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Adaptive Rhetoric

- Evolution, Culture, and the Art of Persuasion

Om Adaptive Rhetoric

Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior ¿ how our bodies and brains help shape and constrain rhetorical acts. By introducing evolutionary biology into the study of rhetoric, this book serves as a model of a biocultural paradigm. This cross-species study of rhetoric allows us to trace the origins of our own persuasive behaviors, providing us with a deeper history of rhetoric that transcends the written and the televised, and reveals the artifacts of our communicative past.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780415727518
  • Format:
  • Inbunden
  • Sidor:
  • 182
  • Utgiven:
  • 2. december 2013
  • Mått:
  • 160x234x17 mm.
  • Vikt:
  • 436 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 28. januari 2025
Förlängd ångerrätt till 31. januari 2025
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Beskrivning av Adaptive Rhetoric

Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior ¿ how our bodies and brains help shape and constrain rhetorical acts. By introducing evolutionary biology into the study of rhetoric, this book serves as a model of a biocultural paradigm. This cross-species study of rhetoric allows us to trace the origins of our own persuasive behaviors, providing us with a deeper history of rhetoric that transcends the written and the televised, and reveals the artifacts of our communicative past.

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