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Advertising in New Formats and Media

- Current Research and Implications for Marketers

Om Advertising in New Formats and Media

The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781785603136
  • Format:
  • Inbunden
  • Sidor:
  • 432
  • Utgiven:
  • 6. april 2016
  • Mått:
  • 237x162x28 mm.
  • Vikt:
  • 734 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 17. september 2025

Beskrivning av Advertising in New Formats and Media

The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice.

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