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Advances in Business and Management Forecasting

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Advances in Business and Management Forecasting
Om Advances in Business and Management Forecasting

Intends to present advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title includes topics such as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and sales response models.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780857249593
  • Format:
  • Inbunden
  • Sidor:
  • 208
  • Utgiven:
  • 16 November 2011
  • Mått:
  • 156x234x23 mm.
  • Vikt:
  • 476 g.
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Leveranstid: Okänt - saknas för närvarande

Beskrivning av Advances in Business and Management Forecasting

Intends to present advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title includes topics such as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and sales response models.

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