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Advances in Advertising Research (Vol. VI)

- The Digital, the Classic, the Subtle, and the Alternative

Om Advances in Advertising Research (Vol. VI)

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by the European Advertising Academy (EAA).

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  • Språk:
  • Engelska
  • ISBN:
  • 9783658140823
  • Format:
  • Häftad
  • Sidor:
  • 406
  • Utgiven:
  • 23. augusti 2016
  • Utgåva:
  • 12016
  • Mått:
  • 148x210x0 mm.
  • Vikt:
  • 5394 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Advances in Advertising Research (Vol. VI)

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by the European Advertising Academy (EAA).

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