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Advertising as a Creative Industry

Advertising as a Creative Industryav Izabela Derda
Om Advertising as a Creative Industry

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781032203041
  • Format:
  • Häftad
  • Sidor:
  • 92
  • Utgiven:
  • 30. januari 2025
  • Mått:
  • 217x137x8 mm.
  • Vikt:
  • 146 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 15. augusti 2025

Beskrivning av Advertising as a Creative Industry

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.

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