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Advertising as Communication

av Gillian Dyer

del av Studies in Culture and Communication-serien

Advertising as Communication av Gillian Dyer
Om Advertising as Communication

As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780415027816
  • Format:
  • Häftad
  • Sidor:
  • 248
  • Utgiven:
  • 18 November 1982
  • Mått:
  • 140x216x15 mm.
  • Vikt:
  • 316 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 7 Oktober 2024

Om Gillian Dyer

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Beskrivning av Advertising as Communication

As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.

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