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A Japanese Advertising Agency

- An Anthropology of Media and Markets

Om A Japanese Advertising Agency

Presents a case study of an advertising campaign to outline the complex relations that exist between different divisions (account, planning, marketing, creative) within an advertising agency, and between the agency and the client, and the agency and media.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780700705030
  • Format:
  • Häftad
  • Sidor:
  • 350
  • Utgiven:
  • 4. juli 1996
  • Mått:
  • 139x218x24 mm.
  • Vikt:
  • 434 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 10. december 2024

Beskrivning av A Japanese Advertising Agency

Presents a case study of an advertising campaign to outline the complex relations that exist between different divisions (account, planning, marketing, creative) within an advertising agency, and between the agency and the client, and the agency and media.

Användarnas betyg av A Japanese Advertising Agency



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