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Advances in Services Marketing and Management

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Advances in Services Marketing and Management
Om Advances in Services Marketing and Management

Part of a series which offers an interdisciplinary approach to the research and practice in services, this title discusses topics that include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781559388559
  • Format:
  • Inbunden
  • Sidor:
  • 380
  • Utgiven:
  • 25 Augusti 1995
  • Mått:
  • 156x234x23 mm.
  • Vikt:
  • 710 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 11 Juni 2024

Beskrivning av Advances in Services Marketing and Management

Part of a series which offers an interdisciplinary approach to the research and practice in services, this title discusses topics that include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.

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