership within your industry to reach your professional goals.In Self-Publish & Succeed, trusted best-selling author and entrepreneur Julie Broad shows you that writing a successful nonfiction book starts long before you work on your first chapter. To write a book that boosts your brand, generates a profit, and makes you an influencer in your industry, you need the #noboringbooks way.You're about to discover:The reason why you're not finishing your book faster-and how to overcome it.Why most business books are boring, and how to keep yours from being one of them.Which editors every writer needs to perfect a story and where to find them.The one simple advertising page that could generate thousands of sales.Seven places to sell your book (because Amazon isn't your only option!).Nonfiction doesn't mean no fun. Write a money-making book that delivers both meaningful impact and amazing possibilities. Self-Publish & Succeed is your step-by-step guide to writing, publishing, and marketing a book that will get attention, explode your career, and change people's lives-including yours.