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A Genie's Wisdom

- A Fable of How a CEO Learned to Be a Marketing Genius

Om A Genie's Wisdom

The Genie in the PC is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. Readers will learn the essence of marketing; how much stock to put in the results of research; what leadership is really about; how marketing change comes from the top down; how to allocate budgets; and much more.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780471236085
  • Format:
  • Inbunden
  • Sidor:
  • 128
  • Utgiven:
  • 22. november 2002
  • Mått:
  • 145x222x14 mm.
  • Vikt:
  • 293 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 18. december 2024

Beskrivning av A Genie's Wisdom

The Genie in the PC is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. Readers will learn the essence of marketing; how much stock to put in the results of research; what leadership is really about; how marketing change comes from the top down; how to allocate budgets; and much more.

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