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Advertising on Trial

- Consumer Activism and Corporate Public Relations in the 1930s

av Inger L. Stole

del av History of Communication-serien

Advertising on Trial av Inger L. Stole
Om Advertising on Trial

Met with fierce political opposition from organized consumer movements, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. This book examines how consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate advertising.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780252030598
  • Format:
  • Inbunden
  • Sidor:
  • 312
  • Utgiven:
  • 27. april 2006
  • Mått:
  • 152x229x25 mm.
  • Vikt:
  • 567 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 18. december 2024

Om Inger L. Stole

Se alla böcker av Inger L. Stole

Beskrivning av Advertising on Trial

Met with fierce political opposition from organized consumer movements, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. This book examines how consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate advertising.

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